Sarah Victoria McBride

Communications Manager at Logistics Property Company, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Chicago Area

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Experience

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Communications Manager
      • Apr 2023 - Present

    • United States
    • Real Estate
    • 700 & Above Employee
    • Senior Communications Analyst
      • Apr 2019 - Apr 2023

      Serve as the communications liaison for account regional and executive teams, developing client and internal presentations, written communications, and account management processes. Earned multiple awards for leadership and creativity in developing / strengthening sustainable processes Implemented strategies for streamlining account reporting and communications to ensure consistent, clear storytelling, visual alignment, efficiency, and client satisfaction Developed marketing and communications materials for key projects including emails, newsletters, welcome materials, marketing videos and client reporting Collaborated with HR, leadership and project management teams on numerous programs / initiatives Show less

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Influencer Relations
      • Oct 2018 - Jan 2019

      Responsible for identifying and vetting influencers for a wide range of clients including both B2B and B2C brands to develop successful influencer marketing campaigns and pitch new clients Responsible for identifying and vetting influencers for a wide range of clients including both B2B and B2C brands to develop successful influencer marketing campaigns and pitch new clients

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Senior Merchandiser
      • Oct 2017 - Oct 2018

      Responsible for e-commerce merchandising of Anthropologie Home, including product placement, on-site search and site navigation which contributed to growth of the digital businessPartnered with buyers and planners to ensure marketing and merchandising alignment drove sales and grew the business based on investments, trends, and previous season performance Redesigned site navigation for multiple categories using consumer behavior and competitive analysis. This significantly improved online experience and supported revenue growthOversaw creative photoshoots alongside art directors and photographers to ensure the marketing strategy for key projects was achieved Show less

    • Merchandising Intern
      • Oct 2016 - Sep 2017

    • United States
    • Retail
    • 700 & Above Employee
    • Merchandise Presentation Lead
      • Mar 2014 - May 2016

      Led a team as a visual merchandising manager for a flagship location, designing and implementing product layouts and store design concepts to drive sales Led a team as a visual merchandising manager for a flagship location, designing and implementing product layouts and store design concepts to drive sales

Education

  • Loyola University Chicago
    Bachelor's degree, Advertising/Public Relations, Marketing, and Business
    2012 - 2016

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