Experience

GLOAM

• United Kingdom
• Design Services
• 1 - 100 Employee

• Company Owner / Creative Director / Lead Florist

  • Feb 2017 - Present



Six & Twenty Letters

• Central Scotland

• Freelance Communications Consultant

  • Nov 2016 - Sep 2021

  Freelance communications consultant working across social media, copywriting, PR and content creation. Freelance communications consultant working across social media, copywriting, PR and content creation.



Edrington

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Global Communications Manager for The Macallan

  • Mar 2013 - Nov 2016

  Social Media - Played a pivotal role in re-invigorating The Macallan’s global social channels. Implemented a new social media strategy, delivered double digit growth across the three major platforms Content Creation - Managed the creation of content and collateral for all communication purposes Media Relations - Key point of contact for global press office, managed incoming media inquiries, provided first response issues management, facilitated interviews with key spokespeople, prepared media statements and organised incoming press visits. Also managed the continuous improvement of assets and tools Event Organisation - Worked extensively on the launch events for The Macallan Masters of Photography: Mario Testino edition in Tokyo and London. Managed a large cross functional team from concept to delivery to ensure timescales, deadlines, budgets and expectations were met Partnerships - Worked closely with influencers, VIPs and collaborative partners to ensure the delivery of key brand assets Guidance - Created toolkits and guidelines for in-market use and provided direction around core global projects



The Scottish Parliament

• United Kingdom
• Legislative Offices
• 500 - 600 Employee

• Media Relations Officer

  • Nov 2012 - Mar 2013

  Planning and delivery of communication activities to help promote the work of Parliament. Drafted proposals for committees, developed content for web and social channels and handled media enquiries. Planning and delivery of communication activities to help promote the work of Parliament. Drafted proposals for committees, developed content for web and social channels and handled media enquiries.



MERCIECA

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jun 2006 - Jan 2011

  Responsible for planning, direction and management of the ‘press office’ function for Black & Decker/DeWalt, Birds Eye, Beko, and Yazoo. Managed core account teams, comprising account managers, account executives and press assistants. Copy writing and Q&A development; media liaison and interview hosting; issues management; recruitment and staff mentoring; budgeting and billing; and event management. Responsible for planning, direction and management of the ‘press office’ function for Black & Decker/DeWalt, Birds Eye, Beko, and Yazoo. Managed core account teams, comprising account managers, account executives and press assistants. Copy writing and Q&A development; media liaison and interview hosting; issues management; recruitment and staff mentoring; budgeting and billing; and event management.



Clarion Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • Oct 2005 - Jun 2006

  Worked on a range of leading FMCG brands including Unilever Foods, Veet and Nestle Purina. Key responsibilities included writing press releases, press packs and competition copy; managing and organising press events; reporting and presenting to clients; responding to media enquiries; and negotiating with celebrity agents Worked on a range of leading FMCG brands including Unilever Foods, Veet and Nestle Purina. Key responsibilities included writing press releases, press packs and competition copy; managing and organising press events; reporting and presenting to clients; responding to media enquiries; and negotiating with celebrity agents