Local Editor, Branded Content Studio

• Jan 2023 - Present

Oversee all ads published on the local level through Axios' Smart Brevity Studio, the branded content team, and assist with pre-sale strategy.

Associate Director of Content Strategy

• Apr 2021 - Jan 2023

I’m part of the Smart Brevity Studio team, Axios’ in-house branded content agency. As the Charlotte lead, I: • Lead ideation, production and publication of sponsored content for 30+ clients. • Create customized, engaging content for web (1.3 million pageviews/month), newsletter (100,000+ subscribers), and social platforms (260,000+ followers) that integrates clients' messaging. • Innovate on existing offerings to stay ahead of digital trends. • Coordinate with Client Success and… Show more I’m part of the Smart Brevity Studio team, Axios’ in-house branded content agency. As the Charlotte lead, I: • Lead ideation, production and publication of sponsored content for 30+ clients. • Create customized, engaging content for web (1.3 million pageviews/month), newsletter (100,000+ subscribers), and social platforms (260,000+ followers) that integrates clients' messaging. • Innovate on existing offerings to stay ahead of digital trends. • Coordinate with Client Success and Sales teams to ensure reader-first content that clients love.

Freelance Writer, NextAdvisor

• Aug 2019 - May 2021

• Pitch and produce web stories for Reviews.com and NextAdvisor spanning a variety of verticals with a focus on deals and personal finance. • Conduct interviews with sources and collaborate with editors to create final product. • Pitch and produce web stories for Reviews.com and NextAdvisor spanning a variety of verticals with a focus on deals and personal finance. • Conduct interviews with sources and collaborate with editors to create final product.

Client Success Associate

• Dec 2020 - Apr 2021

Creative Strategist

• Mar 2020 - Dec 2020

Generate revenue via innovative and well-done sponsored content and project management Manage marketplace operations for the Job Board and Event Board to maximize profits and ensure they are valuable resources for the Charlotte Agenda audience Plan and execute sales campaigns through email, social, and other platforms to increase awareness of and drive revenue for the Event and Job boards Other responsibilities include producing branded content on the web, social media, newsletter… Show more Generate revenue via innovative and well-done sponsored content and project management Manage marketplace operations for the Job Board and Event Board to maximize profits and ensure they are valuable resources for the Charlotte Agenda audience Plan and execute sales campaigns through email, social, and other platforms to increase awareness of and drive revenue for the Event and Job boards Other responsibilities include producing branded content on the web, social media, newsletter and more; client management; project management; data reporting; and sales

Senior Contributor

• Jul 2017 - Mar 2020

I work as an independent contractor for the Charlotte Agenda by writing articles produced for and with partners, and I assist with the company's event advertising.

Business Development Intern

• Jun 2017 - Jul 2017

As the Business Development Intern, I worked with the Chief Operating Office and the Digital Strategist on the company's partnerships with top Charlotte companies. I researched and created revenue-creating postings for events, job openings, and properties for sale in the greater Charlotte area, as well as published original articles.

Writer Intern

• Jun 2019 - Aug 2019

Wrote content for Reviews.com spanning a variety of verticals with a focus on subscriptions and deals. Wrote content for Reviews.com spanning a variety of verticals with a focus on subscriptions and deals.

Writer Intern

• Jun 2019 - Aug 2019

Wrote content for Reviews.com spanning a variety of verticals with a focus on subscriptions and deals. Wrote content for Reviews.com spanning a variety of verticals with a focus on subscriptions and deals.

Scott MacDonald Writing Intern

• Mar 2017 - Oct 2017

I researched and wrote chapters for Scott Macdonald's upcoming book about the financial aspects of modern college education in the United States. I conducted financial research and interviewed relevant and notable Davidson College staff, alumni, and students to write compelling and factual pieces on the impact of financial aid at the school. I researched and wrote chapters for Scott Macdonald's upcoming book about the financial aspects of modern college education in the United States. I conducted financial research and interviewed relevant and notable Davidson College staff, alumni, and students to write compelling and factual pieces on the impact of financial aid at the school.