Cynthia Santos
Regional Vice President, Data Marketplace at LiveRamp- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
Topline Score
Bio
Credentials
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Management Accelerator part of Hispanic & Latino Leadership Academy
McKinsey & CompanyMar, 2023- Nov, 2024 -
Business Strategy
McKinsey & CompanyFeb, 2023- Nov, 2024 -
Problem Solving
McKinsey & CompanyJan, 2023- Nov, 2024 -
Adaptability & Resilience
McKinsey & CompanyNov, 2022- Nov, 2024
Experience
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LiveRamp
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United States
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Advertising Services
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700 & Above Employee
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Regional Vice President, Data Marketplace
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Apr 2022 - Present
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Sr Director Business Development, Data Marketplace
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Apr 2021 - Apr 2022
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Head of Data Marketplace, Licensing and Measurement
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Jun 2019 - Mar 2021
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Worldpanel by Kantar
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United Kingdom
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Market Research
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700 & Above Employee
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Director, Partner Solutions and Sales
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May 2017 - Jan 2019
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DISH Network
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United States
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Telecommunications
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700 & Above Employee
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Account Executive
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Jan 2013 - Apr 2017
- Increased new business accounts by 15% and grew existing budgets- Exceed sales goals through the development of new accounts as well as growing revenue from existing clients - Actively created and currently maintain exceptional relationships with key decision-makers on both client and agency sides- Provide effective marketing solutions for clients via interactive and linear opportunities to meet clients’ expectations, goals and objectives- Maximized revenue and increased utilization of inventory by negotiating rates with media buyers Show less
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Account Service Representative/ Sales Planner
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Jun 2008 - Dec 2012
- Created solutions to effectively improve marketability of the DISH Latino platform- Advised clients on clearance levels in order to maximize revenue and inventory- Maintain client relationships, develop presentations, plan media schedules- Cold called prospects and closed business- Developed presentation skills & mentored peers in this arena- Managed inventory closely- handled all aspects of excess inventory & oversold situations- Created presentation in power point for clients / Managed all aspects of creating plans for clients - Participated in the development of the DISH Latino rate card and marketing strategy Show less
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Sales Assistant
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May 2006 - Jun 2008
- Managed all aspects of account management for advertisers, booking, schedule adjustments, and invoicing as well as creating post run reports- Created power point presentations for clients- Internally liaised with multiple departments effectively such as traffic, invoicing, finance- Started process of cold calling clients and agencies
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Education
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Johnson & Wales University
Bachelor’s Degree, Marketing and Advertising -
Johnson & Wales University
Bachelor of Applied Science (B.A.Sc.), Marketing