Michaela Oulehla
👩💻 Head of Digital Marketing at cognito.cz- Claim this Profile
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Czech Native or bilingual proficiency
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English Professional working proficiency
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Slovak Professional working proficiency
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Bio
I worked with Michaela for 2 years when she was a Client Manager at Business Factory. She is a pro when it comes to Social Media, always giving good advice and offering out of the box solutions. I really appreciated that she considered our accounts as her own, making sure that she's giving us the highest level of quality.
Working with Michaela is a pure luck! She is professional, punctual and driven for success of her clients. Whenever there was a FB-related issue happening, I always knew it would be solved quickly and efficiently shortly after I contact my FB magician - Michaela. I also have to admit that on top of Michaela being very dedicated to her work and having tons of business-related knowledge, she is fun to talk to, open-minded and with great sense of humor! It was a pleasure to get an email from her each time. To sum up, Michaela - is a pearl in the digital world ocean and, if I had to rate her input into my projects, I would give 11 out of 10. Thank you, Michaela!
I worked with Michaela for 2 years when she was a Client Manager at Business Factory. She is a pro when it comes to Social Media, always giving good advice and offering out of the box solutions. I really appreciated that she considered our accounts as her own, making sure that she's giving us the highest level of quality.
Working with Michaela is a pure luck! She is professional, punctual and driven for success of her clients. Whenever there was a FB-related issue happening, I always knew it would be solved quickly and efficiently shortly after I contact my FB magician - Michaela. I also have to admit that on top of Michaela being very dedicated to her work and having tons of business-related knowledge, she is fun to talk to, open-minded and with great sense of humor! It was a pleasure to get an email from her each time. To sum up, Michaela - is a pearl in the digital world ocean and, if I had to rate her input into my projects, I would give 11 out of 10. Thank you, Michaela!
I worked with Michaela for 2 years when she was a Client Manager at Business Factory. She is a pro when it comes to Social Media, always giving good advice and offering out of the box solutions. I really appreciated that she considered our accounts as her own, making sure that she's giving us the highest level of quality.
Working with Michaela is a pure luck! She is professional, punctual and driven for success of her clients. Whenever there was a FB-related issue happening, I always knew it would be solved quickly and efficiently shortly after I contact my FB magician - Michaela. I also have to admit that on top of Michaela being very dedicated to her work and having tons of business-related knowledge, she is fun to talk to, open-minded and with great sense of humor! It was a pleasure to get an email from her each time. To sum up, Michaela - is a pearl in the digital world ocean and, if I had to rate her input into my projects, I would give 11 out of 10. Thank you, Michaela!
I worked with Michaela for 2 years when she was a Client Manager at Business Factory. She is a pro when it comes to Social Media, always giving good advice and offering out of the box solutions. I really appreciated that she considered our accounts as her own, making sure that she's giving us the highest level of quality.
Working with Michaela is a pure luck! She is professional, punctual and driven for success of her clients. Whenever there was a FB-related issue happening, I always knew it would be solved quickly and efficiently shortly after I contact my FB magician - Michaela. I also have to admit that on top of Michaela being very dedicated to her work and having tons of business-related knowledge, she is fun to talk to, open-minded and with great sense of humor! It was a pleasure to get an email from her each time. To sum up, Michaela - is a pearl in the digital world ocean and, if I had to rate her input into my projects, I would give 11 out of 10. Thank you, Michaela!
Credentials
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Digitální garáž
GoogleApr, 2017- Nov, 2024 -
Certificate Of Completion
Digisemestr s. r. o.Feb, 2017- Nov, 2024 -
2011 - State Office Correspondence Examination
-Jun, 2011- Nov, 2024
Experience
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cognito.cz
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Czechia
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Technology, Information and Internet
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1 - 100 Employee
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👩💻 Head of Digital Marketing
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Jan 2021 - Present
• jsem marketingový Team Leader• starám se o firemní kulturu (vrchní svačinář a narozeninový manažer)• dávám světu vědět o Cognitu• mám na starosti marketingové a komunikační strategie• specializuji se na Facebook & Instagram Marketing (reklamy i správa)• accountuji důležité klienty Cognita• sdílím své názory v Katovně Médiáře• samozřejmě mám v náplni práce také: analytiku, reportování, základní činnosti s GTM, LinkedIn, e-mailing (Ecomail), tvorbu jednoduché grafiky (Canva, Photoshop), konzultace, vzdělávání,...🥊 KLIENTI, SE KTERÝMI DOBÝVÁME SVĚT ONLINE MARKETINGU:• Vindom degustační enoteca, JB Sport, Kastner Software, Chytrá lékárna, Authentica, město Aš, Kafeservis• jednorázové spolupráce: Malpanela🟡 O COGNITODěláme skvělé webové aplikace, e-shopy, intranety, vyvíjíme vlastní produkty pro e-commerce, zabýváme se datovou vizualizací, pracujeme pro ambiciózní startupy a vedeme digitální transformaci v malých a středních firmách.
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👩💻 Digital Marketing Strategist
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Sep 2020 - Jan 2021
💻WHAT I DO FOR CLIENTS:• communication• audits of clients' accounts • clients' marketing strategies (content + performance)• performance marketing (Facebook and Instagram Ads)• content marketing and copywriting (Facebook, Instagram, LinkedIn)• analytics and reporting• e-mailing (Ecomail)💛 WHAT I DO FOR COGNITO:• content marketing (Facebook, Instagram, LinkedIn)• Facebook and Instagram Ads🥊 OUR CLIENTS:• IDEAL-Trade Servis, Vindom degustační enoteca, JB Sport, Kastner Software• short-term cooperation: Malpanela
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👩💻 Freelance Social Media Marketing Specialist
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Feb 2018 - Present
• I do audits of Facebook Ad Accounts• I provide clients full manage:- strategies- social media management- Facebook and Instagram Ads- copywriting
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Business Factory
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Czechia
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Advertising Services
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1 - 100 Employee
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👥 Client Partner | International Division
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Mar 2020 - Aug 2020
• I take care of the biggest Business Factory's clients• I prepare the long-term strategies together with the clients• I help our PPC specialists to find new opportunities for their clients (Facebook marketing)• I participate in the onboarding of new international clients
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🌍 Senior Facebook Ads Specialist | International Division
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Feb 2019 - Aug 2020
• Our team is focused on worldwide clients• Countries: RU, USA, UK, GE, PL, HR, HU• Assisting to clients: Skycop, EasyMarkets, SD Ventures, Fortuna, europebet, The Fashion Bible
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💻 Facebook Ads Specialist
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May 2017 - Jan 2019
👩💻 What were my responsibilities as FB Ads Specialist:• I managed Facebook and Instagram Ads on daily basis (ROI Hunter platform & Business Manager)• I prepared full-funnel strategies for clients• I communicated with Czech and foreign clients on a daily basis• My strengths were in fields: Real Money Gambling, Dating services• I have also experience with fields: e-commerce, traveling, automotive• I had a chance to target worldwide audiences and manage big budgets• I also did the copywriting🤝 I also participated in Business Factory in:• writing articles for Newsfeed.cz & Newsfeed.org• Newsfeed DAY 2018 & 2019 as member of core team (social media manager and buddy)• speaking at conferences (e.g. Czech PR CAMP 2018) and universities (BUT BRNO)• managing Instagram and Facebook accounts of Business Factory (August 2017 - July 2018)• Instagram consulting💙 Social Media Manager of Business Factory's profiles• I was managing Instagram and Facebook profile of Business Factory (in CZ/EN) in 2017 -2018🔵 About Business Factory• Facebook Marketing Partner• Google Key Premium Partner• 10+ years of experience in online marketing• portfolio: Allegro, Fortuna Group, Tchibo, europebet, Invia, Peugeot, etc.
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Prototyp production, z.s.
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Czechia
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Entertainment
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⚗Social Media-Manager
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Jun 2019 - Aug 2020
About my job for Festival Prototyp 2019:• I was a member of the Marketing team• I was responsible for:- Facebook Ads- Social media content (Instagram and Facebook)- copywriting
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Brno University of Technology
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Czechia
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Higher Education
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700 & Above Employee
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❤ Marketing & PR manager - PLES VUT 2019
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2019 - Feb 2020
About my job for Ples VUT 2019 (Brno University of Technology Ball)• I was a member of the core team - Marketing Leader• I was responsible for:- media plan preparation- content creation (Facebook and Instagram)- customer care- partnerships- IG account @foodloverbrno was the media partner About Brno University of Technology Ball 2019:• the biggest ball in the Czech Republic (2019)• over 4200 people attended the ball, the event took place at BVV Trade Fairs Brno, pavilion P
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❤ Social Media Manager - Ples VUT 2018
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Sep 2018 - Dec 2018
About my job for Ples VUT 2018 (Brno University of Technology Ball):• I was a member of the core team - Marketing and PR• I worked there as social media manager - content marketing, customer care• I also participated in copywriting - social media + websiteAbout Brno University of Technology Ball 2018:• the biggest ball in the Czech republic (2018)• over 3600 people attended the ball, event took place at BVV Trade Fairs Brno, pavilion P• 3rd place in Česká eventová asociace awards, B2E event
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🎓 Lecturer
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2018 - 2018
• 2,5 - 3h workshops for Brno University of Technology students• workshops are focused on basic knowledge of Facebook for Business (FB Ads) and Instagram for Business (branding)• theoretical and practical part
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💳 Accounting Assistant
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Feb 2012 - Dec 2017
• Pohoda programme• accounting basics
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🗺Tourist Guide
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Jun 2015 - Mar 2017
• a guide in Brno city for foreigners• authentic tours in Brno full of local meals and drinks• knowledge of Brno history & the present needed• communication only in English
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Education
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2019 -
Brno University of Technology
doktorské studium, Company Management and Economics -
2015 - 2017
Brno University of Technology
Inženýr (Ing.), Faculty of Business and Management - Corporate Finance and Business -
2016 - 2017
Digisemestr
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2016 - 2016
Technological Educational Institute of Crete
Business School -
2012 - 2015
Brno University of Technology
Bakalář (Bc.), Faculty of Business and Management, Business Economics -
2014 - 2014
Hanzehogeschool Groningen
International Business School, Exchange Student -
2008 - 2012
Business school in Brno
zakončeno státní maturitní zkouškou, Economic Lycée
Community
