Experience

KAMA fashion & function spol. s r.o.

• Czechia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Export Sales Manager

  • Nov 2015 - Present

  leading and managing the global network of distributors and agents leading and managing the global network of distributors and agents



icebreaker, a VF Company

• New Zealand
• Retail Apparel and Fashion
• 200 - 300 Employee

• sales manager

  • Sep 2008 - Sep 2015

  Launched in 1994, Icebreaker was the first company in the world to develop a merino layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 43 countries. - sales team management - GTM – strategical seasonal planning on distribution’s channels, assortments planning, SWOT analysis, market survey, - SAP (Strategic Account planning) - key account management - human resources: training, coaching, setup accountabilities and KPI’s - marketing: implement global marketing programs, merchandising, events and PR. - budget management: define all costs related to the sales department, inputs on the marketing budget, alignment with financials - forecasting: monthly review with the Operation Manager, seasonal buys - pricing: set up prices based on margin expectations, competition survey and economic environment for all 14 countries in Eatern Europe region - design: regular meetings with the design team to give feedbacks on products and future developments



HUDYsport a. s.

• Czechia
• Sporting Goods
• 1 - 100 Employee

• category manager Apparel

  • 2005 - 2009

  HUDYsport a.s. leading Outdoor retail and wholesale company established in 1990, operating in Czech republic, Slovakia & Poland. 50 own stores, over 350 emploees, consolidated turnover of 30mil EUR. Vast experience in both wholesale and retail. Wholesale: responsible for complex solution and services for brands distributed on the markets : The North Face, Arcteryx, Millet, Wild Roses, Montura, Icebreaker) Retail: segment management, inventory management, store management, staff training Strategic projects: - Company org. Structure & centralization - Market Brand Start Up ( Arcteryx, Icebreaker, Blurr) - 1. The North Face store in Eastern Europe Private Label management ( Pointed, Direct Alpine, Rock Empire) sourcing solutions for apparel category. Responsible for complex proces ( brief, design, manufacturing, marketing, sales support)