Experience

InsightAsia

• Singapore
• Market Research
• 1 - 100 Employee

• Freelance Researcher

  • Mar 2022 - Present

  Currently a client-based project freelance researcher (retention) under InsightAsia Regional for Indonesia market. My responsibilities are ranging from project management (costing, coordinating with clients and external vendors, managing fieldwork, etc), moderation to developing reports Currently a client-based project freelance researcher (retention) under InsightAsia Regional for Indonesia market. My responsibilities are ranging from project management (costing, coordinating with clients and external vendors, managing fieldwork, etc), moderation to developing reports



Kadence International

• Japan
• Market Research
• 400 - 500 Employee

• Qualitative Research Executive

  • Apr 2021 - Oct 2021

  1. Developing proposals and research plans based on client needs 2. Conducting end-to-end qualitative research from preparation phase (i.e., question guide & recruitment screening), data gathering/ fieldwork (mainly In-depth Interview, Focus Group Discussion and Digital Ethnography) and also data analysis & reporting 3. Handling various projects ranging from product/ concept/ communication evaluation, usage and attitude, consumer segmentation, consumer journey and behavior, brand health tracking, etc across industries Project Involvement: - Concept Evaluation on Plant-based Milk Product: Abbott - Consumer Segmentation in Selecting Online Higher Education Platform: upGrad - Online Community Study: Perception toward Prudential Service Concept: Prudential - Usage and Attitude towards Coffee and Concept Evaluation Study: Sumber Kopi Prima - Shinzu'i Premium Concept and Pack Design Evaluation Study: Bima Karya Prima - Adult Care Concept and Design Pack Evaluation Study: Softex Indonesia - Key Selling Point Evaluation Study: VIVO Indonesia - Social Impact Study: LinkAja Show less



ETNOMARK Consulting

• Brand Researcher & Ethnographer

  • Feb 2019 - Feb 2021

  1. Thoroughly conducting end-to-end market research, brand audit as well as corporate branding and consumer insight collection using qualitative/ ethnography research with various methods such as in-depth interview, observation, Focus Group Discussion (FGD) and secondary data analysis from internet 2. Responsible in report writings 3. Assisting in brand strategy management formulation Project Involvement: • Corporate Rebranding: Brand Audit of PT. Semen Indonesia • Corporate Rebranding: Brand Audit of PT. Perkebunan Nusantara • Consumer Insight and Brand Management for Syariah Insurance: A Project with Otoritas Jasa Keuangan (OJK) • Corporate Rebranding IPB University • Consumer Insight and Corporate Rebranding: PT. Urban Jakarta Propertindo Show less



Panasonic

• Japan
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Research Intern

  • Aug 2016 - Feb 2017

  1. Assisting and supporting the company to run their programs aimed to enhance the employees' well-being 2. Assessing and identifying employees' needs and problems through direct interview and questionnaire 3. Meeting the possible stakeholder 4. Conducting program's activity plan and SOP 5. Implementing the program 6. Writing reports 7. Assisting in other administrative tasks 1. Assisting and supporting the company to run their programs aimed to enhance the employees' well-being 2. Assessing and identifying employees' needs and problems through direct interview and questionnaire 3. Meeting the possible stakeholder 4. Conducting program's activity plan and SOP 5. Implementing the program 6. Writing reports 7. Assisting in other administrative tasks



Sekolah Karakter

• West Java Province, Indonesia

• Research Intern

  • Feb 2016 - May 2016

  1. Assessing and identifying the school's needs and problems using interview, focus group discussion and observation methods 2. Conducting program recommendation as problem-solving method 1. Assessing and identifying the school's needs and problems using interview, focus group discussion and observation methods 2. Conducting program recommendation as problem-solving method