Experience

Hennessey Digital

• United States
• Advertising Services
• 1 - 100 Employee

• President & COO

  • May 2019 - Present

  Greater Los Angeles Area Lead the business operations for an award-winning digital marketing agency recognized on the Inc. 5000 list of fastest-growing private companies and named to Fortune's Best Workplaces in Advertising & Marketing.



Veritas Prep

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• President & Chief Operating Officer

  • Aug 2017 - Dec 2018

  Calabasas, CA • Business Development & Operations: Led the largest privately-owned test prep & admissions consulting company in the world, reporting to company owners. Exited when the company was acquired by Varsity Tutors in December 2018. • Cross-Functional Leadership: Demonstrated consistent high-level oversight of eight direct reports, 15 HQ staff, and hundreds of instructors and counselors around the world; set priorities and strategy with owners, and allocated $2M, hiring and developing… Show more • Business Development & Operations: Led the largest privately-owned test prep & admissions consulting company in the world, reporting to company owners. Exited when the company was acquired by Varsity Tutors in December 2018. • Cross-Functional Leadership: Demonstrated consistent high-level oversight of eight direct reports, 15 HQ staff, and hundreds of instructors and counselors around the world; set priorities and strategy with owners, and allocated $2M, hiring and developing talent in Finance, Marketing, Sales, Customer Experience, Technology & Engineering. • Channel Strategy: Guided the company into new markets and business lines to drive 140% YoY growth in online test prep courses. Led creation of new online learning tools that generated up to 7,000 new leads per month. Steered company into high-end college test prep and admissions counseling, which became the company’s second-largest business within two years. • Talent Acquisition: Drove build-out of the admissions consulting team to become the largest and highest-rated in the industry, with thousands of five-star average ratings on public review sites. Invested in development opportunities, recording high retention despite competitors’ competitive compensation. • Partnerships: Partnered with industry players–Bloomberg, Businessweek, GMAT Club, Beat the GMAT, and Clear Admit–increasing website traffic 250%, from referral channels, and optimized the funnel via affiliates. • Demand Generation: Used creative solutions in media buying across the marketing mix, including direct mail and the mobile app. Leveraged Salesforce, MailChimp, Marketo, Zapier, WordPress, Optimizely, Google Optimize. • Digital Marketing & Analytics: Led a digital-heavy investment in Google Ads, Bing Ads, Facebook, Twitter, and Search Engine Optimization (SEO) with focus on automated bidding and programmatic display ads.

• Chief Operating Officer

  • Mar 2016 - Aug 2017

  Calabasas, CA

• Vice President of Marketing

  • Apr 2008 - Mar 2016

  Calabasas, CA



SC Johnson

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Aug 2004 - Mar 2008

  Racine, WI • Strategic Product Roadmap: Won upper management support by presenting three-year roadmap for Scrubbing Bubbles bath cleaners, identifying new product and base product innovation opportunities in Household and Retail. • Expansion: Led the most successful line extension in Scrubbing Bubbles aerosol cleaners history, bringing the business to $100M+ in annual revenue for the first time since it was acquired (1998). Managed a ~$22M Advertising/Promotion budget. Delivered sales at… Show more • Strategic Product Roadmap: Won upper management support by presenting three-year roadmap for Scrubbing Bubbles bath cleaners, identifying new product and base product innovation opportunities in Household and Retail. • Expansion: Led the most successful line extension in Scrubbing Bubbles aerosol cleaners history, bringing the business to $100M+ in annual revenue for the first time since it was acquired (1998). Managed a ~$22M Advertising/Promotion budget. Delivered sales at 123% of budget, net profit at 137% of budget in first full year on the business. • Materials Packaging Innovation: Drove ~100% growth in the Flushable Wipes category with minimal R&D. • Hispanic Market: Identified a new insight and launched product’s first Spanish-language campaign; oversaw the agency and market research team from strategy through successful copy testing to print and television production. Brand Manager - Scrubbing Bubbles Brand (May 2007 - Mar. 2008) Associate Brand Manager - Scrubbing Bubbles Brand (Jan. 2006 - May 2007) Assistant Brand Manager - Ziploc Brand (Aug. 2004 - Jan. 2006) Show less



The Motley Fool

• United States
• Financial Services
• 400 - 500 Employee

• Product Marketing Manager

  • May 1999 - Jun 2002

  Alexandria, VA • B2C Online: Established company firsts in direct and online marketing programs that were sustainable and universal for future campaigns; drove product and service revenue by launching a systematic online direct marketing program that converted web site visitors to subscribers of premium products and services. • Service Packaging: Led interdepartmental team representing Customer Service, Design, Engineering, and Marketing to launch new financial advice service that met $750,000… Show more • B2C Online: Established company firsts in direct and online marketing programs that were sustainable and universal for future campaigns; drove product and service revenue by launching a systematic online direct marketing program that converted web site visitors to subscribers of premium products and services. • Service Packaging: Led interdepartmental team representing Customer Service, Design, Engineering, and Marketing to launch new financial advice service that met $750,000 sales target in first year. Identified market opportunity, created concept, and launched new online seminar product line. Show less



MicroStrategy

• United States
• Software Development
• 700 & Above Employee

• Marketing Analyst

  • Sep 1997 - May 1999

  Vienna, VA • Enterprise Software: Owned up to $200M in business product marketing initiatives as youngest team member in small business-development team, reporting directly to CEO. Represented the company at conferences and tradeshows. • Field Sales: Partnered with sales force to land several key partners, gaining $2M in indirect annual sales.