Martin B.
Digital Content Lead | Workforce Infrastructure Team at NHS Education for Scotland- Claim this Profile
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Bio
Credentials
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Certified Digital Marketing Specialist - Search Marketing
Digital Marketing InstituteDec, 2022- Nov, 2024 -
Certified Digital Marketing Professional
Digital Marketing InstituteSep, 2022- Nov, 2024 -
Google Attract and Engage Customers with Digital Marketing
CourseraAug, 2022- Nov, 2024 -
Google From Likes to Leads: Interact with Customers Online
CourseraAug, 2022- Nov, 2024 -
Google Think Outside the Inbox: Email Marketing
CourseraAug, 2022- Nov, 2024 -
Google Foundations of Digital Marketing and E-commerce
CourseraJul, 2022- Nov, 2024 -
2 day Advanced Content design course
Content Design LondonMay, 2022- Nov, 2024 -
Certified Digital Marketing Specialist – Social Media
Digital Marketing InstituteFeb, 2022- Nov, 2024 -
2 day Foundation Content design course
Content Design LondonJun, 2019- Nov, 2024 -
AgilePM® Practitioner
APMG InternationalJun, 2017- Nov, 2024 -
Online Marketing Essentials Certification
GoogleDec, 2016- Nov, 2024 -
Google Tag Manager Fundamentals
Google Digital Academy (Skillshop)Apr, 2022- Nov, 2024 -
Meta Certified Digital Marketing Associate
MetaJun, 2022- Nov, 2024 -
CIM Affiliate Studying Member
CIM | The Chartered Institute of MarketingMar, 2021- Nov, 2024 -
Communication Access UK Accreditation
Communication Access UKNov, 2020- Nov, 2024 -
PRINCE2 Practitioner
BCS, The Chartered Institute for ITFeb, 2014- Nov, 2024
Experience
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NHS Education for Scotland
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United Kingdom
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Hospitals and Health Care
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500 - 600 Employee
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Digital Content Lead | Workforce Infrastructure Team
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Sep 2019 - Present
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Analyst Business Partner, Content Design (Workforce Infrastructure)
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Sep 2017 - Sep 2019
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Frame
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Digital Project Manager
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Mar 2016 - Sep 2017
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NHS Education for Scotland
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United Kingdom
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Hospitals and Health Care
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500 - 600 Employee
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Web Editor
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Jan 2016 - Mar 2016
I worked with the Workforce Development team to produce a new careers resource for NHSScotland. I wrote content for the new website as well as providing support to the project manager. I also worked closely with the web development and marketing agencies to ensure the project was delivered on time. I worked with the Workforce Development team to produce a new careers resource for NHSScotland. I wrote content for the new website as well as providing support to the project manager. I also worked closely with the web development and marketing agencies to ensure the project was delivered on time.
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Frame
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Digital Project Manager
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Feb 2015 - Nov 2015
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Healthcare Improvement Scotland
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United Kingdom
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Hospitals and Health Care
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200 - 300 Employee
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Project Officer - Clinical Engagement Team
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Dec 2014 - Feb 2015
I worked in the Clinical Engagement Team working on papers such as:• The Clinical Engagement Strategy – this document sets out how the organisation’s strategic planning and operational delivery will be influenced by clinical communities, and how the organisation will adopt a progressive and sustainable approach to engaging clinicians in its work, and• The Clinical Engagement Compact – this is a partnership agreement between Healthcare Improvement Scotland and clinicians, or other healthcare professionals who work with us. It sets clear expectations to ensure sustainable relationships with clinical communities.I also produced workflow diagrams, to show the current steps followed when clinicians are seconded to the organisation. The existing process needed to be streamlined and cross-organisation roles and responsibilities identified, to ensure the new process is robust and efficient. Show less
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Communications Officer
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Feb 2014 - Dec 2014
I initially worked on a project looking at improving the accessibility of independent healthcare, care of older people and healthcare associated infections inspection reports on the website. Part of the organisation's remit is to ensure these reports are readily available to the public.My main responsibilities included: user experience review, stakeholder engagement and management, wireframes, project management, information architecture, content review, update and standardisation and digital consultancy. Show less
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Kaizen Active
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Glasgow
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Website Content Manager
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Jan 2011 - May 2014
I managed all aspects of the Kaizen Active WordPress websites, including copy, photographs, artwork, video and on-page optimisation for search. I also worked with the Management Team to produce a Digital Strategy to meet business objectives. I managed all aspects of the Kaizen Active WordPress websites, including copy, photographs, artwork, video and on-page optimisation for search. I also worked with the Management Team to produce a Digital Strategy to meet business objectives.
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After Digital
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Technology, Information and Internet
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1 - 100 Employee
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Digital Production Manager
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Aug 2008 - Aug 2013
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Project Manager
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Aug 2006 - Aug 2008
Project Manager / Account Manager
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ScottishPower
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United Kingdom
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Utilities
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700 & Above Employee
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Customer Relations Team Manager
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Apr 1999 - Aug 2006
I managed a team of 14 staff who investigated and resolved complaints sent to ScottishPower by the consumer watchdog 'energywatch'. We also investigated Chief Executive complaints and Meter Examiner enquiries. I monitored team performance in line with departmental Key Performance Indicators and lead the investigation of escalated complaints. I was also involved in the customer service staff recruitment programme for the call centres. I managed a team of 14 staff who investigated and resolved complaints sent to ScottishPower by the consumer watchdog 'energywatch'. We also investigated Chief Executive complaints and Meter Examiner enquiries. I monitored team performance in line with departmental Key Performance Indicators and lead the investigation of escalated complaints. I was also involved in the customer service staff recruitment programme for the call centres.
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Education
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City of Glasgow College
HND, Photography -
Bell Baxter High School
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Digital Marketing Institute
DMI Expert : Digital Marketing Diploma, Digital Marketing