Renee LeCroy

Commercial Sales Representative at Atlanta Flooring Design Center at Atlanta Flooring Design Centers, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Birmingham, Alabama Area

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Experience

    • United States
    • Construction
    • 100 - 200 Employee
    • Commercial Sales Representative at Atlanta Flooring Design Center
      • Feb 2020 - Present

    • Commercial Sales Representative
      • Feb 2020 - Present

    • Banking
    • 200 - 300 Employee
    • Commercial Sales Professional
      • Feb 2020 - Present

    • Sales and Marketing Manager
      • Mar 2019 - Feb 2020

      I am an accomplished Marketing Executive, Sales Manage and Marketing Director with over 20 years’ experience increasing the sales and profit of a company by designing targeted creative solutions. Fully knowledgeable, trained and experienced in dealing with customer service. Highly skilled in ability to develop strong relationships and plan strategically to leverage a company’s position in the marketplace. Strengths in the following areas: passionate leader, marketing, branding company, outside sales, marketing budgets, customer service, advertising, social media, training, relationship building, recruiting, business development and public speaking. Show less

    • United States
    • Wellness and Fitness Services
    • 100 - 200 Employee
    • Regional Manager/ COO
      • Dec 2018 - Feb 2019

      • Financial acumen understanding of P & L and drivers of profitability • Optimized operating budget and reporting to owner/company investors • Recruit staff, restructuring and optimizing team performance while building fun work environment • Ability to effectively manage multiple projects with passion for product and brand • Identify key opportunities for growth in local community platforms to present/grow sales • Managed high-paced environment • Developed membership partnerships with physicians and local hospitals • Obtained certification as Sanford Health Nutrition Coach • Align shopper/member experience to increase average ticket sale Show less

    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Media Sales Consultant
      • Mar 2017 - Dec 2018

      • Created presentations and closed business for multi-screen marketing solutions • Demonstrated targeted verbal and written communication skills for presentations • Trained and certified in multi-screen both digital, social media and broadcast media • Media strategist for existing/new clients- Broadcast, Digital and Social Media • Presented marketing programs to large and small customer groups • Exceeded goal in growing new business and increasing sales of existing clients • Top Media Sales Consultant 2nd Quarter 2018 • Top Broadcast Sales 4th Quarter 2017 • Top Performer on HealthCare Team by determining objectives and strategies for market share increase Show less

    • Manufacturing
    • 100 - 200 Employee
    • Territory Manager
      • Jan 2016 - Mar 2017

      • Daily interaction with suppliers’ partners in-person meetings, email and/or phone conferences • Increased business with products, selling systems and marketing solutions for flooring retailers • Outside sale representative with goal of increasing existing client business and opening new accounts • Scheduled product knowledge classes each week for product introduction to territory sales team • Responsible for developing and presenting integrated marketing solutions to drive retail traffic for retailer Show less

    • United States
    • Retail
    • 1 - 100 Employee
    • Sales and Marketing Manager
      • Mar 1993 - Oct 2015

      • Identified paradigm shift from traditional media to an increase in Social Media • Planned and executed annual marketing budget • Led company to be a recognized brand in Birmingham market using Social Media and traditional media • Writer and content developer of Social Media blog www.yourlocalflooringexpert.com • Created promotions and sales strategies that increased revenue for company • Negotiated multimedia buying for TV, radio, print, Internet and Social Media • Partnered with local advertising agent to develop company website mapping and design • Wrote, produced, and was talent in television and radio commercials • Set and executed deadlines for sales promotions and advertising schedules • Partnered with local advertising agent to develop Search Engine Marketing. • Developed strategy using YouTube to highlight company’s local brand and ad campaign Sales Manager • Created a positive shopping experience for our customer • Created a successful customer focused sales team for 22 years. • Managed up to 20 Sales Representatives for three store locations • Retained Retail Sales staff and employees for average of 15 years • Company liaison for customer, sales and manufacturer • Responsible for control of profit margin of all retail sales • Forecasted, set goals, developed sales reports and prospected for retail sales staff • Innovative problem solver and ensured timely delivery of customer’s material • Met with manufacturer representatives to stay up-to-date on industry trends and new product introductions • Planned sales meetings for store procedure, product knowledge, and sales training • Represented company at Carpet One Conventions across the country 30 times for industry marketing and advertising strategy, ongoing training in product knowledge and extensive. Show less

    • Vice President of Sales and Marketing
      • Mar 1993 - Oct 2015

Education

  • University of Alabama at Birmingham
    Bachelor of Social and Behavior Science, Sociology

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