Experience

BGR - Banco General Rumiñahui

• Ecuador
• Banking
• 300 - 400 Employee

• SUB MANAGER OF DATA MANAGEMENT, GOVERNANCE, CHIEF INFORMATION OFICER, ANALYTICS, IT PROGRAM MANAGER

  • Jan 2019 - Present

  BGR - Banco General Ruminahui (Quito, Ecuador) (https://www.bgr.com.ec/ ) No.1 Corporate Bank in Ecuador/ Private sector/ 6 billion US dollars in assets/ More than 10000 employees) • Lead and direct CORPORATE DIGITAL TRANSFORMATION & IT STRATEGY, CORPORATE DATA GOVERNANCE IMPLEMENTATION, BI, BIG DATA, CUSTOMER AND BUSINESS ANALYTICS AND ARTIFICIAL INTELLIGENCE, MACHINE LEARNING AND DEEP LEARNING STRATEGIC PROJECTS. • Lead the Implementation of the new Data Architecture, Reengineering of the Data Processes System and Organizational Culture Change Program in the Bank. Show less



Industrias Ales C.A

• Ecuador
• Manufacturing
• 200 - 300 Employee

• HEAD OF DATA MANAGEMENT, MARKETING, ANALYTICS AND PRICING/ IT PROGRAM MANAGER

  • Jan 2018 - Jan 2019

  Industrias ALES C.A. (Quito, Ecuador) (http://www.ales.com.ec No.1 Consumer goods, RETAIL & IT Company in Ecuador/ Private sector/ Company size: more than 10000 employees) • Lead and direct DATA SCIENCE, ANALYTICS, AI, MACHINE LEARNING, DEEP LEARNING, UX, CUSTOMER EXPERIENCE STRATEGY, IT- Digital-ONLINE Projects. Budgeting, forecasting and pricing project formulation and take necessary pricing actions to enhance profitability, ensuring integrity and accuracy in all pricing matters and in all the channels and client segments per about 260 MILLION DOLLARS PER YEAR WITH PROCTER & GAMBLE (USA), LA POPULAR (GUATEMALA) AND CAROZZI (PERU) AS BUSINESS PARTNERS. • Lead the Information Governance Program (BIG DATA ANALYTICS), DIGITAL TRANSFORMATION, ANTI FRAUD OPERATIONS MANAGEMENT in the company, and Lead the development of the categories in the modern Off / On channel, through the design of Blockchain, BUSINESS INTELLIGENCE, CRM and Marketing Analytics processes reengineering and innovative strategies. • Design initiatives of the channel that help to achieve the IT-DIGITAL-ONLINE AND COMMERCIAL GOALS of the company (raising the category, development of premium, development of frequency). • Evaluate the operation of the IT-Digital & Commercial Teams under my charge (supplier, merchants, IT, Marketing & Commercial Managers of the company, which negotiates) • Monitor the market at a national level, in terms of competitors and new opportunities using BIG DATA & ANALYTICS. • Manage total IT- Digital AND PRICING PROJECTS, enhance processes to make most of efficiencies and ensure timely response to market conditions. • Define new IT-Digital, business and marketing strategy procedures, evaluate resource requirements and stimulate implementation or maintenance of pricing system. Show less



Seguros Equinoccial

• Ecuador
• Insurance
• 300 - 400 Employee

• HEAD OF MARKETING AND CUSTOMER ANALYTICS, DATA MANAGEMENT & IT PROGRAM MANAGER

  • Nov 2016 - Dec 2017

  Seguros Equinoccial S.A. (Quito, Ecuador) (http://www.segurosequinoccial.com No.1 Corporate Insurances, Financial Services & IT Company in Ecuador/ Private sector/ Company size: more than 10000 employees and 2.5 billion US dollars in assets) • Designed and Implemented the structure of the UX, CUSTOMER EXPERIENCE STRATEGY, DATA SCIENCE, IT- IoT- ARTIFICIAL INTELLIGENCE, Machine Learning, DEEP LEARNING, DIGITAL TRANSFORMATION STRATEGY, SECURITY OF THE INFORMATION, BIG DATA ANALYTICS, Marketing and Commercial Analytics Strategies. • Led the implementation of: (1) Marketing and Commercial Predictive and Customer Life Time Value Models with the objective to increase the profitability in the vehicles business line at the end of 2018 (managing Big Data of qualitative and quantitative information), (2) IBM WATSON Analytics, Social Media, On line Marketing Campaign Predictive Analytic Models E-COMMERCE, PROMOTION, COMUNNICATION, DIGITAL PAYMENT & SERVICES, CREDIT CARDS AND MEDIA PLANS (CRM, ATL, BTL, SEM, SEO) (3) CONNECTED CAR PROJECT: Led the E2E project development life cycle, collecting data using telematics, analytical models, artificial intelligence and algorithms to predict future behaviors and develop new client experiences, Develop data & technology driven and disruptive value propositions (home , car, health etc), (4) The first Segmentation of Clients and Brokers in the History of Seguros Equinoccial S.A. managing a base of around 100000 clients which generates around 250 MILLION DOLLARS IN PRIMES PER YEAR, (5) The Data Governance Program (BIG DATA ANALYTICS), DIGITAL TRANSFORMATION, ANTI FRAUD OPERATIONS MANAGEMENT in the company, and (6) the 2017 Value Offer program to generate disruptive and innovative solutions to Seguros Equinoccial clients. Show less



Red CampoBiz

• Farming

• CEO - GENERAL MANAGER OF ANALYTICS, DATA MANAGEMENT & IT PROGRAM MANAGER

  • Jan 2010 - Jul 2016

  CONFIANZANETWORK CIA. LTDA. & Red CampoBiz Agribusiness Consulting Group (Quito, Ecuador) (https://twitter.com/RedCampoBiz No. 1 Marketing, Retail & IT Agribusiness Consultancy Company in Ecuador/ Private sector/ Company size: 100 consultants) • Conceptualized and managed a new Agribusiness Consulting Firm in Ecuador that have had in average a Return of Equity of 21.3%; 9% of the market share in Agribusiness Consulting field (in the Small Producers and Medium Exporters segment), and 4.5% of the Private Business Consulting market in the Medium Business Segment. • Guided a multidisciplinary teamwork of over 100 expert consultants. • Managed execution of DIGITAL TRANSFORMATION STRATEGY, AI, MACHINE LEARNING, DEEP LEARNING, complex DATA SCIENCE, BUSINESS INTELLIGENCE, Marketing, IT-DIGITAL & infrastructure Consulting projects and negotiations focused on: (a) CUSTOMER CENTRICITY, UX, CUSTOMER EXPERIENCE STRATEGY, ROI MODELS creation, (b) Food, Beverages and Consumer Products’ Commercial, Marketing, PROMOTION, COMUNNICATION, DIGITAL PAYMENT, CREDIT CARDS AND MEDIA PLANS (CRM, ATL, BTL, SEM, SEO) , Value and Supply Chain Strategy Plans implementation, Market research, Analytics, segmentation), (c) Farm-Agribusiness TRADE, PRICING, BIG DATA & Marketing ANALYTICS Management planning, (d) Ecuadorian Laws /Foreign Trade/ Exportations interpretation, (e) Environmental and Sustainability management, (f) Value Added Products development, (g) Good Agricultural and Manufacturing Practices incorporation, (h) Agribusiness CUSTOMER & BUSINESS ANALYTICS Infrastructure design, (i) Renewable Energy Programs introduction. • Led the co-implementation of 5 new Agribusiness and Food Companies in Ecuador valued in 200 million US dollars. Show less



Empresa Publica Metropolitana de Aseo EMASEO EP

• www.emaseo.gob.ec

• DIRECTOR OF CONTROL & DATA MANAGEMENT, STRATEGY AND IT PROGRAM MANAGER

  • Jul 2010 - Jul 2011

  Empresa Pública Metropolitana de Aseo de Quito - EMASEO EP (Quito, Ecuador) (http://www.emaseo.gob.ec No.1 Public Services & IT Company in Ecuador/ Government Sector / Company size: more than 13000 employees) • Created and implemented the “Organizational Strategic Modernization Program of EMASEO EP” that consisted in: a) Reengineering the Value, Supply Chain, and the Strategic and IT-DIGITALTRANSFORMATION, AI, MACHINE LEARNING, DEEP LEARNING, Operational processes of the district waste collection services, b) Redesigning the Project and Processes Management Systems (focused on logistics optimization and BIG DATA geo- technical tools of the Company), c) Recreating the Sustainability and Environmental policy and programs of EMASEO EP to obtain the ISO-9001 and 14001, d) Performing the Balanced Scorecard System (created the strategic and operational key performance indicators for waste collection services, and performed the IT corporate system), e) Implementing a Project Management Office (led the managerial and technical conceptualization, design and execution). • As a result of my work, The Mayor of the Metropolitan District of Quito approved the implementation of the strategic project portfolio with a total budget of $USD 170 MILLION, and its implementation was completed at the end of 2013. Show less



Banco Pichincha

• Ecuador
• Banking
• 700 & Above Employee

• NATIONAL PRODUCTS ADMINISTRATOR, MARKETING ANALYTICS & IT PROGRAM MANAGER

  • Dec 2009 - Jun 2010

  Banco Pichincha C.A. (Quito, Ecuador) (http://www.pichincha.com No.1 Corporate Bank, Financial Services & IT Company in Ecuador/ Private Sector / Company CURRICULUM VITAE of Paúl David Gómez Díaz, Engr., MBA 2020 Pg.4 size: more than 20000 employees and 6 billion US dollars in assets) • Fulfilled a new Strategic Marketing, BIG DATA ANALYTICS Management and Commercial Plan focused on placement for finance assets and liabilities (loans, savings programs, investments, savings and checking accounts, CREDIT AND DEBIT MASTER CARD AND VISA, insurances programs). Card payment fraud experience including knowledge of banking and car scheme practices and payment service provider processes. IMPLEMENTED CUSTOMER CENTRICITY MODELS AND UX, CUSTOMER EXPERIENCE STRATEGY. • Implemented 16 new Commercial, DATA SCIENCE & Analytical projects for approximately $USD 162 million focused in massive and top customers segments. Developed advanced ROI MODELS AND CASE STUDIES. ITIL SERVICE MANAGEMENT. • Directed the alignment of the AI, MACHINE LEARNING, DEEP LEARNING, & Business Intelligence SAS, Online Platform of Banco Pichincha. • Created the new marketing and BIG DATA Banco Pichincha’s strategic project portfolio centered to attract new clients. • Conducted a team of over 20 marketing and IT managers of Banco Pichincha and TATA Consultancy Services (TCS). • Finally, I increased the Banco Pichincha market share by 3.7% in the finance services market in Ecuador, with a product placement of approximately $USD 162 MILLION in six months of implementation, and increased 4.7% in the massive segment profitability. Show less



Servicio de Rentas Internas

• Ecuador
• Government Administration
• 200 - 300 Employee

• DIRECTOR OF INTERNATIONAL FINANCIAL & TAX ANALYTICS, VAT & IT PROGRAM MANAGER

  • Apr 2004 - Feb 2009

  SRI - SERVICIO DE RENTAS INTERNAS (Quito, Ecuador) (http://www.sri.gob.ec No.1 Taxes, Financial Services & IT Government Company in Ecuador/ Public Sector / Company size: more than 10000 employees and 2.5 billion US dollars in assets) • Conducted the management of more than 1600 INNOVATION, IT, Digital Transformation, Online, AI, MACHINE LEARNING, DEEP LEARNING, Financial, Investment & Infrastructure Projects funded by international organizations such as: United Nations, United Nations Development Programme, Food and Agriculture Organization of the United Nations, UNICEF, IDB- Inter-American Development Bank, CAF Development Bank of Latin America, World Bank, European Union, Embassies (International Technical Cooperation Offices) of USA, Germany, Japan, China, South Korea, Spain among others. • Heightened the DIGITAL TRANSFORMATION STRATEGY, operational productivity AND CUSTOMER EXPERIENCES KPI’s of all the taxes management teams in the 8 provinces of the Northern Region, from 64 % in Jan. 2005 to 100% in May 2007 ($USD 133 million in tax revenue), • Reengineered the operational IT processes, BIG DATA ANALYTICS MANAGEMENT and strategic Analytical models of the “Refund of the Value Added Tax System”, and obtained an efficiency rate by 106% in the 1600 projects portfolio. • Completed 5 new National Tax Control Programs that increased 23% the voluntary taxes payment rate of big companies ($USD 133 million in tax revenue). ITIL SERVICE MANAGEMENT. • Reduced 35% of the non-productive processes of National Tax Management System (a reduction of cost by 45%). • Finally, I expanded the national taxes collection rate from 46% to 168% from January 2007 until February 2009 ($USD 142 million in tax revenue). Show less