Sarah Estapa

Latinx Copywriter at Freelance, Self Employed
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, Texas, United States, US
Languages
  • English -
  • Spanish -

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Ana L. Ruedaquintero

During my four-year professional interactions with Sarah, I can't describe her work ethic other than EXCELLENT. We shared the same client, and our client-agency relationship always was great, professional, and very positive. While we didn't work under the same company, I felt like we were. I could always reach her with any questions, and she never delayed answers or projects. Sarah always put her best foot forward in every project we worked together. She always provided timely research, content with the right brand tone of voice aiming to reach users in the LATAM and Caribbean region in English and Spanish. Beyond her content creation and bilingual abilities, Sarah worked very well in teams and knew how to cater very well to the client's needs. I genuinely hope we can cross our paths in the foreseeable future because it was a delight to work with her.

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Experience

    • United Kingdom
    • Software Development
    • 400 - 500 Employee
    • Latinx Copywriter
      • Aug 2020 - Present

      • I craft words con raíces by writing custom branded content for Latinx audiences across the world. • I offer bilingual (English / Spanish) & bi-cultural consulting, copy writing & translating services. • I create customized content for any platform. ¡Sabor included! • I craft words con raíces by writing custom branded content for Latinx audiences across the world. • I offer bilingual (English / Spanish) & bi-cultural consulting, copy writing & translating services. • I create customized content for any platform. ¡Sabor included!

    • Social Media Moderator
      • Nov 2014 - Dec 2021

      • Performed social listening for Fortune 500 companies with 100K+ bilingual (English and Spanish) audiences. • Monitored social media accounts for suspicious behavior, customer service requests & opportunities for positive brand engagement. • Performed social listening for Fortune 500 companies with 100K+ bilingual (English and Spanish) audiences. • Monitored social media accounts for suspicious behavior, customer service requests & opportunities for positive brand engagement.

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Account Supervisor
      • Mar 2016 - Aug 2020

      • Led and managed immense International organic social media campaign and account relations spanning across 32 countries and 116 social media accounts • Crafted original copy and imagery in English and Spanish for social media campaigns, webinars, reports, client outreach and internal documents • Managed annual social media budgets, accounts, and client relations for year-long social media campaigns for medium-sized private businesses to international Fortune 500 companies • Managed budgets and established target audience profiles for paid social media campaigns on Facebook and Instagram • Increased social media participation for client franchisee program in Latin America and the Caribbean to 94% within first year • Managed internal budgets and services with third-party vendors • Served as a liaison for client partners and led international webinars in both English and Spanish for client partners across the Latin America and Caribbean region Show less

    • Telecommunications
    • 1 - 100 Employee
    • Contract Marketing/PR Specialist
      • Sep 2014 - Apr 2015

      • Designed the marcom strategy and content for national press releases, case studies, website blog, and infographics • Directed editorial opportunities and guided relationships with news media • Designed the marcom strategy and content for national press releases, case studies, website blog, and infographics • Directed editorial opportunities and guided relationships with news media

    • United States
    • Software Development
    • 1 - 100 Employee
    • Pharmacy Membership Director / RxWiki Brand Manager
      • Jan 2013 - Nov 2013

      • Wrote, edited, and managed executive content and communication strategy for RxWiki corporate documents, press releases, website content and marketing materials • Supervised medication style guide and editorial projects for medication pages on RxWiki.com • Oversaw 5 teams to effectively launch RxWiki Digital Pharmacist program within 90 days • Contributed to 40% growth of Digital Pharmacist Network within 3 months • Prepared and submitted applications for investor opportunities • Wrote, edited, and managed executive content and communication strategy for RxWiki corporate documents, press releases, website content and marketing materials • Supervised medication style guide and editorial projects for medication pages on RxWiki.com • Oversaw 5 teams to effectively launch RxWiki Digital Pharmacist program within 90 days • Contributed to 40% growth of Digital Pharmacist Network within 3 months • Prepared and submitted applications for investor opportunities

    • United States
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Marketing Associate
      • May 2012 - Dec 2012

      • Wrote, edited, and maintained executive-level reports, website copy and miscellaneous content across brands (RxWiki, dailyRx, 1-800-Therapist, 1-800-Oncologist) • Revised content for dailyRx health news articles to meet in-house writing style • Prepared and submitted applications for investor opportunities • Wrote, edited, and maintained executive-level reports, website copy and miscellaneous content across brands (RxWiki, dailyRx, 1-800-Therapist, 1-800-Oncologist) • Revised content for dailyRx health news articles to meet in-house writing style • Prepared and submitted applications for investor opportunities

    • United States
    • Medical Practices
    • 1 - 100 Employee
    • Marketing Director
      • Mar 2009 - May 2012

      • Managed a team of marketers and graphic designers • Monitored Google Adwords and Microsoft AdCenter PPC Online Advertising • Negotiated, managed and wrote content (English/Spanish) for all radio, television, and print advertising • Executed online content marketing strategy across multiple social networks (Facebook/Twitter/Pinterest/YouTube) • Wrote and modified bilingual (English/Spanish) cosmetic surgical descriptions for website • Translated new medical procedures to newsworthy press releases • Organized office events & grand opening ceremony • Managed SEO & Reputation Repair campaigns • Shot and edited medical content videos and patient before/after photos for viral marketing Show less

  • Pip Start
    • Austin, Texas, United States
    • Markting Intern
      • Sep 2008 - Dec 2008

      • Created bilingual (English & Spanish) content Pip Start Newsletter, Annual Report, event advertisements, organizational documents and website • Worked with local community groups in East Austin to promote Pip Start’s non-profit educational programs • Took photography for marketing and collected testimonial for print communication • Created bilingual (English & Spanish) content Pip Start Newsletter, Annual Report, event advertisements, organizational documents and website • Worked with local community groups in East Austin to promote Pip Start’s non-profit educational programs • Took photography for marketing and collected testimonial for print communication

    • United States
    • Higher Education
    • 700 & Above Employee
    • Communications Intern
      • May 2008 - Aug 2008

      • Wrote, edited and updated the English content for the Longhorns en Córdoba Newsletter, program website, student handbook • Proposed new layouts to improve different program communication pieces. • Developed a project proposal and layout for a new piece of communication intended to keep in touch with Program alumni. • Took marketing photography of program activities and captured student testimonial for future media pieces • Performed other administrative tasks to support daily Office's activities Show less

    • United States
    • Artists and Writers
    • Student Assistant
      • Sep 2006 - May 2008

      • Organized and managed Expressive Arts Jam, an arts summer camp for children with disabilities • Wrote and distributed press releases • Assisted with the coordination of various fundraisers • Assisted the Executive Director in making resources accessible online for people with disabilities • Organized and managed Expressive Arts Jam, an arts summer camp for children with disabilities • Wrote and distributed press releases • Assisted with the coordination of various fundraisers • Assisted the Executive Director in making resources accessible online for people with disabilities

Education

  • The University of Texas at Austin
    B.S.

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