Head of Growth • Partner

• Jun 2019 - Present

From Crypto Valley to the world. 🇨🇭 The All-in-One Account to anyone Sync Crypto Strategies. Friendly to use, buy, manage and store your crypto. We believe that Crypto was born to change people's relationship with their finances. Make your crypto work for you. From Crypto Valley to the world. 🇨🇭 The All-in-One Account to anyone Sync Crypto Strategies. Friendly to use, buy, manage and store your crypto. We believe that Crypto was born to change people's relationship with their finances. Make your crypto work for you.

Growth Marketing

• May 2019 - Jun 2019

Marketing Automation | Growth & Performance |

• Oct 2018 - May 2019

Inside the business unit +Campus, startup invested by Kinea Investimentos (Itáu - the largest brazilian bank), my responsibility is to automate all the e-mail marketing and SMS (text message) campaigns during all our customer lifecycle and, in addition to that, i was also in charge of enhancing the conversion rates throughout all the sales funnel: from a subscriber to a paid customer. In order to understand what we should prioritize in terms of effectiveness, we have been using the AARRR metrics system and the growth hacking workflow, picking the OMTM (one metrics that matters) and driving experiments to improve it. • More than 500 e-mail and text message drip campaigns created in the first intake. Tools: Hubspot, Mautic, Zapier, Convertflow, Twillio, GTM, G. Analytics. Show less

Business Intelligence

• Jul 2018 - Sep 2018

Working exclusively for Vale (the largest producer iron ore and nickel in the world), my job is to create reports for all the intranet usage and work with all their international websites.• Automation and dashboard with Data Studio• Dig in the data and suggest optimizations throughout all platforms in order to enhance the usability

Business Intelligence

• Apr 2018 - Jul 2018

Report do site global, regionais e intranet da Vale (antiga Vale do Rio Doce). • Criação e automação de dashboards via Google Data Studio.• Apontar as principais oscilações na base de dados, entendê-las (causas e consequências) e sugerir otimizações.

Head of performance (contractor)

• Feb 2018 - Apr 2018

Responsible for all the project's scope in terms of marketing. • Definition of the best acquisition strategies and channels: media (adwords, facebook ads), seo and inbound. • Help the UX team to create high convertion landing pages: UVP and USP preposition, copy, and content above and below the fold. • Help Facebook Ads team to optimize the segmentations and A/B testings • Create all the automation process • Reports creation: Analytics and Data Studio Responsible for all the project's scope in terms of marketing. • Definition of the best acquisition strategies and channels: media (adwords, facebook ads), seo and inbound. • Help the UX team to create high convertion landing pages: UVP and USP preposition, copy, and content above and below the fold. • Help Facebook Ads team to optimize the segmentations and A/B testings • Create all the automation process • Reports creation: Analytics and Data Studio

Co-Founder - CMO

• Jan 2017 - Jan 2018

Pinmyspot is an Augmented Reality app. It works like Pokémon GO, but instead of hunting for pokémons you will be earning discounts. We were one of the chosen startups to participate in the Startup House pre-acceleration program in Silicon Valley. We are also getting suported by FB Start (Facebook) and we are being funded by one of the largest brazilian invesment funds Pinmyspot is an Augmented Reality app. It works like Pokémon GO, but instead of hunting for pokémons you will be earning discounts. We were one of the chosen startups to participate in the Startup House pre-acceleration program in Silicon Valley. We are also getting suported by FB Start (Facebook) and we are being funded by one of the largest brazilian invesment funds

Analista de Marketing Digital

• Jun 2016 - May 2017

Grupo A is one of the largest educational groups in South America, and, is the exclusive Blackboard partner in Brazil. Blackboard is the world leader in Learn Management System, 80% of the best institutions in the world use Blackboard solutions. • In Brazil, working exclusively with the Blackboard team, my job was increase the number of leads generated by digital sources: PPC, SEO Inbound, EMM, Automation and CRO. • Optimaze the conversion rate of each step of the sales funnel, measuring and reporting it to the managers • Create automations with Oracle solutions (Eloqua). • Web Analytics: Google Analytics, Heap, Hotjar and GTM. Results: In comparison with Q1 2016 with Q1 2017, we had an increasement of 5x in the number of MQL generated to the corporate market. • Increase in 120% the number of leads generated by Google Adwords, without any increase of budget. Show less

Growth Hacker

• Nov 2016 - Mar 2017

Nerd Spell is a tinder for geeks. In the product development process, we used the Hooked Model to create a habit-forming product. In order to do that, we created different functionalities using external e internal triggers based on the Hooked Canvas: action, variable reward and investment. The app reached more than 150k downloads without a single dolar. Nerd Spell is a tinder for geeks. In the product development process, we used the Hooked Model to create a habit-forming product. In order to do that, we created different functionalities using external e internal triggers based on the Hooked Canvas: action, variable reward and investment. The app reached more than 150k downloads without a single dolar.

Analista de Marketing Digital

• Oct 2015 - Jun 2016

I was responsible for managing the PPC accoutns of the agency. Worked with Google Adwords (search, display and shopping) and Facebook Ads. Work together with the clients to stablish the campaings KPI's and to create reports with the main indicators. Landing page analysis, CRO, A/B testing and multivariable testing. In total. there were more than 80 acconts, big and small brazilian companies. I was responsible for managing the PPC accoutns of the agency. Worked with Google Adwords (search, display and shopping) and Facebook Ads. Work together with the clients to stablish the campaings KPI's and to create reports with the main indicators. Landing page analysis, CRO, A/B testing and multivariable testing. In total. there were more than 80 acconts, big and small brazilian companies.

Assistente de Marketing

• Mar 2015 - Aug 2015

Managing Google Adwords accounts and Facebook Ads. Product lifecycle Devoloping Marketing Plan CRO SEO Managing Google Adwords accounts and Facebook Ads. Product lifecycle Devoloping Marketing Plan CRO SEO