Audra Hicks
Account Director, Sales | Healthcare and Life Sciences at LiveRamp- Claim this Profile
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Bio
Christie Edens
Audra is an example of Account Management at its best. We worked together for a few years, and I always knew I could look to her to provide leadership, inspiration, and smart, strategic thinking, on top of delivering on the basics of keeping the account running at full speed. Audra knows how to motivate teams to do their very best work, from planners to creatives. I value her opinion greatly, and knew her feedback would always help take our work from good to great. Additionally, Audra always had extremely strong relationships with clients, who trusted her to help build their brands, and help them work through even the toughest business problems.
Caitlin Cody
Audra was one of my favorite things about working on the Tylenol team at The Martin Agency. She's a lot of fun to work with, while also being one of the most well-rounded thinkers on any account. Audra draws from her past experiences on the client side to balance sharp creative intuition with more analytical thought processes. This balance in thought and action was a wonderful combination in a role that required her to assess and advocate for the needs of both clients and creatives. I truly miss working with Audra.
Christie Edens
Audra is an example of Account Management at its best. We worked together for a few years, and I always knew I could look to her to provide leadership, inspiration, and smart, strategic thinking, on top of delivering on the basics of keeping the account running at full speed. Audra knows how to motivate teams to do their very best work, from planners to creatives. I value her opinion greatly, and knew her feedback would always help take our work from good to great. Additionally, Audra always had extremely strong relationships with clients, who trusted her to help build their brands, and help them work through even the toughest business problems.
Caitlin Cody
Audra was one of my favorite things about working on the Tylenol team at The Martin Agency. She's a lot of fun to work with, while also being one of the most well-rounded thinkers on any account. Audra draws from her past experiences on the client side to balance sharp creative intuition with more analytical thought processes. This balance in thought and action was a wonderful combination in a role that required her to assess and advocate for the needs of both clients and creatives. I truly miss working with Audra.
Christie Edens
Audra is an example of Account Management at its best. We worked together for a few years, and I always knew I could look to her to provide leadership, inspiration, and smart, strategic thinking, on top of delivering on the basics of keeping the account running at full speed. Audra knows how to motivate teams to do their very best work, from planners to creatives. I value her opinion greatly, and knew her feedback would always help take our work from good to great. Additionally, Audra always had extremely strong relationships with clients, who trusted her to help build their brands, and help them work through even the toughest business problems.
Caitlin Cody
Audra was one of my favorite things about working on the Tylenol team at The Martin Agency. She's a lot of fun to work with, while also being one of the most well-rounded thinkers on any account. Audra draws from her past experiences on the client side to balance sharp creative intuition with more analytical thought processes. This balance in thought and action was a wonderful combination in a role that required her to assess and advocate for the needs of both clients and creatives. I truly miss working with Audra.
Christie Edens
Audra is an example of Account Management at its best. We worked together for a few years, and I always knew I could look to her to provide leadership, inspiration, and smart, strategic thinking, on top of delivering on the basics of keeping the account running at full speed. Audra knows how to motivate teams to do their very best work, from planners to creatives. I value her opinion greatly, and knew her feedback would always help take our work from good to great. Additionally, Audra always had extremely strong relationships with clients, who trusted her to help build their brands, and help them work through even the toughest business problems.
Caitlin Cody
Audra was one of my favorite things about working on the Tylenol team at The Martin Agency. She's a lot of fun to work with, while also being one of the most well-rounded thinkers on any account. Audra draws from her past experiences on the client side to balance sharp creative intuition with more analytical thought processes. This balance in thought and action was a wonderful combination in a role that required her to assess and advocate for the needs of both clients and creatives. I truly miss working with Audra.
Experience
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LiveRamp
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United States
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Advertising Services
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700 & Above Employee
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Account Director, Sales | Healthcare and Life Sciences
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Nov 2021 - Present
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Comscore, Inc.
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United States
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Technology, Information and Internet
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700 & Above Employee
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Vice President, Sales & Client Service
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Apr 2019 - Nov 2021
Create and sell custom measurement solutions for healthcare and technology clients by leveraging data to improve multi-channel marketing decisions. Using qualitative and quantitative research, provide clients with actionable measurement and analysis of their overall marketing impact -- including television, brand websites, display, social, and search. Consistently meets or exceeds annual sales quotas.
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Senior Director, Sales & Client Service
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Sep 2015 - Mar 2019
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Director, Sales & Client Service
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Jun 2012 - Aug 2015
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The Martin Agency
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United States
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Advertising Services
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400 - 500 Employee
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Account Management
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Nov 2008 - May 2012
Led the development of positioning, brand strategy and integrated consumer communications campaigns for Tylenol and Motrin including analysis of quantitative & qualitative research, consumer insights, and category trends. Account lead for creative development and production of shopper marketing campaigns for Walmart seasonal, micro-seasonal and co-op initiatives on the Smart Network. Led teams to develop marketing strategy and brand planning for Walmart categories across the retail… Show more Led the development of positioning, brand strategy and integrated consumer communications campaigns for Tylenol and Motrin including analysis of quantitative & qualitative research, consumer insights, and category trends. Account lead for creative development and production of shopper marketing campaigns for Walmart seasonal, micro-seasonal and co-op initiatives on the Smart Network. Led teams to develop marketing strategy and brand planning for Walmart categories across the retail calendar. Show less Led the development of positioning, brand strategy and integrated consumer communications campaigns for Tylenol and Motrin including analysis of quantitative & qualitative research, consumer insights, and category trends. Account lead for creative development and production of shopper marketing campaigns for Walmart seasonal, micro-seasonal and co-op initiatives on the Smart Network. Led teams to develop marketing strategy and brand planning for Walmart categories across the retail… Show more Led the development of positioning, brand strategy and integrated consumer communications campaigns for Tylenol and Motrin including analysis of quantitative & qualitative research, consumer insights, and category trends. Account lead for creative development and production of shopper marketing campaigns for Walmart seasonal, micro-seasonal and co-op initiatives on the Smart Network. Led teams to develop marketing strategy and brand planning for Walmart categories across the retail calendar. Show less
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Concept Farm
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United States
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Advertising Services
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1 - 100 Employee
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Account Director
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2003 - 2008
Account lead for yearlong branding project for ESPN that included the creation and launch of more than 300 unique campaign deliverables across broadcast, print, digital and OOH. Managed consumer engagement programs, including development of a fan microsite and in-market events, which generated over 600 hours of fan interviews for inclusion in television and interactive campaigns. Led the account team for the creative development and production of Co-Op television advertising for… Show more Account lead for yearlong branding project for ESPN that included the creation and launch of more than 300 unique campaign deliverables across broadcast, print, digital and OOH. Managed consumer engagement programs, including development of a fan microsite and in-market events, which generated over 600 hours of fan interviews for inclusion in television and interactive campaigns. Led the account team for the creative development and production of Co-Op television advertising for strategic broadcast partners to help ESPN deliver year-over-year increases in partner revenue to the network. Directed the development and production of integrated brand campaigns for key ESPN franchises including: College Gameday, PBA Tour, MLB Playoffs, Indianapolis 500, NBA Holiday Doubleheader Accounts included: ESPN, Windstream Communications, Nestle, American Heart Association, American Greetings, Cablevision Show less Account lead for yearlong branding project for ESPN that included the creation and launch of more than 300 unique campaign deliverables across broadcast, print, digital and OOH. Managed consumer engagement programs, including development of a fan microsite and in-market events, which generated over 600 hours of fan interviews for inclusion in television and interactive campaigns. Led the account team for the creative development and production of Co-Op television advertising for… Show more Account lead for yearlong branding project for ESPN that included the creation and launch of more than 300 unique campaign deliverables across broadcast, print, digital and OOH. Managed consumer engagement programs, including development of a fan microsite and in-market events, which generated over 600 hours of fan interviews for inclusion in television and interactive campaigns. Led the account team for the creative development and production of Co-Op television advertising for strategic broadcast partners to help ESPN deliver year-over-year increases in partner revenue to the network. Directed the development and production of integrated brand campaigns for key ESPN franchises including: College Gameday, PBA Tour, MLB Playoffs, Indianapolis 500, NBA Holiday Doubleheader Accounts included: ESPN, Windstream Communications, Nestle, American Heart Association, American Greetings, Cablevision Show less
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Education
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University of Virginia
BA, Communicatons -
The College of William and Mary - The Mason School of Business
MBA, Marketing
Community
