Lecturer at Postgraduate Studies

• Jun 2022 - Present

Courses: Online Analytics, Product Strategy Topics: product strategy, business metrics, frameworks, tools Courses: Online Analytics, Product Strategy Topics: product strategy, business metrics, frameworks, tools

Lead Product Manager

• Jul 2021 - Present

Overall responsibility for the development of online marketing tools.Working with seven product teams. - Managing and developing the strategy of products and features for end-user- Responsibility for the product roadmap for the end-user- Consolidation of products and functionalities across Tango the GetResponse platform (ie. e-commerce features)- Supervision of user experience consistency in products and features- Increasing products activation and adoption- Optimizing delivery time of new features (time-to-market) Show less

Senior Product Manager

• Jan 2020 - Jul 2021

Product Manager

• Nov 2015 - Jan 2020

Overall responsibility for the development of three online marketing tools: newsletter editor (core product), landing pages and webform editors. Responsible for user tracking within platform. Working with two product teams. Key achievements:● Creating and executing a product vision for company drag & drop editors.● Introducing a consistent style guide for all products templates.● Introducing a data-driven approach to the product development.● Reducing the editor loading time by 300% (from 12 to 4 sec).Responsibilites:● Product strategy & business planning – Overall responsibility for product planning, product positioning, product development, pricing strategy, and structure for the relevant products.● Creating specifications and managing the implementation – gathering and synthesizing product requirements, manage product teams and schedules, and being the champion for product integrations . Working closely with the research, design, production, quality assurance, and SEO teams to ensure a high-quality customer experience.● Brand Management – Providing input for all advertising and marketing teams.● Providing directions & growth – Identifying and managing new features and enhancements to the current product line to meet market demands.● Achieving organizational goals – Brainstorming with senior management to determine the future direction and growth of various internet products.● Working with business development, customer support, and marketing to drive the accomplishment of organizational goals. Show less

Deputy head of the Marketing Department | Online Project Manager

• Sep 2011 - Oct 2015

I was responsible for developing and managing the online marketing strategy, as well as designing and implementing online projects, such as: products, services, websites, intranet services, translation platforms (enabling translation of company websites to 12 languages), and loyalty programs. I was also responsible for cooperating with agencies, printing houses, and freelancers.Key achievements:● Team growth, recruited 9 members, delegated work to graphic designers, web developers, editors.● Automatization of the publication process within online channels thanks to custom uniform data-based websites and applications. ● Marketing budget - relocation of more than 50% of the marketing budget into measurable online traffic sources. This decreased analytics and optimization cost per click by about 450%.Responsibilites:● Developing and managing online marketing strategy.● Planning, coordinating, implementing and optimizing internet marketing campaigns (PPC, Youtube, E-mail).● Measuring campaign results and suggesting new solutions in order to maximize campaign conversion using the advanced options in Google Analytics.● Managing campaign budgets.● Managing social media activities and campaigns.● Design corporate websites, intranet, and multimedia presentations.● Planning, coordinating, and supervising work on projects in order to achieve or exceed the project’s goals.● Task planning for team members assigned to the project and task estimation.Analysing traffic on corporate websites and creating reports of SEO activities.● Recommending and introducing improvements to the processes of forming content and the project-related processes, and proposing practical solutions to problems in order to maximize productivity.● Supporting the Head of Department in interviews.● Maintaining productive work environment for the team and cooperation with subcontractors. Show less

Project Coordinator

• Sep 2008 - Sep 2011

Responsibilites:● Developing and managing online marketing strategy.● Planning, coordinating, implementing and optimizing internet marketing campaigns (PPC, E-mail).● Measuring campaign results and suggesting new solutions in order to maximize campaign conversion using the advanced options in Google Analytics.● Managing campaign budgets.● Design corporate websites, intranet, and multimedia presentations.● Planning, coordinating, and supervising work on projects in order to achieve or exceed the project’s goals.● Task planning for team members assigned to the project and task estimation.● Supporting the Head of Department in interviews. Show less

Graphic designer / Webdeveloper

• Oct 2004 - Sep 2008

Webmaster

• Oct 2001 - Sep 2004