Head of Product Strategy

• Mai 2021 - –Heute

Product Strategy and Development Manager

• Juli 2019 - Mai 2021

• Conduct research and analysis on market trends, competition, shopper behaviour, and eShopWorld's positioning to yield key insights that drive product roadmaps• Stay up-to-date on industry trends and emerging issues in the ecommerce space and scope product solutions• Collaborate with cross-functional teams to get a holistic understanding of customers’ problems and market opportunities• Brainstorm, assess, and build business cases for innovative product features and new product initiatives, with a focus on market and opportunity sizing• Founded eShopWorld's Womens Network

Lead Strategy Analyst

• Aug. 2018 - Juli 2019

Lead Analyst on the Product Strategy and Development Team which forms part of eSW's Product Management Team• Resolving challenges, delivering strategic insights and recommendations based on business analyses to senior leadership• Benchmarking product features against competitor products• Analysing the competitive marketplace to identify gaps and trends• Translating business vision and strategies into actionable roadmaps and projects with a focus on delivering tangible business outcomes• Providing thought leadership, business insights and develop initiatives and plans to operationalise key strategies• Focusing on arming business partners with fact-based decision making and enabling them to quickly and nimbly make changes that may affect business areas from customer behaviour to risk management, to pricing and other business strategies• Providing mentorship and guidance to graduates on the team, supporting priority setting and being responsible for regular team meetings

PHD Researcher

• Sept. 2012 - Mai 2018

Defined, developed, and implemented an original multidisciplinary PhD research project on innovation-supportive culture in subsidiaries in the Irish tech sector• Field of study covered a variety of aspects of innovation management, e.g. stages of new product development processes, generation and evaluation of ideas, development and implementation of innovation strategies, culture of innovation, best practices in innovation management.• Identified research problem, designed criteria to evaluate possible explanations, developed vision and timeline, recruited participants from 64 companies, negotiated access to fieldwork sites, collected data, managed relationships with different stakeholders, performed quantitative analysis (SPSS) and qualitative analysis (MAXQDA), and extracted key findings.• Designed and administered a novel approach to innovativeness research and developed an original model of innovation-supportive culture in subsidiaries in the Irish tech sector.• Distilled complex information into accessible visual, written, and verbal formats and translated technical data into information that could be shared with stakeholders across functions. Presented at 10 – 15 PhD workshops as well as four national and international conferences (e.g. Innovation and Product Development Management Conference 2016) and provided feedback and guidance on their work to 7 – 12 junior PhD researchers.

Teaching Assistant

• Sept. 2017 - Jan. 2018

Lectured on international business concepts and strategic frameworks (e.g. product lifecycle) for final year Business, Economics and Social Studies class.• Created, designed, and provided engaging training program to 180+ final year students, mentored students on writing and research, and created and applied metrics to evaluate their performance.

Teaching Assistant

• Sept. 2012 - Sept. 2015

Lectured on international business concepts and strategic frameworks (e.g. product lifecycle) for final year Business, Economics and Social Sciences class.• Held guest lecture on ‘The Role of Innovation in International Business’ in 2015• Created, designed, and provided engaging training program to 180+ final year students, mentored students on writing and research and created and applied metrics to evaluate their performance

Lecturer

• Sept. 2015 - Mai 2016

Designed, prepared, and delivered lectures on International Human Resources Management and Organisational Behaviour to first and final year students• Designed engaging training program for two courses for students of varying abilities to facilitate learning in small groups (10 - 15 students)• Mentored students on writing and research and created and applied metrics to evaluate student performance in exams and other continuous assessments• Contributed to the development, planning, and implementation of a high-quality curriculum

Financial Analyst

• Apr. 2011 - Mai 2012

Evaluated spending variances to tight deadlines at month end and coordinated the annual expense budgeting and quarterly expense budget forecasting processes• Created a training program and documentation for new expense management tool, which included training ~20 internal stakeholders and passing user feedback on to developers.• Drove insights and analyses which supported the Advertising and Enterprise Sales teams in Europe and helped shape their business strategy, in partnership with business unit leadership.• Ensured expense budgets and forecasts were aligned with business units by coordinating quarterly business reviews which resulted in the establishment of quarterly goals and weekly check-ins to update on progress. Built strong relationships with business unit leaders with regard to budget control, expenses and headcount management, among others.

Senior Accountant

• Sept. 2009 - Apr. 2011

Managed the monthly close process as well as internal and statutory reporting activities for 12 entities and monitored the delivery of accounting processes performed by external vendors ensuring that service levels were met, the internal control environment was robust and a quality service was provided.• Served as European Shared Services technical lead and ran month-end allocations process for 30+ European entities, then documented the process and outsourced it to third-party vendor.• Communicated between 5 different teams including sales and legal to orchestrate proper accounting at shared services level for activities such as revenues contracts, advertising contracts, accruals etc.

Accountant

• Okt. 2007 - Aug. 2009

Managed the month-end close activities for three European entities by taking ownership and closely collaborating with regional teams.• Identified scope for and led 6-month process improvement project of stock options reconciliation procedure, which resulted in training the entire Dublin Finance team and team-wide implementation of the newly standardised process.• Collaborated with developers on system development and the implementation of process improvements and automation projects (e.g. automatic transaction matching)• Led the onboarding process with new Cash & Banks accountant, provided on the job training and drafted the documentation of job duties. Also served as a team lead for a group of 7 – 12 contractors to ensure integration into the team and to identify training needs.

Finance Trainee

• Aug. 2006 - Okt. 2007

Programme included rotations across various roles, such as Intercompany and Accounts Payable Programme included rotations across various roles, such as Intercompany and Accounts Payable