Victoria Dubinski
Demand Generation Manager at VidMob- Claim this Profile
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Topline Score
Bio
Sandra Rand
Victoria is such a rare breed. During my years working with her, there was not a single challenge that she didn't meet with grace, tenacity, and open-mindedness. She built Thrasio's demand gen program from scratch, and has grown so tremendously as a well-rounded marketer, laser focused on finding solutions that benefited all. I admire her drive, her dedication to growth and learning, her servant leadership style, and her ability to always be 3 steps ahead of me. She is kind, focused, and adored by everyone she works with. It's my sincere honor to recommend you, Victoria.
Anna Hibschman Ferguson
Victoria is one of the most thoughtful and engaged managers that I've ever had the pleasure to work with. Not only is she expertly versed in Demand Gen Marketing she is also focused on developing her team, driving connections and growth, and creating a positive experience for everyone around her. In my many conversations with folks at Thrasio, Victoria is universally known and well liked. She is seen as a leader, marketing authority, and a great teammate. Any organization would be lucky to have someone like Victoria on their team.
Sandra Rand
Victoria is such a rare breed. During my years working with her, there was not a single challenge that she didn't meet with grace, tenacity, and open-mindedness. She built Thrasio's demand gen program from scratch, and has grown so tremendously as a well-rounded marketer, laser focused on finding solutions that benefited all. I admire her drive, her dedication to growth and learning, her servant leadership style, and her ability to always be 3 steps ahead of me. She is kind, focused, and adored by everyone she works with. It's my sincere honor to recommend you, Victoria.
Anna Hibschman Ferguson
Victoria is one of the most thoughtful and engaged managers that I've ever had the pleasure to work with. Not only is she expertly versed in Demand Gen Marketing she is also focused on developing her team, driving connections and growth, and creating a positive experience for everyone around her. In my many conversations with folks at Thrasio, Victoria is universally known and well liked. She is seen as a leader, marketing authority, and a great teammate. Any organization would be lucky to have someone like Victoria on their team.
Sandra Rand
Victoria is such a rare breed. During my years working with her, there was not a single challenge that she didn't meet with grace, tenacity, and open-mindedness. She built Thrasio's demand gen program from scratch, and has grown so tremendously as a well-rounded marketer, laser focused on finding solutions that benefited all. I admire her drive, her dedication to growth and learning, her servant leadership style, and her ability to always be 3 steps ahead of me. She is kind, focused, and adored by everyone she works with. It's my sincere honor to recommend you, Victoria.
Anna Hibschman Ferguson
Victoria is one of the most thoughtful and engaged managers that I've ever had the pleasure to work with. Not only is she expertly versed in Demand Gen Marketing she is also focused on developing her team, driving connections and growth, and creating a positive experience for everyone around her. In my many conversations with folks at Thrasio, Victoria is universally known and well liked. She is seen as a leader, marketing authority, and a great teammate. Any organization would be lucky to have someone like Victoria on their team.
Sandra Rand
Victoria is such a rare breed. During my years working with her, there was not a single challenge that she didn't meet with grace, tenacity, and open-mindedness. She built Thrasio's demand gen program from scratch, and has grown so tremendously as a well-rounded marketer, laser focused on finding solutions that benefited all. I admire her drive, her dedication to growth and learning, her servant leadership style, and her ability to always be 3 steps ahead of me. She is kind, focused, and adored by everyone she works with. It's my sincere honor to recommend you, Victoria.
Anna Hibschman Ferguson
Victoria is one of the most thoughtful and engaged managers that I've ever had the pleasure to work with. Not only is she expertly versed in Demand Gen Marketing she is also focused on developing her team, driving connections and growth, and creating a positive experience for everyone around her. In my many conversations with folks at Thrasio, Victoria is universally known and well liked. She is seen as a leader, marketing authority, and a great teammate. Any organization would be lucky to have someone like Victoria on their team.
Credentials
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Demandbase One Foundations
DemandbaseJan, 2023- Nov, 2024 -
ABM Certification: Foundations
DemandbaseFeb, 2022- Nov, 2024 -
Inbound Marketing Certified
HubSpot AcademySep, 2020- Nov, 2024 -
Google AdWords
GoogleMay, 2017- Nov, 2024 -
Google Analytics
GoogleApr, 2017- Nov, 2024
Experience
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VidMob
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United States
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Software Development
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100 - 200 Employee
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Demand Generation Manager
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Jul 2022 - Sep 2023
Driving ABX solutions for marketing and sales teams Working with internal creative team to drive ad performance by optimizing creative assets from creative insights and learnings Executing cross-functional integrated campaigns that drive SEO authority, create organic social content, generate inbound leads, and more Driving ABX solutions for marketing and sales teams Working with internal creative team to drive ad performance by optimizing creative assets from creative insights and learnings Executing cross-functional integrated campaigns that drive SEO authority, create organic social content, generate inbound leads, and more
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Thrasio
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United States
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Retail
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700 & Above Employee
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Demand Lead Gen Marketing Manager
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Sep 2020 - May 2022
• Owned and executed Thrasio’s account-based marketing (ABM) strategy that generated a database of 12K businesses and 200+ verified Tier 1 accounts that matched the ideal customer profile criteria • Built an integrated and international marketing strategy across the US, EU/UK, JP, and CN which drove 190% YoY growth in Q4 2021 • Owned the digital media placement, reporting, budget, and all associated marketing programs for our inbound strategy, resulting in $270MM EBITDA from inbound… Show more • Owned and executed Thrasio’s account-based marketing (ABM) strategy that generated a database of 12K businesses and 200+ verified Tier 1 accounts that matched the ideal customer profile criteria • Built an integrated and international marketing strategy across the US, EU/UK, JP, and CN which drove 190% YoY growth in Q4 2021 • Owned the digital media placement, reporting, budget, and all associated marketing programs for our inbound strategy, resulting in $270MM EBITDA from inbound leads • Managed 3 direct reports (partner marketing, retention, and website strategy), 2 contract employees, and a media agency in order to launch 46 partner campaigns, 112K+ email sends, and MarTech integration (Hubspot to Salesforce). Show less • Owned and executed Thrasio’s account-based marketing (ABM) strategy that generated a database of 12K businesses and 200+ verified Tier 1 accounts that matched the ideal customer profile criteria • Built an integrated and international marketing strategy across the US, EU/UK, JP, and CN which drove 190% YoY growth in Q4 2021 • Owned the digital media placement, reporting, budget, and all associated marketing programs for our inbound strategy, resulting in $270MM EBITDA from inbound… Show more • Owned and executed Thrasio’s account-based marketing (ABM) strategy that generated a database of 12K businesses and 200+ verified Tier 1 accounts that matched the ideal customer profile criteria • Built an integrated and international marketing strategy across the US, EU/UK, JP, and CN which drove 190% YoY growth in Q4 2021 • Owned the digital media placement, reporting, budget, and all associated marketing programs for our inbound strategy, resulting in $270MM EBITDA from inbound leads • Managed 3 direct reports (partner marketing, retention, and website strategy), 2 contract employees, and a media agency in order to launch 46 partner campaigns, 112K+ email sends, and MarTech integration (Hubspot to Salesforce). Show less
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MMI Agency
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United States
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Advertising Services
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100 - 200 Employee
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Digital Analytics Manager
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Nov 2018 - Sep 2020
• Analyzed marketing efforts across multi-channel brand strategy tactics including paid social, paid search, influencers, affiliate partners, and test channels that led to $9MM in revenue for P&G clients • Reported on and discovered data-driven brand and marketing strategy optimizations across CPG clients
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Email Marketing Manager
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Sep 2019 - Jun 2020
• Managed and executed 6.5MM emails that generated $1MM in revenue with over 50 promotions for P&G, Crest Whitestrips • Coordinated stakeholders including CPG external and internal partners to implement over 30 email designs • Created 10+ automated email workflows that nurtured leads from the top of the sales funnel to conversion
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Wunderman
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Advertising Services
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700 & Above Employee
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Production Lead
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Aug 2018 - Oct 2018
Sought areas within production department to implement new quality assurance practices and grow the team. Developed tracking reports for employee trends and made recommendations to management.
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Data Analyst
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Oct 2017 - Aug 2018
Responsible for ensuring the scope of the project was correctly implemented. She prevented over 50 errors in both major telemarketing and direct mail campaigns. These campaigns range from 500,000 recipients to millions. She also worked with management to create training documentation and trains interns interested in quality control.
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Data Analyst Intern
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Jun 2017 - Sep 2017
1st intern to specialize in Marketing Operations Audited reports for internal quality control. Handled large amounts of data, enhancing it with the use of propriety products, and follow specs of the customer which led them to have better direct marketing campaigns.
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Greater Houston Women's Chamber of Commerce
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United States
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Non-profit Organizations
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1 - 100 Employee
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Social Media Marketing Intern
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Jan 2017 - May 2017
Created a social media strategy that would integrate event communication to all social media platforms. Generated UTM tracking codes to show the customer's path to conversion. Led a 6-person group of volunteers during an event which generated 669% increased Facebook post engagement and a 5.1% (vs average 1%) engagement on Twitter. Created a social media strategy that would integrate event communication to all social media platforms. Generated UTM tracking codes to show the customer's path to conversion. Led a 6-person group of volunteers during an event which generated 669% increased Facebook post engagement and a 5.1% (vs average 1%) engagement on Twitter.
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Process Solutions Corp.
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United States
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Measuring and Control Instrument Manufacturing
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1 - 100 Employee
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Marketing Manager
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Oct 2014 - Dec 2016
Spearheaded the redesign brand strategy and brand guidelines including assisting in the rebuild of the company website and physical marketing materials Optimized the website for mobile experience decreasing the average mobile bounce rate from 85% to 60% Accomplished website traffic growth and an increased average time spent on the page to over 60 seconds (compared to 30 seconds) Created a monthly B2B newsletter which held a 42% open rate (versus 20% industry average) Developed a… Show more Spearheaded the redesign brand strategy and brand guidelines including assisting in the rebuild of the company website and physical marketing materials Optimized the website for mobile experience decreasing the average mobile bounce rate from 85% to 60% Accomplished website traffic growth and an increased average time spent on the page to over 60 seconds (compared to 30 seconds) Created a monthly B2B newsletter which held a 42% open rate (versus 20% industry average) Developed a thought leadership blog which featured case studies and Process Solution's engineering team Responsible for coordinating Process Solution trade show attendance and managed 2 in-house events per year Show less Spearheaded the redesign brand strategy and brand guidelines including assisting in the rebuild of the company website and physical marketing materials Optimized the website for mobile experience decreasing the average mobile bounce rate from 85% to 60% Accomplished website traffic growth and an increased average time spent on the page to over 60 seconds (compared to 30 seconds) Created a monthly B2B newsletter which held a 42% open rate (versus 20% industry average) Developed a… Show more Spearheaded the redesign brand strategy and brand guidelines including assisting in the rebuild of the company website and physical marketing materials Optimized the website for mobile experience decreasing the average mobile bounce rate from 85% to 60% Accomplished website traffic growth and an increased average time spent on the page to over 60 seconds (compared to 30 seconds) Created a monthly B2B newsletter which held a 42% open rate (versus 20% industry average) Developed a thought leadership blog which featured case studies and Process Solution's engineering team Responsible for coordinating Process Solution trade show attendance and managed 2 in-house events per year Show less
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Lowe's Companies, Inc.
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United States
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Retail
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700 & Above Employee
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Sales Specialist
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Feb 2012 - May 2014
Exceeded monthly budgeted sales numbers Repeatedly #1 sales specialists for close rate on extended protection plans Achieved "most credit card applications" in 2012 Regarded as highly knowledgeable on products and Lowes services Provided exceptional customer service Exceeded monthly budgeted sales numbers Repeatedly #1 sales specialists for close rate on extended protection plans Achieved "most credit card applications" in 2012 Regarded as highly knowledgeable on products and Lowes services Provided exceptional customer service
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Education
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2016 - 2018
University of Houston, C.T. Bauer College of Business
Master’s Degree, Marketing -
2011 - 2014
Texas A&M University
Bachelor of Arts (BA), Communication and Media Studies
Community
