Experience

Direct auto

• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Podporovatel Marketingu

  • Apr 2023 - Present

  Prague, Czechia Responsible for development and implementation of brand strategy for Direct auto and Birne brands, supporting execution of operational marketing activities generating clients emotional engagement into the supported brands as well as immediate sales impact mainly through digital channels. In charge of digital customer journeys design and their implementation in punk mode. Contributing to building of company culture and its spread to all corners of Direct auto network.

• Digital Leader

  • Nov 2022 - Present

  Prague, Czechia In charge of design and delivery of digital ecosystem covering entire digital journey of Direct auto and Birne customers including management of communication in digital channels.



BNP Paribas Personal Finance

• France
• Banking
• 700 & Above Employee

• Strategic & Product Development Director at BNP Paribas Personal Finance CZ

  • Apr 2021 - Mar 2023

  Prague, Czechia Design and delivery management of digital value proposition cross all channels and products of the bank. Development of HelloPay concept as comprehensive financial solution for daily needs based on variety of Payment schemes in Mobile App.

• Chief Digital&Innovation Officer

  • Apr 2016 - Mar 2023

  Prague, The Capital, Czech Republic Responsible for development of banking digital services & innovative solutions based on the principles of UCD methodology as part of CX culture implementation across countries of BNPP CEE region



Cetelem

• Marketing and communication director

  • Aug 2005 - Mar 2017