Chris Hennecy, MBA
Senior Marketing Manager, Programs and Events at American Composites Manufacturers Association- Claim this Profile
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Bio
Michael Dobbins, MBA
I've known Chris since 2013 where we met at BMW Oktoberfest. From the get-go, Chris has been extremely detail oriented, courteous, and professional. Anytime we needed something done for the event, he was there in a hurry to get it done. No matter what he's doing, Chris will do it with the utmost quality, integrity, and provide an outstanding finished result. As a Marketing Manager, I would certainly hire Chris without question.
Kerrie Flaus
Chris and our team worked together on a brand partnership that was an important component of a global partnership between BMW and InterContinental Hotels Group. During the four years of collaboration I always found Chris to be creative, responsive, flexible, honest, thoughtful and success driven. The work he produced and ideas he brought to life were extrememly valuabl, and he always looked at all options and the depth and breadth of the landscape to promote B2B and B2C activation from his membership to the partnership. The success in both ROI and ROA were all against objectives and he really assisted in bringing partnerships and relationships to life throughout his organisation. We would recommend Chris to any company or organisation that was looking for an exemplary marketer to support their success.
Michael Dobbins, MBA
I've known Chris since 2013 where we met at BMW Oktoberfest. From the get-go, Chris has been extremely detail oriented, courteous, and professional. Anytime we needed something done for the event, he was there in a hurry to get it done. No matter what he's doing, Chris will do it with the utmost quality, integrity, and provide an outstanding finished result. As a Marketing Manager, I would certainly hire Chris without question.
Kerrie Flaus
Chris and our team worked together on a brand partnership that was an important component of a global partnership between BMW and InterContinental Hotels Group. During the four years of collaboration I always found Chris to be creative, responsive, flexible, honest, thoughtful and success driven. The work he produced and ideas he brought to life were extrememly valuabl, and he always looked at all options and the depth and breadth of the landscape to promote B2B and B2C activation from his membership to the partnership. The success in both ROI and ROA were all against objectives and he really assisted in bringing partnerships and relationships to life throughout his organisation. We would recommend Chris to any company or organisation that was looking for an exemplary marketer to support their success.
Michael Dobbins, MBA
I've known Chris since 2013 where we met at BMW Oktoberfest. From the get-go, Chris has been extremely detail oriented, courteous, and professional. Anytime we needed something done for the event, he was there in a hurry to get it done. No matter what he's doing, Chris will do it with the utmost quality, integrity, and provide an outstanding finished result. As a Marketing Manager, I would certainly hire Chris without question.
Kerrie Flaus
Chris and our team worked together on a brand partnership that was an important component of a global partnership between BMW and InterContinental Hotels Group. During the four years of collaboration I always found Chris to be creative, responsive, flexible, honest, thoughtful and success driven. The work he produced and ideas he brought to life were extrememly valuabl, and he always looked at all options and the depth and breadth of the landscape to promote B2B and B2C activation from his membership to the partnership. The success in both ROI and ROA were all against objectives and he really assisted in bringing partnerships and relationships to life throughout his organisation. We would recommend Chris to any company or organisation that was looking for an exemplary marketer to support their success.
Michael Dobbins, MBA
I've known Chris since 2013 where we met at BMW Oktoberfest. From the get-go, Chris has been extremely detail oriented, courteous, and professional. Anytime we needed something done for the event, he was there in a hurry to get it done. No matter what he's doing, Chris will do it with the utmost quality, integrity, and provide an outstanding finished result. As a Marketing Manager, I would certainly hire Chris without question.
Kerrie Flaus
Chris and our team worked together on a brand partnership that was an important component of a global partnership between BMW and InterContinental Hotels Group. During the four years of collaboration I always found Chris to be creative, responsive, flexible, honest, thoughtful and success driven. The work he produced and ideas he brought to life were extrememly valuabl, and he always looked at all options and the depth and breadth of the landscape to promote B2B and B2C activation from his membership to the partnership. The success in both ROI and ROA were all against objectives and he really assisted in bringing partnerships and relationships to life throughout his organisation. We would recommend Chris to any company or organisation that was looking for an exemplary marketer to support their success.
Experience
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American Composites Manufacturers Association
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Senior Marketing Manager, Programs and Events
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Apr 2023 - Present
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BMW Car Club of America
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Director of Marketing & Communications
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2012 - 2022
The BMW CCA is a 501(c)(7) nonprofit membership association with 70,000 members and 67 chapters. - Responsible for club's overall marketing plan and strategy - Developed short- and long-form copy for a variety of communications, including websites, emails, press releases, blog posts, event websites, magazines, board reports, and advertisements - Managed email marketing campaigns end-to-end, including planning, targeting, set-up, testing, and execution - Planned, coordinated, and promoted national events and industry trade show appearances - Developed a complete retail line of over 150 unique, club-branded items including apparel, badges, models, and accessories - Managed sponsorship sales and negotiated all contracts for annual club partnerships - Developed communications materials including brochures, press releases, advertisements, displays, presentations, feature articles, flyers, and reports - Produced high-impact presentation decks, video stories, and other digital assets; sourced and managed external vendors and contractors - Wrote and edited engaging content for our national print magazines, weekly e-newsletters, and website - Led proactive media relation activities - Managed all advertising placements, including print, online, and broadcast advertising - Created and executed internal communications plans to connect chapter officers to the purpose and priorities of the club - Developed and implemented strategies to maintain a vibrant social media presence that increased member engagement and satisfaction - Updated content on the club website, numerous event-specific sites, and mobile app Show less
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Education
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2009 - 2010
Coastal Carolina University
MBA, Business -
2002 - 2005
University of South Carolina
BS, Marketing and Management
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