Experience

Digital Yoga Academy: Grow & Market Your Yoga Business

• United Kingdom
• E-Learning Providers
• 1 - 100 Employee

• Founder & Director

  • Jan 2017 - Present

  Digital Yoga Academy is the leader in business and marketing education for yoga teachers worldwide. We support over 20k yoga teachers to learn the essential business and marketing skills to grow incredible yoga businesses and make a bigger impact in their lives and the lives of their students. You can join in industry-leading conversations with yoga businesses and teachers worldwide in our LinkedIn Group 'Digital Yoga Academy - The Leading Yoga Business School' https://www.linkedin.com/groups/13858285/ Show less



Good Yoga Life

• Health, Wellness & Fitness

• Founder

  • Sep 2015 - Present

  Taking yoga out of the studio and bringing it to the places where people live, work and play. Classes, events, workshops and pop ups across London. Yoga retreats in Ibiza, France, Bali and Sri Lanka. Visit www.goodyogalife.com Taking yoga out of the studio and bringing it to the places where people live, work and play. Classes, events, workshops and pop ups across London. Yoga retreats in Ibiza, France, Bali and Sri Lanka. Visit www.goodyogalife.com



Kelly McHugh Marketing

• London, United Kingdom

• Marketing Consultant

  • Sep 2015 - Jan 2017

  Working on a consultancy basis for clients in the tech, food and wellbeing sectors. Working on a consultancy basis for clients in the tech, food and wellbeing sectors.



Wordeo

• Technology, Information and Internet

• Head of Marketing

  • Sep 2013 - Aug 2015

  Wordeo: app developer of video messaging technologies. Start-up environment Responsible for user acquisition and retention Digital media campaign management Product testing and development, managing research programmes, UX process and iterative feature development User journey optimisation and cohort analysis User activation, CRM, social and content strategy Website development and optimisation Insight, data and analytics A/B testing and optimisation of paid channels, email campaigns and product funnels ASO and localisation marketing to drive organic downloads PR and media activity Brand and media partnerships Analytics, CRM and ad platform tools power user (GA, Flurry, Mixpanal, App Annie, Facebook Power Editor, Adwords etc) Managing a small team of assistants to create content for social media, emails and in-app feeds. Successes: • 135k downloads in the first four weeks. Optimising digital ad campaigns to drive down CPI, in some markets as much as 600%. • Increased download to registration conversion rate from 18% to 74%. • Increased retention to 18% • CRM programming resulting in approx 60% of all app opens. Show less



Glue Planet

• Business Consulting and Services
• 1 - 100 Employee

• Marketing Consultant

  • Oct 2013 - Dec 2013

  Created Glue Planet brand concept working with design agency to bring the brand to life Managed the development of glueplanet.co.uk including: - creating website wireframes - liaising with web development agency throughout the process - produced website copy - led on creative direction of site - testing prior to launch Advised on social media and content strategy and provided tactical training Created Glue Planet brand concept working with design agency to bring the brand to life Managed the development of glueplanet.co.uk including: - creating website wireframes - liaising with web development agency throughout the process - produced website copy - led on creative direction of site - testing prior to launch Advised on social media and content strategy and provided tactical training



Subism

• United Kingdom
• Design Services
• 1 - 100 Employee

• Head of Digital Marketing

  • Nov 2012 - Dec 2013

  We create...design, branding, websites, apps, events and more. • Client management, providing strategic marketing and PR support for a range of clients across many sectors including financial, construction, consumer goods, creative industries. • Devising and delivering marketing and PR plans to help clients to promote and build their brands. • Supporting clients with little or no in-house marketing function with hands on delivery of marketing strategy, digital marketing, social media, content, email, SEO, PPC campaigns and more. • Project management for events and product launches. • Working with the web development team to integrate customer journey tracking and inbound marketing strategy into build. Show less



British Swimming

• SportPark, Loughborough

• Marketing and PR Manager

  • Jun 2011 - Nov 2012

  • Formulated and delivered the marketing strategy, campaign planning and brand identity for all strategic business areas, products and services. • Lead for all offline and online marketing and PR activity for the Big Splash campaign, working in partnership with the BBC and Sport Relief. Media value over £10m, reach 207m, 30k signed up. • Lead on all PR and media activity for national initiatives and campaigns including the National Learn to Swim Awareness Week in partnership with Kellogg's which generated media coverage valued at £740k, audience reach of over 101 million. • Managed logistics, branding and PR for the Olympic British Swimming Heroes Tour, media value £285k, total reach 27m. • Formulated and delivered the digital marketing strategy, plans and activity (social media, e-communications) and monitoring and reporting on analytical data. • Formulated the e-CRM strategy and managed the delivery both nationally and regionally. • Managed the strategic planning and delivery of fresh and innovative content strategies and digital assets for complex website development projects. • Managed sponsor activation across a variety of platforms and campaigns ensuring KPI's are delivered for British Gas, Kellogg's and Speedo. • Key role within product development and customer insight teams to ensure marketing integration. Show less



Manchester Airport Group

• Senior Marketing Manager

  • Apr 2006 - Jun 2011

  • Formulated and delivered the corporate marketing strategy and communication plans aimed at leisure, business and commuter markets. • Integrated marketing, digital campaign planning, delivery and monitoring including the creative direction and content management of two websites. • Increased passenger growth through offline and online campaigns, building brand identity, delivering value to the customer experience and exceeding revenue targets. • Managed the customer insight programme and devised customer retention strategies to drive customer satisfaction and loyalty. • Worked in partnership with government and transport industry stakeholders, 100+ onsite businesses, travel agencies and operators. • Project management of £1m+ ground transport enhancement projects. • Reporting to partners on key performance indicators, monitoring and tracking campaign performance and ROI. Show less



Derby City Council

• United Kingdom
• Government Administration
• 700 & Above Employee

• Marketing Manager

  • Jan 2004 - Mar 2006

  • Coordinated the implementation of marketing, promotional and publicity initiatives for the council’s sports facilities, and for the Sport Development, Community and Play and PE and School Sports departments. • Editor for county wide newsletter Outside Track, sourcing and writing content and working with the design agency through concept to production. • Worked in partnership with the managers of each facility to devise joint promotional campaigns and ensure brand compliance of in-house marketing literature. Show less



Big Fish Creative Communications

• Marketing and Account Executive

  • Mar 2001 - Aug 2003

  • Played a major role in the company's re-brand and founded the new company name and tag line. • Assisted on a portfolio of accounts, maintaining relationships, attending client meetings, devising proposals and working with the agency team to deliver ideas and concepts. • Played a major role in the company's re-brand and founded the new company name and tag line. • Assisted on a portfolio of accounts, maintaining relationships, attending client meetings, devising proposals and working with the agency team to deliver ideas and concepts.