Experience

Luxinnovation GIE

• Luxembourg
• Government Administration
• 1 - 100 Employee

• Senior Marketing and Event Manager

  • Jun 2018 - Present

  Luxinnovation contributes to the economic development of Luxembourg by fostering innovation, fuelling international growth and attracting foreign direct investment. We are a key and trusted partner for those who are interested in – and committed to – launching successful innovative activities in Luxembourg, from entrepreneurs and managers of start-up companies to foreign enterprises and investors. We do this by proposing an extensive range of high-value, complimentary services to companies of any size and by driving major cooperation projects in partnership with research and technology organisations. Luxinnovation is supported by the Ministry of the Economy, Ministry for Higher Education and Research, Luxembourg Chambre of Commerce, Luxembourg Chambre of Skilled Crafts and FEDIL – The Voice of Luxembourg’s Industry. Visit our site at www.luxinnovation.lu and www.tradeandinvest.lu or watch our short video:



Globality Health

• Luxembourg
• Insurance
• 1 - 100 Employee

• Sales Support reporting to the Chief Commercial Officer

  • Jun 2017 - Jun 2018

  Private Health Insurance for expats, part of the Munich Re Group • Prepared strategic reports, statistics and presentations for the Board of Directors and Board of Management, conducted market research and prepared go to market plans.• Worked closely with Legal and Compliance on commercial and broker audits and rolling out EU directives, notably the 2018 Insurance Distribution Directive and General Data Protection Regulation.• Responsible for the CRM system and monitoring of the sales pipeline.



Apricot

• Co-Founder

  • Mar 2015 - May 2017

  Co-founder of an e-commerce company selling items for the home throughout Europe. Co-founder of an e-commerce company selling items for the home throughout Europe.



Amazon

• United States
• Software Development
• 700 & Above Employee

• EU Marketing Manager Fulfilment by Amazon Programme

  • 2009 - Mar 2015

  Strategy and Implementation• Devised and implemented a marketing strategy to recruit SMEs to Sell on Amazon and use Amazon's fulfilment network. Introduced a marketing automation tool to drive campaigns, subsequently adopted by Amazon Services worldwide.• Set up the marketing for Europe for the Fulfilment by Amazon service including branding, core messaging and launch of new product features driving triple digit year over year growth.Awareness• Designed a Pan European awareness campaign with the trade press and retail associations. Placed online ads. Organised Amazon’s attendance at international trade fairs.• With Corporate Marketing developed key messaging, promotions and European content for international online recruitment, cross-selling and seller retention campaigns. • With local PR teams rolled out press releases to the trade press and e-commerce blogs across Western Europe • Launched new Amazon Services website for UK, DE and FR and with SEO, SEM, new content, increased traffic in year 1 by 250% and in year 2 by 60%, driving thousands of new online seller registrations annually.Adoption and Commitment• Initiated annually over 20 innovative seasonal online marketing campaigns aimed at seller acquisition resulting in thousands of attributed launches and 50 million € in incremental gross merchandising sales.• Created content to help new and existing sellers optimise their online sales at home and internationally, in 5 languages, eg e-newsletters, videos, case studies, tutorials, white papers and a microsite and automated email educational series with open rates of up to 70%. Marketing Intelligence and Measurement:• Conducted marketing and competitive analysis, online surveys and set up dashboards and automated metrics decks to measure and monitor online activity, KPIs, and ROI. • With worldwide business teams put together the annual and three-year strategic planning and issued monthly and quarterly updates for top management and key stakeholders.



Kodak Graphic Communications Group - EAMER HQ Belgium

• European Demand Generation Manager

  • Jun 2005 - Mar 2009

  • Headed a team of seven (6 demand generation specialists and 1 database administrator). Devised with Product Marketing and Sales Management campaigns in 9 countries to generate sales leads. • Worked with MIS on building and maintaining a marketing database with over 100.000 B2B contacts, performed data mining and segmentation, and used database marketing to drive lead generation campaigns.• Introduced a monthly E-newsletter in 6 languages, obtaining opt ins from 30.000 B2B customers and prospects throughout EAMER. • Outsourced several major lead generation campaigns concurrent with trade shows and new product releases. Generated with the demand generation team over an 18 month period leads resulting in closed business of 56 M € with another 35 M € coming through in advanced pipeline. • Set up a lead nurturing mechanism to handle 4000 leads with a potential sales value of 300M €.



Creo

• Canada
• Software Development
• 1 - 100 Employee

• EAMER Dealer Channels and Demand Generation Manager

  • Apr 2000 - May 2005

  • As well as generating Sales Leads, focused on maximising the performance of the indirect channel in Western Europe comprising hundreds of distributors and value added retailers. Supported the indirect channel with marketing messaging and updates, tools and guidance to drive sales.• Took care of identifying new distributors Europe wide. • Planned and managed the annual third-party marketing budget. • As well as generating Sales Leads, focused on maximising the performance of the indirect channel in Western Europe comprising hundreds of distributors and value added retailers. Supported the indirect channel with marketing messaging and updates, tools and guidance to drive sales.• Took care of identifying new distributors Europe wide. • Planned and managed the annual third-party marketing budget.



Scitex Europe SA

• Sales Admin Manager, Business Process Manager, Product Marketing Manager - EAMER

  • Aug 1984 - Mar 2000

  Leader in the computerisation of the graphic arts industry, taken over by Creo in 2000 and by Kodak Graphic Communications Group in 2005.1996 – 2000 - Product Marketing Manager Inkjet Consumables EMEA, Scitex Europe SA• Formulated the strategy for maintaining and expanding business with a 32% growth, accounting for 25% of company profit and maintaining these run rates into 2002 in a very competitive market with limited new product releases. • Established and communicated pricing, positioning, commission and distribution strategy. Developed promotional tools and marketing programmes to boost sales. Transferred market and product knowledge to internal and external customers. Supported and encouraged dealers to meet strategic and business objectives. Gave feedback to R+D about market requirements.1992– 1996 – Business Planning and Process Manager reporting to GM and VP Sales Europe• Worked with key departments to compile, analyse and distribute core sales data for top management.• Designed (with IT) and implemented a mainframe European sales tracking system and sales follow up process from the lead generation stage and trained the European Sales Force in its use. • Set up a reporting mechanism for sales measurement, gave weekly status reports, highlighted areas requiring top management attention and communicated the action plan to the European sales force. 1990 – 1992 – Sales Administration Manager, Scitex Europe SA • Headed a team of 6 to process hundreds of millions of Euros of orders annually on European level. Checked all Sales Contracts and made the necessary amendments with the Legal Department prior to presenting to the M.D. for countersignature. 1984 - 1990 - Regional Sales Administrator. Order processing, financing, L/Cs, shipping, logistics, invoice and cash collection for UK, Benelux, Eastern Europe, India and China.



Krupp Handel GmbH

• Sales Coordinator

  • Aug 1981 - Jul 1984

  • Negotiated in German the price and purchase of rolled steel products and arranged subsequent resale and export from Western Europe to India and Africa. • Negotiated in German the price and purchase of rolled steel products and arranged subsequent resale and export from Western Europe to India and Africa.