Experience

SHERPA Experience Design Studio

• Türkiye
• Design Services
• 1 - 100 Employee

• UX Team Lead

  • Aug 2021 - Present

  - Supporting the UX Team to explore unique experiences and perform in a creative atmosphere.- Co-operating with other roles, project owners and other key stakeholders; in order to develop project goals and plans, monitor progress and, manage resources and team inventories.- Designing project process flows, establishing project team, and ensuring understanding of roles and responsibilities. - Providing guidance and focusing on know-how transfer about user research, experience strategy, user flows, and information architecture when needed.- Creating project proposals, identifying new business opportunities and advising on team structure.

• UX Strategist

  • Sep 2019 - Aug 2021

  - Uncovered business plan, main business objectives and KPI's by organizing one-on-one interviews with key stakeholders.- Provided direction to discover key insights in both quantitative and qualitative research.- Closely collaborated with team members, other teams, project owners, key stakeholders, and other parties in order to translate insights into experience strategies at various levels by pointing out the experience vision, experience goals, and metrics.- Designed and created service strategy canvases, experience strategy docs, UX strategy blueprints; facilitated UX strategy workshops, and strategic proposals.- Produced UX Roadmaps describing the processes to be accomplished and offering tips based on the prioritization of user needs, pain points, and wants. - Listed features based on the analysis and forecast for gaining competitive advantage.- Presented vision statement that has its basis in user data, that rings true to people in leadership roles across a company, and that is detailed and specific enough to guide design decisions.- Assured that the long-term UX vision and short-term UX goals are met for digital products or services throughout the design process.- Created presentations to inspire stakeholders with storytelling and communicate the vision of the digital product or service from a visionary perspective.

• UX Researcher

  • Jan 2019 - Sep 2019

  - Conducted user research from discovery to design phases in digital product and service design projects.- Provided design thinking training and mentorship for start-ups.- Created personas and user journey maps by identifying key pain points, wants, and needs.- Built a culture of empathy for the end-user by taking business objectives also into account.- Designed detailed research plans; conducted, analyzed, and reported resulted based mainly on qualitative research techniques including; remote user interviews, surveys, moderated and unmoderated usability testing, contextual inquiry/field studies, heuristic evaluations, card sorting, and stakeholder interviews.- Designed and facilitated specific persona and user journey workshops and service blueprint workshops.- Designed keynotes articulating on research findings and presented inspirational direction.- Developed research design and methodologies to contribute to the improvement of processes.



tmlab° — design community

• Türkiye
• Design

• Mentor

  • Dec 2021 - Nov 2022

  UX, UX Research, UX Strategy, Experience Strategy UX, UX Research, UX Strategy, Experience Strategy



Researcher

• Research Services
• 400 - 500 Employee

• Academic Researcher

  • Sep 2013 - Jan 2017

  - Worked on various projects on urban sociology, quantitative and qualitative methodologies, and sociology theories. - Conducted detailed studies focusing on qualitative and quantitative methodologies. -Published two articles in Turkish journals focusing on the digital divide. - Worked on various projects on urban sociology, quantitative and qualitative methodologies, and sociology theories. - Conducted detailed studies focusing on qualitative and quantitative methodologies. -Published two articles in Turkish journals focusing on the digital divide.



Yıldız Teknik Üniversitesi

• Türkiye
• Higher Education
• 700 & Above Employee

• Intern

  • Jun 2009 - Aug 2009

  - Conducted research on the field, transcripted, computed and analyzed research data. - Visualized data using ArcGIS and Photoshop. - Prepared reports and presentations of results in a synthesis. - Conducted research on the field, transcripted, computed and analyzed research data. - Visualized data using ArcGIS and Photoshop. - Prepared reports and presentations of results in a synthesis.



Yüksel Proje

• Türkiye
• Civil Engineering
• 700 & Above Employee

• Intern

  • Jul 2008 - Aug 2008

  - Drew blueprints using AUTOCAD. - Visited project sites, followed project meetings. - Drew blueprints using AUTOCAD. - Visited project sites, followed project meetings.