Experience

Blended Strategy Group

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Vice President

  • Oct 2023 - Present

• Vice President Public Relations

  • Jul 2021 - Oct 2023

  Client experience includes Dermalogica, Rael, OLLY, NuFACE, Jaanuu, ALASTIN Skincare, CLIO Snacks, MOB Beauty, Jaclyn Cosmetics, CALIROSA Tequila, MAM Baby, HOMER Learning, HFC and The Little Market.

• Senior Director Public Relations

  • Jul 2019 - Aug 2021



MML PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Director

  • Mar 2019 - Jul 2019

  Brand experience includes: Mary Kay, Elizabeth Arden, Sunday Riley, Kitsch, Bespoke Surgical, Peepers Readers, Cellairis, Seedling, Mr. Bones Pumpkin Patch, Hush & Hush, Collective Laboratories and more.

• Senior Account Supervisor

  • Dec 2018 - Feb 2019

• Account Supervisor

  • Jul 2017 - Dec 2018

• Account Manager

  • Jul 2016 - Jul 2017



Mkt. Communications

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • May 2014 - May 2016

  Responsible for running and growing a number of consumer and corporate accounts. This included delivering highly proactive, reactive and responsive account management service to deliver meaningful results to clients, through a strategic mixture of media relations, content marketing, social media and influencer engagement. I also worked closely with the senior account team on strategy and planning for both existing clients and new business opportunities. Accounts: TAG Heuer, TOMS, New Balance, neoSKiN Clinics, Harbour Town Shopping Center, Pental, Nuttelex, OfficeMax, Playtex, Interactive, Who’s Your?, BPM, Tilley Soaps, SPT Football, Grace Papers among others. Key skills and responsibilities: • Drafting media materials including media releases, pitches, bylines, case studies, advertorials, media and interview briefing notes, backgrounders, boilerplates, media lists, fact sheets, key messages documents • Content development on behalf of Mkt. and clients including website copy, corporate communications, marketing collateral, blog posts and eDM copy • Social media community management and content development • Key point of contact with clients providing counsel and regular status updates including frequent WIP meetings • Liaising with consumer, trade and business press to drive targeted, strategic coverage • Manage and implement influencer and celebrity engagement programs • Coordinate and facilitate photo opportunities, live TV filming, and media interviews and press tours • Management and training of junior team members, including recruiting for Mkt.’s intern program • Coordinate and manage events, including blogger events, media launch events, consumer events and store or new product launches • Provide evaluation and regular reporting for clients against set KPIs and media results • Developing cost estimates and managing budget trackers • New business development, including presenting alongside senior team Show less



Westfield

• Real Estate
• 700 & Above Employee

• Marketing Executive

  • Apr 2013 - Apr 2014

  Held position of Marketing Executive at Westfield Plenty Valley, responsible for a diverse range of marketing activities across multiple categories, including retail and digital marketing and activations. Main responsibilities included digital and social media marketing strategy and execution, PR planning and briefing, event planning and management of over 100 events across multiple consumer categories, and managing retailer, customer & community relations. Other key tasks included backend website management and web content creation including consumer-facing articles and eDM content, as well as digital strategy reporting against key KPIs. Alongside my direct report, I assisted in development and implementation of full-year marketing plan across core categories of seasonal fashion, fresh food, Christmas and school holiday program, as well as being responsible in aspects of budget management and P&L forecasting. • Awarded the Westfield Alpha Crucis Award for Best Channel Initiative Q3 Show less



Belle Weddings and Events

• Brighton, VIC

• Events Assistant

  • Sep 2012 - Jan 2014

  Assisting Director of Belle Weddings, Michelle Panton, on a casual basis with event management including industry expos and private wedding events. Assisting Director of Belle Weddings, Michelle Panton, on a casual basis with event management including industry expos and private wedding events.



Peach Digital Pty Ltd

• Melbourne, Australia

• Staff Writer & Public Relations Coordinator

  • Aug 2012 - Apr 2013

  Staff writer for online women's online magazine The Peach, producing 4-6 online articles per month on a variety of first person perspective articles. With a secondary role of PR and marketing consultant, I had an integral role creating the PR and social media strategy leading up to the website's launch date. Successfully built audience and social media following before their closure in 2013. Staff writer for online women's online magazine The Peach, producing 4-6 online articles per month on a variety of first person perspective articles. With a secondary role of PR and marketing consultant, I had an integral role creating the PR and social media strategy leading up to the website's launch date. Successfully built audience and social media following before their closure in 2013.



Zimmermann

• Australia
• Retail
• 700 & Above Employee

• Retail Assistant

  • Mar 2012 - Apr 2013

  - Providing excellent customer service for Australian fashion label, Zimmermann - Consistently exceed personal sales targets, on average 20% - Stock management, styling and visual merchandising responsibilites - Providing excellent customer service for Australian fashion label, Zimmermann - Consistently exceed personal sales targets, on average 20% - Stock management, styling and visual merchandising responsibilites



Onya Magazine

• Writing and Editing

• Beauty Editor

  • Jul 2010 - Mar 2013

  - As Editor of the Beauty department, coordinate, edit and contribute online content including product and salon reviews, interviews and personal reflection - Management of social media channels and competitions - Creation of media kits and press releases - Attend beauty functions on behalf of Onya Magazine - As Editor of the Beauty department, coordinate, edit and contribute online content including product and salon reviews, interviews and personal reflection - Management of social media channels and competitions - Creation of media kits and press releases - Attend beauty functions on behalf of Onya Magazine



Tiffany & Co.

• United States
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Sales Professional

  • Nov 2010 - Mar 2012

  - Promoted to full times sales professional after intake as a Christmas casual at Chadstone retail store - Provided excellent luxury customer service with a full understanding of client expectations - Exceeded sales targets and had a loyal customer base - Luxury brand representation through excellent presentation and brand/product knowledge - Promoted to full times sales professional after intake as a Christmas casual at Chadstone retail store - Provided excellent luxury customer service with a full understanding of client expectations - Exceeded sales targets and had a loyal customer base - Luxury brand representation through excellent presentation and brand/product knowledge



Simone Agency

• Fitzroy, Melbourne, Australia

• PR Coordinator

  • Jan 2009 - Feb 2012

  - Creating and maintaining current media contact list database while growing editorial relationships with both online and print journalists - Writing press releases and organising media kits for print and online fashion publishers - Social media strategy creation and management for multiple clients across all major channels - Back-end website maintenance, copywriting for website and e-newsletter and email database management - Creating and maintaining current media contact list database while growing editorial relationships with both online and print journalists - Writing press releases and organising media kits for print and online fashion publishers - Social media strategy creation and management for multiple clients across all major channels - Back-end website maintenance, copywriting for website and e-newsletter and email database management



Square Circle Triangle

• Australia
• Advertising Services
• 1 - 100 Employee

• PA/Communications Assistant

  • Jan 2009 - Jul 2010

  - Junior communications and PR tasks, press releases and editorial pitching - Content creation for blog posts, bylines, client websites and e-newsletters - Social media strategy development, implementation and community management - Digital marketing and direct marketing coordination - Junior communications and PR tasks, press releases and editorial pitching - Content creation for blog posts, bylines, client websites and e-newsletters - Social media strategy development, implementation and community management - Digital marketing and direct marketing coordination



Various media outlets

• Journalism Editorial Work Experience

  • Apr 2009 - Jun 2010

  Completed several work experience weeks at ACP Magazines and Independent Digital Media Company. I worked on Cosmopolitan, OK! Magazine, Take5, NW and PRIMPED.com.au Completed several work experience weeks at ACP Magazines and Independent Digital Media Company. I worked on Cosmopolitan, OK! Magazine, Take5, NW and PRIMPED.com.au