Experience

Svensk Scenkonst

• Sweden
• Legal Services
• 1 - 100 Employee

• Styrelseledamot

  • Apr 2023 - Present



High Chaparral Sweden

• Sweden
• Entertainment Providers
• 1 - 100 Employee

• VD

  • Feb 2020 - Present



The National Museums of World Culture, Sweden

• Sweden
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Head of Marketing and Communications

  • Aug 2017 - Jan 2020

  My team and I are responsible for developing and executing internal and external communications and marketing activities in support of the National Museums of World Culture’s responsibility to display and bring to life the various cultures of our world, particularly cultures outside of Sweden. Among our key tasks are to increase awareness and visibility of and the number of visitors, physical and digital, to the brands of the National Museums of World Culture, including the Museum of Ethnography, the Museum of Mediterranean and Near Eastern Antiquities, the Museum of Far Eastern Antiquities in Stockholm as well as the Museum of World Culture in Gothenburg. Show less



TUI

• Germany
• Travel Arrangements
• 700 & Above Employee

• Nordisk informationschef & chef nordisk stabsfunktion

  • Apr 2015 - Jul 2017

  Som nordisk informationschef och chef över den nordiska stabsfunktionen PR & Communications är jag direkt underställd VD och vår nordiska ledningsgrupp. Jag deltar i vår nordiska ledningsgrupps samtliga möten och som företagets huvudsakliga externa talesperson agerar jag rådgivare till företagsledningen för övergripande företagskommunikation, varumärkesfrågor och kris- och förändringskommunikation. Mitt team arbetar med etablerade presskontakter för att bygga varumärket TUI i Sverige, Danmark, Finland och Norge. Vidare är jag del av vår digitala, i synnerhet mobila, utveckling av sociala medier, försäljningskanaler och relationsbyggande plattformar. I mitt ansvarsområde ingår även att kommunicera koncernens hållbarhetsarbete, inklusive information om sociala initiativ och miljöarbete. Rekryterades till kommunikationsavdelningen i februari 2013 och blev utsedd till nordisk informationschef i januari 2015. Show less

• Communications executive

  • Feb 2013 - Apr 2015

  Ansvarig för proaktiv kommunikation för att bygga och stärka TUI Nordics varumärken i Sverige, Danmark, Finland och Norge samt för incident/kris- och hållbarhetskommunikation.



Engagera Mera Sverige PR & Kommunikation

• Stockholm, Sweden

• PR, Communications and Social Media Consulting

  • May 2009 - Feb 2013

  During the last five years I have served companies and non-profit organizations as communications, PR and social media management consultant. My main task has been to strengthen the relationship between clients and their respective audiences and media outlets, while also giving presentations through Webinar and at national and international conferences on the subject of PR, media relations, content marketing and social media management. During the last five years I have served companies and non-profit organizations as communications, PR and social media management consultant. My main task has been to strengthen the relationship between clients and their respective audiences and media outlets, while also giving presentations through Webinar and at national and international conferences on the subject of PR, media relations, content marketing and social media management.



Florida Trust for Historic Preservation

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Executive Director

  • Mar 2010 - Dec 2010

  Day-to-day management of a state-wide advocacy organization. Built a new comprehensive communications platform which together with aggressive PR efforts and new membership recruitment efforts resulted in a 40% membership renewal rate increase and 400% increase of new membership revenues in less than a year. Day-to-day management of a state-wide advocacy organization. Built a new comprehensive communications platform which together with aggressive PR efforts and new membership recruitment efforts resulted in a 40% membership renewal rate increase and 400% increase of new membership revenues in less than a year.



Pinellas Realtor Organization

• Director of Marketing & Communications

  • Mar 2007 - Mar 2010

  Developed strategic and tactical branding, marketing, fundraising, public affairs, and public relations activities for a 5 000 member trade association, implemented new communications platforms, served as editor of all publications and contributed to a comprehensive marketing research project for a national education program for real estate agents. Additionally, I developed and taught branding, marketing and social media management courses to members of the organization. Developed strategic and tactical branding, marketing, fundraising, public affairs, and public relations activities for a 5 000 member trade association, implemented new communications platforms, served as editor of all publications and contributed to a comprehensive marketing research project for a national education program for real estate agents. Additionally, I developed and taught branding, marketing and social media management courses to members of the organization.



Environmental PR Group

• Supervising Account Executive

  • Jun 2006 - Jan 2007

  Developed strategic and tactical branding, marketing, public affairs, and public relations activities for non-profit organizations, government agencies, real estate developers and other clients. My most memorable assignment was to step in and lead all crisis communications efforts for a regional government agency as it went through a highly controversial period in 2006, facing a governor's investigation as well as an investigation by the FBI. Developed strategic and tactical branding, marketing, public affairs, and public relations activities for non-profit organizations, government agencies, real estate developers and other clients. My most memorable assignment was to step in and lead all crisis communications efforts for a regional government agency as it went through a highly controversial period in 2006, facing a governor's investigation as well as an investigation by the FBI.



Paradise Advertising & Marketing

• Director of PR Services

  • 2004 - 2006

  Built a PR department, achieved 700% revenue growth within the first year, hired support staff, and successfully managed crisis communications and media relations projects on behalf of companies, government agencies and non-profit organizations. Perhaps my most memorable assignment was to develop and implement all PR activities for the highly controversial Bodies, The Exhibition, which featured plastinated bodies, as it was launched in the U.S. for the first time in 2005. Built a PR department, achieved 700% revenue growth within the first year, hired support staff, and successfully managed crisis communications and media relations projects on behalf of companies, government agencies and non-profit organizations. Perhaps my most memorable assignment was to develop and implement all PR activities for the highly controversial Bodies, The Exhibition, which featured plastinated bodies, as it was launched in the U.S. for the first time in 2005.



Merrill Lynch

• United States
• Financial Services
• 700 & Above Employee

• Financial Advisor

  • Oct 2002 - Oct 2004

  Provided wealth management services to affluent individuals, businesses, and non-profit organizations, and specialized in providing endowment management services to trusts, foundations, and other non-profit entities. Provided wealth management services to affluent individuals, businesses, and non-profit organizations, and specialized in providing endowment management services to trusts, foundations, and other non-profit entities.



St. Petersburg Museum of History

• Executive Director

  • Dec 2000 - Sep 2002

  Responsible for the day-to-day management of the museum operations, staff, programs and fundraising efforts as my new management team and I achieved a 274% membership increase, a 285% rental revenue increase while at the same time cutting operating costs by 15%. Responsible for the day-to-day management of the museum operations, staff, programs and fundraising efforts as my new management team and I achieved a 274% membership increase, a 285% rental revenue increase while at the same time cutting operating costs by 15%.



Florida International Museum

• Marketing & PR Manager

  • Jul 1997 - Dec 2000

  Developed and implemented marketing and PR activities for major international blockbuster exhibitions such as John F. Kennedy: The Exhibition, Empires of Mystery of Peru and Titanic, The Exhibition, which had over 832 000 visitors during a 6.5 month run, the largest in the U.S. that year. Developed and implemented marketing and PR activities for major international blockbuster exhibitions such as John F. Kennedy: The Exhibition, Empires of Mystery of Peru and Titanic, The Exhibition, which had over 832 000 visitors during a 6.5 month run, the largest in the U.S. that year.



Ljungdahls Mailman

• Stockholm, Sweden

• Account Manager

  • 1994 - 1995



RaltonGruppen

• Helsingborg, Sweden

• Account Manager

  • 1992 - 1994