Experience

AlphaGraphics Rockville & Springfield

• United States
• Printing Services
• 1 - 100 Employee

• Owner & President

  • Mar 2015 - Present

  As the owner of this small business, key roles of this job include building and enhancing client relationships, hiring and training employees (currently 8 full time staffs), setting plans and actions for each project for quality execution, managing various vendors as well as looking after the financial stability of the business. The business offers integrated Marketing solutions to small to mid-size organizations, starting from idea generation to in- market Activation. Complementing this is AlphaGraphics' core offering of state-of- art printing solutions, from high speed digital printing (quick turnaround) to large volume commerical printing, catering small businesses to mid as well as large corporations. AlphaGraphics with its national network of 240 independent owners brings in scale, operating standard and importantly latest technologies in delivering exceptional direct marketing services. www.agshadygrove.com www.agspringfieldva.com Show less



'Freelance'

• North Potomac, Maryland

• Management Consultant

  • Aug 2014 - Present

  While enjoying a long overdue break from corporate career, I am offering consultancy in wide array of Management development from Talent engineering to Brand Marketing to Building Sales Management capabilities. While enjoying a long overdue break from corporate career, I am offering consultancy in wide array of Management development from Talent engineering to Brand Marketing to Building Sales Management capabilities.



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Asia Pacific Marketing Lead

  • Nov 2012 - Jun 2014

  As part of BAT’s 3 year long global reorganization and change program, I was responsible for leading the Asia Pacific One Marketing program to redefine the Marketing organization structure, Marketing process and system in Asia Pacific and Product Innovation functions in line with new global Target Operating Model (TOM): ➢ Leading Asia Pacific Brand, NPI (New Product Innovation) and Sales leadership teams to formulate and embed the organizational footprint as defined in TOM in order to bring in speed, accuracy and cost efficiency in new product launches, Distribution Excellence, Brand Equity Matrix (from new Brand launch to rebuilding Brand campaign) and Total Customer Investment (TCI) in retail channels.➢ As part of the reorganization, leading the deployment of BAT’s new global Creative and Advertising agency model, working closely with the WPP (merging OgilvyAction and Grey entities to form a one global agency for BAT – Geometry, under WPP umbrella) and leading the organization in establishing new agency operating model (including fee negotiation and annual bonus calculation).➢ Employing, guiding and managing multi country, multi function (HR, Finance and NPI) teams and talents in delivering the program for Asia Pacific Marketing. Show less

• General Manager (GM)

  • Sep 2010 - Oct 2012

  Led BAT’s business in this fast growing natural resource driven economy of Papua New Guinea, overseeing the production (2 manufacturing plants), national distribution and marketing of 4 key brands (2 global brands – Dunhill and Pall Mall), representing US$370mln in annual revenue, through 2 business organizations (Papua New Guinea and Solomon Island) with a team of 8 Functional Heads as direct reports, 300 permanent employees and a GBP60 million operating budget. ➢ Succeeded in expanding sales turnover by +27% and operating profit by +20% within 18 months in the role.➢ Designed and instituted a comprehensive “leadership development” program to identify qualified local candidates and on-boarded them in appropriate positions.➢ Led the formation and execution of a 5-year Strategic Leadership Agenda (SLA) to redesign the Sales & distribution Model, re-allocate resources, re-assign priorities and annual objectives.➢ Awarded “Best Operating Unit” in Australasia Area (Australia, New Zealand and Pacific Islands) consecutively two years in 2011 and 2012! Show less



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Area Marketing Director (CMO), Malaysia

  • 2007 - 2010

  Spearheaded the re-launch of the company’s most successful brand, Dunhill (with annual Gross Margin of +US$450mln) in 3 markets (Malaysia, Singapore and Brunei), increasing market share by 2 points to 60% in 1 year for the first time in 10 years. Key responsibility of the role were leading Sales and Marketing and Market Research functions to drive market share growth through sharpening the Sales targeting model, redesigning the Sales Incentive programs (budget GBP12mln) and delivering excellence in Trade Partner CRM execution (GBP30mln). BATM’s is one of the biggest public listed MNC in the country with annual turnover exceeding +GBP0.5bln. ➢ Led restructuring of 700-person sales force, to significantly strengthen BAT’s retail distribution model. ➢ Drove one of the most successful product launch in Malaysia through innovative product and packaging design. ➢ Earned the “2010 AsPac Best Company” award from the BAT Asia Pacific Regional Leadership Team. Show less



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Marketing and Sales Director - Bangladesh

  • 2002 - 2006

  Led Sales, Brand and Marketing Research functions to deliver organization’s overall growth strategy through strategic Distribution planning, delivering Product superiority, and deploying BAT’s global DX (Distribution Excellence) model. Product portfolio includes 2 global brands (B&H and John Player Gold Leaf) and 2 national brands (Star and Capstan). Responsible for leading 7 senior Marketers, and effective allocation of GBP15 million Marketing Investment, in this GBP400million market space. Closely liaised with Supply Chain and Manufacturing teams to optimize distribution and operating Gross Margin and Product costing. ➢ Played the lead role in devising a turn around model to reverse 5 years long market share decline – the multi dimension project involved working closely with Govt Internal Revenue Board to reclassify the excise model in order to reformulate the Pricing Structure & retail pricing model, revamping distribution and Supply-chain to extract cost efficiency and importantly, energizing the entire organization to deliver a unified business target.➢ BAT Bangladesh received “2007 Best AsPac Company” award by Asia Pacific Regional Leadership Team. Show less

• Group Brand Manager - Poland

  • 2000 - 2002

  Led a group of 4 mid-level Brand managers and US$6.4mln Marketing budget in driving US$160mln in annual Gross Turnover. Role required extensive engagement with Global Sales and Marketing teams in shaping local Product equity model, target positioning and Retail pricing as well as working with Trade Marketing teams in defining the Brand architecture for Trade environment for 3 major brands in BAT Poland.➢ Project leader for BAT’s biggest brand (Pall Mall) launch in Poland, immediately gaining 2% market share. Show less

• MR&I Mgr - Bangladesh

  • 1998 - 2000

  Directed teams of cross-functional professionals in generating business intelligence, launching new products, guiding multi-year planning and delivering optimal business results.

• Brand Manager - Bangladesh

  • 1995 - 1998

  Leading the execution of global brand strategies in Bangladesh market.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Brand Exec

  • 1992 - 1994

  Responsible for Brand positioning, competitive benchmarking, new brand launches, media planning and product development for Personal Care and Detergent portfolios. ➢ Promoted from initial hiring as Management Trainee; gained hands-on skills in Brand development, trend analysis, competitive reviews and product designing. Responsible for Brand positioning, competitive benchmarking, new brand launches, media planning and product development for Personal Care and Detergent portfolios. ➢ Promoted from initial hiring as Management Trainee; gained hands-on skills in Brand development, trend analysis, competitive reviews and product designing.