Senior Marketing Strategist and Product Manager

• Apr 2020 - Present

Development of institutional communication for MZF4 (Mazzaferro Group) and 4 business units:• Medical (medicine and veterinary)• ColorCharts (beauty and cosmetics)• Hyper (musical strings)• Household (housecare utilities)

Product Specialist & Artist Relations

• Apr 2019 - Mar 2020

Business Manager

• Aug 2018 - Mar 2019

Planning, research, testing, deployment and launch of startup brand Hyper.PRO Strings for MZF4 (Mazzaferro Monofilamentos Técnicos) in nylon strings market for classical guitar.

Multimedia Designer

• Jan 2000 - Present

Content production for online and offline media• copywriting• advertising• digital marketing• social media• sound and video edition Content production for online and offline media• copywriting• advertising• digital marketing• social media• sound and video edition

Senior Web Designer

• Feb 2006 - Mar 2015

• Elaboration of advertising and relationship pieces for online campaigns of sites AssineAbril, AbrilSAC, Clube do Assinante Abril and ExperimenteAbril (banners, e-mail marketing, pages and hotsites).• Responsible for the traffic of the jobs of the team of webdesigners and agencies to the marketing analysts of the area of Signatures in the Internet channel.

Web Designer

• Apr 2001 - Jan 2006

• Development of the design for the prototype of the AssineAbril.com and later of the implantation of the website in 2001.• Elaboration of advertising and relationship pieces for online dissemination of the sites AssineAbril, AbrilSAC, Clube do Assinante Abril and ExperimenteAbril (banners, e-mail marketing, pages and hotsites).

Junior Web Designer

• Oct 1999 - Apr 2001

Layout and front-end of websites in partnership with IBM, for:• Editora Abril (publishing)• Arruda Alvim (lawyers)• PTI Falk (mechanics industry) Layout and front-end of websites in partnership with IBM, for:• Editora Abril (publishing)• Arruda Alvim (lawyers)• PTI Falk (mechanics industry)

owner

• 1997 - 2000

Working solo alone for the first time, being the unique responsible for each step, from clients prospecting to delivery of jobs, going through all the fulfillment and service, was one of the experiences that made me grow professionally. Working solo alone for the first time, being the unique responsible for each step, from clients prospecting to delivery of jobs, going through all the fulfillment and service, was one of the experiences that made me grow professionally.

Communication and Marketing Analyst

• Aug 1998 - May 1999

• Development of company's website and visual programming of offline stuff.• Contacts with prospects and current clients, both from Brazil and abroad. • Development of company's website and visual programming of offline stuff.• Contacts with prospects and current clients, both from Brazil and abroad.

Marketing Projects Consultant

• Sep 1996 - Feb 1998

• Consulting and advising on marketing and communication projects for SoHo market.• Copywriting and advertising, webwriting, design and webdesign, attending computer products market, engineering, art and events. • Consulting and advising on marketing and communication projects for SoHo market.• Copywriting and advertising, webwriting, design and webdesign, attending computer products market, engineering, art and events.

Market Research Project Manager

• Jul 1995 - Sep 1996

Market Research Project Manager in IT and electronics industries, with clients such as IBM, HP, Philips, Itautec, AT & T (computer equipment in SoHo market) and Esca / Schahin Cury (equipment for satellite tracking) in São Paulo and Minas Gerais states.

Marketing Analyst

• Mar 1995 - Jun 1995

Marketing Analyst in market research projects for IT and electronics industries.

Copywriter

• Jul 1994 - Dec 1994

Internship as copywriter in promotional actions for Valetur (Pousada do Rio Quente), Videocompo (Pet Fax) and Viternat. Internship as copywriter in promotional actions for Valetur (Pousada do Rio Quente), Videocompo (Pet Fax) and Viternat.

Copywriter

• Jan 1993 - Jun 1994

• Internship in advertising writing at the 1st Creation Group of Empresa Júnior (1st semester 1993).• Coordination of the 2nd and 3rd Group (2nd semester 1993 to 1st semester 1994), with 5 pairs of advertising creation, formed by ESPM students. • Internship in advertising writing at the 1st Creation Group of Empresa Júnior (1st semester 1993).• Coordination of the 2nd and 3rd Group (2nd semester 1993 to 1st semester 1994), with 5 pairs of advertising creation, formed by ESPM students.

Graphic Production Intern

• Dec 1991 - Mar 1992

Internship in graphic production for clients such as General Motors, Nestlé and Anakol. Attention of the graphs Burti, Nanograf, Repro and Superdisplay, among others. Graphic editing on Apple Macintosh. Internship in graphic production for clients such as General Motors, Nestlé and Anakol. Attention of the graphs Burti, Nanograf, Repro and Superdisplay, among others. Graphic editing on Apple Macintosh.

DP Students Monitoring

• Oct 1991 - Oct 1991

First professional contact with computer science area and also the first opportunity to work with people (college students). First professional contact with computer science area and also the first opportunity to work with people (college students).