Anthony Chatfield
Director of Marketing Strategy at ThomasNet RPM- Claim this Profile
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Bio
Experience
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Thomas
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United States
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Technology, Information and Internet
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200 - 300 Employee
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Director of Marketing Strategy
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2013 - 2015
Greater New York City Area Managed team of content writers and digital marketing strategists who oversaw major accounts in the manufacturing/industrial vertical. Oversaw kickoff of new accounts each month, assigning and following up with account management team. Created process documentation for account strategy, monthly reporting, style guides for content development, and sales handoff procedures. Interviewed, hired, and trained candidates for account management and content creation positions on the team. Developed and… Show more Managed team of content writers and digital marketing strategists who oversaw major accounts in the manufacturing/industrial vertical. Oversaw kickoff of new accounts each month, assigning and following up with account management team. Created process documentation for account strategy, monthly reporting, style guides for content development, and sales handoff procedures. Interviewed, hired, and trained candidates for account management and content creation positions on the team. Developed and guided implementation of digital strategies for lead acquisition in the B2B space based on client-provided KPIs. Show less
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Great Leap Studios LLC
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Advertising Services
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1 - 100 Employee
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Owner / Digital Content Manager
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May 2009 - Dec 2013
Greater New York City Area Oversaw development of content marketing plans, lead generation strategies, and site maps for clients and industry partners. Specialized in copywriting, ghostwriting, editing, proofreading, and providing SEM and SEO assistance through consultation. Managed a team of content writers and dealt directly with clients in 13 countries around the globe.
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Content Developer Consultant
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Sep 2006 - May 2009
Greater Seattle Area Worked one-on-one with executives for 6 and 7 figure businesses around the world creating content for website launches, eBook and white paper branding, and blog management. Wrote thousands of pages on behalf of dozens of brands and companies.
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Education
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Drexel University
Master of Fine Arts - MFA, Creative Writing -
University of Washington
BA, English - Creative Writing