Experience

SW-MOTECH USA

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Jun 2020 - Present



Freelance

• Portland, Oregon, United States

• Freelance

  • Jun 2020 - Present

  Marketing strategy, project management, copywriting and social media services. Marketing strategy, project management, copywriting and social media services.



Motorcyclist Magazine

• Los Angeles

• Digital Editor

  • Nov 2012 - May 2013

  Managed and led the day-to-day activities of the magazine's website and digital presence. This included story conception, making assignments, managing contributors, photo selection, copy-editing, photo post-production, maintaining a separate digital budget and managing social media activity. Contributed to print product with issue planning, layout, copy-editing, product testing, photo modeling and writing feature articles. Developed strategies to highlight print content in digital channels, directed art production and content editing to tailor stories to specific audiences, channels or to increase search engine placements. Mentored and trained fellow editors on social media, digital trends, mobile device technology and search engine optimization techniques. Advised Editor-in-Chief on overall digital strategy. Show less



Cycle World magazine

• Think Tanks
• 1 - 100 Employee

• Digital Editor

  • Dec 2011 - Nov 2012

  Heading up the digital efforts for the magazine’s editorial department, successfully migrated the website to a new platform, expanded syndication, substantially improved search engine placements, streamlined internal content workflow and doubled traffic to the website in only 9 months. Established a brand identity for the magazine and architected a social media strategy that allowed the brand to organically outpace the growth of its primary competitor despite their advertising efforts. Responsibilities included content and issue planning, product testing, writing stories, photo modeling, managing external contributors, video production and budget planning. Show less



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Digital Marketing Manager

  • Jul 2004 - Sep 2009

  Conceived and drove the implementation of a comprehensive digital marketing strategy across all Red Bull Motorsports properties such as MotoGP, Freestyle Motocross, Baja 1000, F1, NASCAR, Supermoto, XDL Stunt, Drifting, X-Fighters, Athlete Support, AMA Superbike, ESPN New Year's Eve, and Red Bull Air Race. Served in roles including Marketing Strategist, Creative Director, Social Media Manager, Video Producer, Online PR Director as well as internal Digital Marketing Evangelist. Stewarded a significant marketing and advertising budget while concurrently managing as many as 12 large marketing projects at any given time. Directed the efforts of as many as 5 full-time external project managers as well as a dozen other smaller vendors. Orchestrated the conceptualization and development of websites, live TV show interactivity, live webcasts, video production and integrated campaigns across social media, email and online advertising campaigns to support various global initiatives. Directed internal platform editorial and external platform editorial outreach on digital channels. Produced on-site event interactivity for consumers on mobile platforms as well as in-person interactive experiences such as simulators or unique photo opportunity activations. Representative Accomplishments: * Played a key role in the planning of every marketing event while serving as pivotal member of the organization’s overall marketing team. * Participated in the development of each property’s brand identity, marketing and communication plan, integrating digital opportunities throughout. * Delivered logistical interactive leadership for more than 50 events. * Served as Creator and Executive Producer of MotoGP’s After the Flag show. * Created and managed an online strategy and presence for Travis Pastrana. Cultivated Travis' Facebook fan page from 90K fans to .5 million in less than one year. * Created and managed an online strategy and presence for James Stewart. Show less



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Systems Integration Analyst

  • Mar 2002 - Oct 2003

  Serving as senior-level systems analyst, broke down complex and challenging IT integration problems arising from company mergers. * Presented recommendations for solutions to upper management, gained buy-in from all stakeholders, then led several multi-million dollar RFP processes. Conducted proof of concept testing prior to vendor selection and contract execution. Integrated service level agreements that incorporated performance-based financial incentives determined by concrete time and/or quality metrics. * Developed custom integration software for selected software packages. Managed the full life-cycle of development for each implementation. Developed plans for and conducted functional and load testing. Also documented requirements, implementation plans, regression plans, implementation training and provided post-implementation support. * Championed the implementation of agile development methodology within our team. * Led a cross-functional team to develop a real-time address correction system to outgoing print and fulfillment systems that saved Pacificare Health Systems (UnitedHealthcare) over one million dollars in postage costs annually. * Received formal PMP training. * Provided 2nd and 3rd level on-call support for hardware and software systems, developed expert troubleshooting skills over the course of 10 years. * Responsible for continuous improvement for data center batch processing operations. Used scripting tools such as DCL (VMS), Perl, bash and Korn to increase productivity, reduce errors and enable logging for troubleshooting and reporting purposes. * Fluent in various IT disciplines such as database and network engineering and excel at communicating complex technical concepts in layman’s terms in documentation and presentations. Show less



Medical Device and Health Industry

• Medical Equipment Manufacturing
• 1 - 100 Employee

• Systems Analyst

  • Jul 1993 - Mar 2002

  See IBM description above, department was outsourced to IBM and served in identical capacity for total tenure of 10 years. See IBM description above, department was outsourced to IBM and served in identical capacity for total tenure of 10 years.