Experience

Love To Dream™

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• EDM & CRM Specialist

  • Jun 2022 - Present

  Responsible for growing the 1st party customer database MoM and driving a successful email and SMS marketing channel for Love To Dream across Australia, UK and US markets. Responsibilities: Review and audit the current program and set the CRM strategy for AU, UK and US markets inclusive of; objectives, KPIs and initiatives by market. Develop a roadmap to deliver key initiatives such as; the implementation of marketing automation, ongoing acquisition strategy, reviews, referral and loyalty programs, data segmentation, email optimisation and channel integrations/expansions such as SMS. Build and test marketing automation and customer journey workflows using Klaviyo CRM platform; Welcome, Abandoned Cart, Abandoned Browse, Win Back, Post Purchase, Transactional and Lifecycle Nurture communications. Maximise the channel and lead the improvement of our email marketing campaign effectiveness, through send planning, segmentation, content weightings, test planning, innovative eDM design, engaging content and channel integrations with Social, Google and Display. Undertake weekly and monthly reporting to generate insights into customer lifecycle, including key trends, segmentation (right content, right audience, right time), performance metrics and optimisation recommendations. Gain a thorough understanding of our customer target groups and our proposition, and then implement email marketing campaigns to serve those segments across the email lifecycle. Work closely with social and digital marketing team members to drive and execute campaign strategy and measure campaign performance across multiple channels. Work closely with internal Tech team members (Product Manager, Front End and Back End Developers) to integrate CRM and website data collection and insights. Analytics and tech experience: Klaviyo, Dot Digital, Big Commerce, Drupal, Google Analytics, Power BI, Sprout Social. Show less



Goodman Fielder

• Australia
• Food and Beverage Manufacturing
• 700 & Above Employee

• Digital Brand Manager

  • May 2022 - Jun 2022

• Digital Marketing Executive

  • Jul 2021 - May 2022

  During my 2 years as Social Media Manager at GF, my scope continuously increased to broader digital touch points. I now support the Grocery brand portfolio as an extension of the Retail Marketing Team, to bring the brand and marketing plans to life through digital marketing channels and activities.My role involves;Developing and maintaining the creative content strategy for 'owned’ digital platforms including branded websites, social media channels and eDM strategies. Brands include; White Wings, CSR Sugar, Praise, Pampas and Plantry.Collaborating with internal Brand Management teams and external agencies (Creative, Media and PR) to ensure social and digital campaigns are fully integrated with ATL and BTL brand communications from a paid, owned and earned perspective.Supporting the Brand Team to develop; brand/campaign ecosystems, campaign journeys, response to brief/media channel recommendations and fit for channel creative assets.Working with National Sales teams and retailers (Woolworths - Cartology, Coles, IGA) to plan trade-media spend, to take ATL campaigns through to the point of purchase via online supermarket channels.Leading the Always On owned media strategies for White Wings and CSR Sugar.Developing monthly EDM communications (content and copywriting) using Campaign Monitor to engage with a growing database of consumers and conducting A/B testing to optimise. Managing ongoing regular website content development, campaign landing page development, copywriting and content loading to Drupal CMS to support in market campaigns and seasonal periods; Easter, Christmas etc. (previous experience with Wordpress and Silverstripe CMS).Identifying website audience and behavioural insights from Google Analytics (GA) and Google Tags Manager (GTM) to inform content plans and drive campaign optimisations.Supporting the scope of MarTech and AdTech solutions.Community management of 8+ brand social channels (Facebook and Instagram) using Falcon.io Show less

• Social Media Manager

  • Aug 2019 - Jul 2021

  I worked across the AU Retail portfolio of consumer food brands as an extension of the Retail Brand Team, to bring the brand and marketing plans to life through social media channels and activities.My role involved;Developing and maintaining the creative content strategy for 'owned’ social channels and eDM strategies. Brands included; Helga’s, Wonder, Pampas, White Wings, CSR Sugar, Praise, Plantry and Oli & Vine.Collaborating with internal Brand Management teams, Creative, Media and PR agencies to ensure social campaigns were fully integrated with ATL and BTL brand communications from a paid, owned and earned perspective.Community management of 10+ brand social channels (Facebook and Instagram) via Sprout Social and native channels.During my time in this role, I launched and delivered a project to scope and re-build 6 brand websites on Drupal CMS. Prior to this project completion, I worked on Wordpress, Silverstripe and Umbraco CMS platforms to manage the website content across brands. Show less

• Senior Talent Acquisition Specialist

  • Jul 2018 - Aug 2019

  Goodman Fielder employs over 5000 people across Australasia and the Pacific Islands, with manufacturing sites across Australia, New Zealand, Papua New Guinea, Fiji and New Caledonia. As part of a dedicated TA team, my role was to support the talent acquisition strategy for the Australia business of around 2000 employees across Sales, Marketing, Category, Manufacturing, Supply Chain & Procurement, Finance, IT and Shared Services. Skilled in talent and competitor mapping, shortlisting, interviewing, negotiating and business partnering with HR, Senior Leaders and Hiring Managers across functions to attract and secure top talent in a competitive industry. Show less

• Talent Acquisition Specialist

  • Jun 2017 - Jul 2018



PKL Recruitment

• Australia
• Staffing and Recruiting
• 1 - 100 Employee

• Internal Recruitment Consultant

  • Oct 2016 - May 2017

  Since 1995, PKL Recruitment has built its reputation as one of Australia’s leading specialist providers of Business Support and Call Centre Recruitment for temporary, contract and permanent positions. As part of the RPO Onsite team for Peakbound Holdings, my role involved end to end recruitment of Call Centre Sales and Service Specialists within the financial services industry. Experienced in both permanent and temporary contract recruitment on a high volume basis. My role with PKL Recruitment came to an end due to redundancy. Show less



Command Group

• Australia
• Staffing and Recruiting
• 1 - 100 Employee

• Agency Recruitment Consultant (Real Estate and Property)

  • Apr 2015 - Sep 2016

  Command Recruitment Group is an Australian owned and managed recruitment agency based in Sydney, Melbourne, Perth and London. Part of the Sydney Property Recruitment team, I focused on delivering transparent and proactive recruitment solutions to both Candidates and Clients. This enabled me to connect candidates varying from Entry Level to Senior Managers with Sydney's most sought after opportunities within the Residential and Commercial Sector. Command Recruitment Group is an Australian owned and managed recruitment agency based in Sydney, Melbourne, Perth and London. Part of the Sydney Property Recruitment team, I focused on delivering transparent and proactive recruitment solutions to both Candidates and Clients. This enabled me to connect candidates varying from Entry Level to Senior Managers with Sydney's most sought after opportunities within the Residential and Commercial Sector.



Appco UK

• United Kingdom
• Advertising Services
• 300 - 400 Employee

• Sales/Customer Service Representative

  • Oct 2014 - Mar 2015

  Appco Group Australia is part of the world's largest direct sales and marketing agency, a recognised industry leader in Australia. Part of the Sales and Business Support team based in Sydney, my focus was to promote and generate business for a leading Energy retailer via B2C telephone sales campaigns. In addition, my role involved supporting a number of Australia's largest charities via donation acquisition and retention. With proven track record in consistent sales target and KPI achievement, my strengths lay in working towards set goals, monitoring progression and providing a professional service to all stakeholders. My role came to an end with Appco due to a 6 month max-term working visa restriction. Show less