Lisa L. DeRuiter

Demand Generation Specialist at Booster
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Contact Information
us****@****om
(386) 825-5501
Location
Atlanta Metropolitan Area
Languages
  • English Native or bilingual proficiency
  • Spanish Elementary proficiency

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Bio

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Angelica Marino, MSM

I worked with Lisa on a group project for our Introduction to Public Relations class. She was such a joy and really great to work with. I wish I could work with her more. The group was a great experience, and we did very well on the project, receiving a high grade.

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Experience

    • United States
    • Fundraising
    • 300 - 400 Employee
    • Demand Generation Specialist
      • Nov 2022 - Present

      Assist with digital marketing for all Booster services, including campaigns, social media, content strategy, industry partnerships, paid media, web content, SEO and email marketing. Assist with digital marketing for all Booster services, including campaigns, social media, content strategy, industry partnerships, paid media, web content, SEO and email marketing.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Content Developer
      • Aug 2018 - Nov 2022

      Developed yearly communication plan for the Division of Student Affairs, outlining goals and strategies for division communication and conducting year-end data-focused analysis of efforts. Managed social media accounts for Clemson Student Affairs, creating, posting and analyzing content, and serve as support for all departments in the division (more than 40 social media accounts). Managed paid social media advertisement campaigns. Wrote and edited division-level and department-level communications pieces, including newsletters, video scripts, news releases and print pieces. Trained and supervised communications and social media interns. Show less

    • United States
    • Fundraising
    • 300 - 400 Employee
    • Senior Program Leader
      • Jul 2018 - Aug 2018

      Served as the face of the program, emceeing and leading setup and operations at all events during two-week program, including fun runs, team days, pep rallies and meetings. Completed bonus projects designed to create raving fans and boost program results, including creating marketing fliers, social media posts, communication templates and posters. Met with school administrators and parent organization members to complete pre-program workshops.Awards: Spring 2017 and Spring 2018 Integrity Awards; Fall 2017 Results Award, finishing 22% over pledge projections; earned spot in company's prestigious 90% Club, exceeding revenue rebooking goal; and ranked top-10 nationwide for position. Show less

    • Program Leader
      • Jul 2017 - Jun 2018

    • Program Assistant
      • Jan 2017 - Jun 2017

    • United States
    • Higher Education
    • 700 & Above Employee
    • Graduate Student Assistant
      • Jul 2014 - May 2016

      Taught breakout sessions for COMS 101 Speech Communication; assisted master teacher during weekly master session lectures; and graded student speeches, assignments and group presentations. Lectured on verbal and nonverbal communication, informative and persuasive speaking, narrative speaking, interviewing, research, ethics, organization, language choice and interpersonal communication. Planned and directed class activities designed to develop public speaking ability, reinforce lectures, strengthen group work dynamics and improve exam performance. Show less

    • Marketing Intern
      • May 2015 - Jul 2015

      Designed and helped implement onboarding program for new customers. Produced marketing materials to inform customers about online accounts, State Farm's mobile apps, and agency's unique characteristics and team members. Researched and created new clientele databases and organized existing customer data. Designed and helped implement onboarding program for new customers. Produced marketing materials to inform customers about online accounts, State Farm's mobile apps, and agency's unique characteristics and team members. Researched and created new clientele databases and organized existing customer data.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Athletic Communications Intern
      • Jun 2013 - Aug 2013

      Wrote news releases and promoted athletic programs on athletic website and social media channels. Composed and updated athlete and employee biographies and team schedules. Wrote news releases and promoted athletic programs on athletic website and social media channels. Composed and updated athlete and employee biographies and team schedules.

    • United States
    • Museums, Historical Sites, and Zoos
    • 100 - 200 Employee
    • Marketing Intern
      • Jun 2013 - Aug 2013

      Created and maintained social media accounts, edited copy and analyzed zoo's online presence. Facilitated consumer and sponsor relations, assisted performers and helped with crisis management at zoo's weekly Summer Saturday Nights. Created and maintained social media accounts, edited copy and analyzed zoo's online presence. Facilitated consumer and sponsor relations, assisted performers and helped with crisis management at zoo's weekly Summer Saturday Nights.

Education

  • University of Florida
    Bachelor of Science (B.S.), Public Relations
  • Liberty University
    Master of Arts (M.A.), Strategic Communication

Community

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