Experience

Hounder

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Lead

  • May 2022 - Present

  • Plays a key role in strategic research, planning, and execution of marketing campaign across multiple channels - with a focus on search-engine related channels (SEO, PPC)

• Marketing Team Member

  • Mar 2021 - May 2022

  • Led an enterprise SEO implementation for a multi-national corporation which included analysis and optimization of 1000+ pages across 13 industry verticals• Provided website support/on-going SEO consulting for several companies to drive organic traffic increase through strategic content development



Self-employed

• Digital Marketing Consultant

  • 2016 - Present

  • Providing various digital marketing services, including (but not limited to) design, SEO, inbound/content strategy, and social media management • Early 2020: completed a complete re-brand for a new, local real estate agency • Currently/On-going: social media management and email marketing for a small hotel in the Philippines, inbound/content marketing for the mentioned local real estate agency • Upcoming/New: helping a small, local retail business redesign their web assets, including the integration of an e-commerce store Show less



Esri

• United States
• Software Development
• 700 & Above Employee

• Advertising Coordinator

  • May 2015 - Nov 2015

  • Project Management: a liaison between the Creative Lab and program managers, maintained a continuous flow of information to both parties necessary in the production and distribution of marketing deliverables • Team Process: adapted and optimized a system (Kanban) for incoming advertising requests; to keep the team organized and proactive in moving projects through the creative process and levels of approvals • Strategy: produced integrated marketing flowcharts; to understand and optimize assets involved for each level of the purchase funnel • Research & Analysis: conducted competitive analysis on campaigns similar to one of the company’s campaign initiatives Show less



Green Acres Advertising Design

• Project Manager

  • Jul 2014 - May 2015

  One of my tasks was to find and integrate a project management system which would help promote transparency and efficiency of internal processes and budgetary constraints with the team. Day to day, I communicated with clients, creative team, and third-party vendors to coordinate and clarify objectives across all parties involved. In addition, I was involved in creating keyword-optimized articles for multi-channel content marketing and direct marketing assets - both digital and print.

• Marketing Intern

  • Apr 2014 - Jul 2014

  Working with the principal, I was given the responsibility to help in event marketing: involved in the research, planning, and execution of a fundraising event for a 501(c)3 non-profit organization.



H&M

• Sweden
• Retail
• 700 & Above Employee

• Sales Associate

  • 2011 - 2014

  As a sales associate, I understood that I was an extension of the brand on the sales floor. H&M has specific standards and expectations for excellent customer service - including control of merchandise access (for flow and reduction of retail shrinkage), completion of transactions efficiently at the point-of-sale, and apparel merchandising. Opportunities to advance were there, but it required an open schedule that I did not because of classes. As a sales associate, I understood that I was an extension of the brand on the sales floor. H&M has specific standards and expectations for excellent customer service - including control of merchandise access (for flow and reduction of retail shrinkage), completion of transactions efficiently at the point-of-sale, and apparel merchandising. Opportunities to advance were there, but it required an open schedule that I did not because of classes.



define:REAL

• Loma Linda, CA

• Co-Owner

  • 2008 - 2008

  This was a partnership with my brother. We built out the interior, selected/contacted companies who were willing to give us an opportunity, and handled all buying/merchandising/customer service through multiple digital channels and on the sales floor. By the time we made a decision to discontinue operations, define:REAL was selling about 15 brands - as well as artwork from local artists - within the store. This was a partnership with my brother. We built out the interior, selected/contacted companies who were willing to give us an opportunity, and handled all buying/merchandising/customer service through multiple digital channels and on the sales floor. By the time we made a decision to discontinue operations, define:REAL was selling about 15 brands - as well as artwork from local artists - within the store.



Karat® by Lollicup™

• United States
• Food and Beverage Services
• 100 - 200 Employee

• Assistant Manager

  • 2005 - 2006

• Barista

  • 2004 - 2005