Experience

IMI Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Junior Account Manager

  • Dec 2022 - Present

  Primary client: Hilton

• Project Manager

  • Oct 2019 - Dec 2022

  Primary client: Hilton



West Point Association of Graduates

• United States
• Higher Education
• 100 - 200 Employee

• Program Coordinator & Project Manager

  • Feb 2017 - Jun 2020

  Main Responsibilities: Program Development & Management, Project Management, Written Communication, Constituent Relations, Fundraising, Social Media Development, Third-Party Management, Data Management, Executive Support & Counseling, Team Management, Budget Management - Successfully launched two new, innovative programs exclusive to graduates, including the development of multi-channel communications plans leveraging social media, email and print. - Launched West Point’s online alumni community and served as the resident subject matter expert on the platform while working to ensure database integrity and achieving the year-end goal of active users – 15 percent of graduates – in only seven months. - Led creation and rollout of new alumni affinity program, Rockbound Highland Home Program, which earned two Gold awards from the Council for Advancement and Support of Education (CASE) in 2017. - Drafted multiple communications pieces, including magazine articles, letter from the CEO, development newsletter articles, email newsletters and social media posts; designed and wrote copy for program collateral. - Managed the Association’s 150th anniversary committee, including the development of a social media strategy for the events; coordinated the efforts of the 10-member committee to ensure timeliness of deliverables. Show less



US Army

• United States
• Armed Forces
• 700 & Above Employee

• Volunteer - U.S. Army Garrison West Point - Public Affairs Office

  • Aug 2016 - Jan 2017

  Main Responsibilities: Relationship Building, Counsel & Recommendations, Social Media Monitoring, Presentation Development & Delivery, Story Development, Written Communication, Website Copy Development Main Responsibilities: Relationship Building, Counsel & Recommendations, Social Media Monitoring, Presentation Development & Delivery, Story Development, Written Communication, Website Copy Development



Golin

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Manager + Senior Manager

  • Dec 2011 - Apr 2016

  Main Responsibilities: Event Planning & Execution, Effective Communication, Trade Show Leadership, Third-Party Collaboration, Planning, Client/Executive Support & Counseling, Project Management, Strategic Planning, Campaign Development, Written Communication, Team Management, Budget Management, Crisis Management- Primary clients: Good Humor, Canon, PetSmart, Purina ONE Dog, Texas Instruments and NRG Renew. - Served as day-to-day team lead, client advisor and communications strategist, managing more than 15 team members across six teams over the course of two years to deliver outstanding and innovative programs that maximized brands’ exposure. - Responsibilities included annual and ongoing strategic media planning to support business objectives; collaborated with agency and brand teams and other key stakeholders; developed measurement and reporting documents; managed budgets; assessed staffing needs and monitored hours monthly; produced monthly billing and activity reports. - Provided guidance to media team to secure earned media coverage in consumer media publications; supported multiple product announcements via press release development and media out-reach; provided on-site support for tradeshows and Canon’s corporate show. - Co-led PetSmart’s first-ever Inspiration Waggin’, a five-city cross-continent international branding re-launch. - Ensured collaboration with NRG Renew’s key partners, such as Starwood and MGM, for launches; drafted 2015 tactical plan to ensure continuous messaging of the brand’s strategy; identified speaking opportunities; drafted blog posts for executives; managed media inquiries and corporate responses surrounding several environmental crises. - Led all media relations activities and served as on-site point person for Texas Instruments for various tradeshows, including CES, NAB and ISC West. Show less

• Executive Assistant + Associate Account Executive + Account Executive

  • May 2007 - Dec 2011

  Main Responsibilities: Media Outreach & Monitoring, Event Planning & Execution, Social Media, Publicity Materials, Planning, Media Briefings, Social Media, Written & Oral Communication, Administrative Functions, Executive Liaison- Primary clients: Nintendo, Texas Instruments.- Coordinated and staffed an experiential event for TodayMoms.com that introduced Netflix on Wii to influential mothers.- Led one of Nintendo’s first-ever Twitter campaigns; staffed launch events; helped oversee photo selection and captioning.- Helped execute E3 (Electronic Entertainment Expo); compiled contact sheet and event books; designated as liaison between media and client executives from America and Japan; coordinated client dinners and receptions.- Oversaw all logistical planning for Nintendo’s multi-city media tour and bi-annual holiday media tours; assisted with vendors and managing budgets.- Co-led TI’s first annual media day and organized a “roadshow” for a key spokesperson, complete with pitching and coordinating media briefings. Show less