Ismaël Sow

Senior Analytics Consultant at Cardinal Path
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Languages
  • French Native or bilingual proficiency
  • English Full professional proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • CXL Certified Optimizer
    CXL Institute
    Dec, 2018
    - Nov, 2024
  • Tag Commander
    TagCommander
    Mar, 2015
    - Nov, 2024
  • AT Internet Certified User
    AT Internet
    Feb, 2015
    - Nov, 2024
  • Google Analytics Certification
    Google
    May, 2015
    - Nov, 2024

Experience

  • Merkle | Cardinal Path
    • Canada
    • Advertising Services
    • 100 - 200 Employee
    • Senior Analytics Consultant
      • Apr 2021 - Present

  • Searchness
    • United States
    • Software Development
    • Founder
      • Jul 2019 - Feb 2021

  • Converteo
    • France
    • Business Consulting and Services
    • 300 - 400 Employee
    • Senior Analytics Consultant
      • Feb 2017 - Feb 2019

  • Potion
    • Co-Founder
      • Oct 2016 - Feb 2017

      Conversion rate optimization Conversion rate optimization

  • Kameleoon
    • France
    • Software Development
    • 100 - 200 Employee
    • Conversion Optimization & Pre-Sales Consultant
      • Oct 2015 - Jul 2016

      Pre-Sales presentationsConversion and analytics auditsManagement of A/B Testing and personalization projectsCustomer support regarding optimization strategy and technical mattersA/B Testing training using Kameleoon Pre-Sales presentationsConversion and analytics auditsManagement of A/B Testing and personalization projectsCustomer support regarding optimization strategy and technical mattersA/B Testing training using Kameleoon

  • Europcar
    • France
    • Travel Arrangements
    • 700 & Above Employee
    • Web Analyst
      • Dec 2014 - Sep 2015

      Reporting, analysis and recommendations.Define data requirement for new projects or campaigns.Maintain tagging plans and ensure data quality insurance for the company digital points of sales. Implementation and setup of web analytics tools (tag management, site centric tools, competitor intelligence).Implementation of third party tags (marketing pixel, customer voice, cookie privacy…).Manage AT Internet and Google Universal Analytics Accounts.Ensure countries and agencies respect best practices for campaign tracking.Assist in the development and documentation of new processes and procedures for web-analytics.Provide training material and sessions to management and operations teams.

  • fifty-five
    • France
    • Business Consulting and Services
    • 300 - 400 Employee
    • Web Analytics Implementation Specialist
      • Oct 2013 - Jul 2014

      Definition of web analytics implementation plansImplementation of tracking and advertising solutions on websites and mobile applicationsTag management Definition of web analytics implementation plansImplementation of tracking and advertising solutions on websites and mobile applicationsTag management

  • Freelancer
    • Web Developer
      • Nov 2012 - Sep 2013

      Mobile and web applications development. Mobile and web applications development.

  • Yahoo
    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Project Manager
      • Apr 2011 - Sep 2012

      Editorial operations.Coordination of new products launches (french versions of Yahoo! Weather, Yahoo! Movies, Newsletter) with the engineering team.Content creation (articles, promotional pages, banners, SEO links). Editorial operations.Coordination of new products launches (french versions of Yahoo! Weather, Yahoo! Movies, Newsletter) with the engineering team.Content creation (articles, promotional pages, banners, SEO links).

Education

  • CXL Institute
    CXL Certified Optimizer
    2015 - 2015
  • CELSA - Ecole des hautes études en sciences de l'information et de la communication
    Master Degree - Digital Communication and Technology, Web Marketing, Programming
    2010 - 2011
  • IMT Mines Alès
    Master Degree - Digital Communication and Technology, Web marketing, Programming
    2010 - 2011
  • Université Paris 1 Panthéon-Sorbonne
    Master 1, Economics
    2007 - 2010
  • Paris-Sud University (Paris XI)
    -
  • Université Paris Sud (Paris XI)
    -

Community

You need to have a working account to view this content. Click here to join now