Cynthia Santos

Regional Vice President, Data Marketplace at LiveRamp
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Contact Information
us****@****om
(386) 825-5501
Location
Jersey City, New Jersey, United States, JE
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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Bio

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Credentials

  • Management Accelerator part of Hispanic & Latino Leadership Academy
    McKinsey & Company
    Mar, 2023
    - Nov, 2024
  • Business Strategy
    McKinsey & Company
    Feb, 2023
    - Nov, 2024
  • Problem Solving
    McKinsey & Company
    Jan, 2023
    - Nov, 2024
  • Adaptability & Resilience
    McKinsey & Company
    Nov, 2022
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Regional Vice President, Data Marketplace
      • Apr 2022 - Present

    • Sr Director Business Development, Data Marketplace
      • Apr 2021 - Apr 2022

    • Head of Data Marketplace, Licensing and Measurement
      • Jun 2019 - Mar 2021

    • United Kingdom
    • Market Research
    • 700 & Above Employee
    • Director, Partner Solutions and Sales
      • May 2017 - Jan 2019

    • United States
    • Telecommunications
    • 700 & Above Employee
    • Account Executive
      • Jan 2013 - Apr 2017

      - Increased new business accounts by 15% and grew existing budgets- Exceed sales goals through the development of new accounts as well as growing revenue from existing clients - Actively created and currently maintain exceptional relationships with key decision-makers on both client and agency sides- Provide effective marketing solutions for clients via interactive and linear opportunities to meet clients’ expectations, goals and objectives- Maximized revenue and increased utilization of inventory by negotiating rates with media buyers Show less

    • Account Service Representative/ Sales Planner
      • Jun 2008 - Dec 2012

      - Created solutions to effectively improve marketability of the DISH Latino platform- Advised clients on clearance levels in order to maximize revenue and inventory- Maintain client relationships, develop presentations, plan media schedules- Cold called prospects and closed business- Developed presentation skills & mentored peers in this arena- Managed inventory closely- handled all aspects of excess inventory & oversold situations- Created presentation in power point for clients / Managed all aspects of creating plans for clients - Participated in the development of the DISH Latino rate card and marketing strategy Show less

    • Sales Assistant
      • May 2006 - Jun 2008

      - Managed all aspects of account management for advertisers, booking, schedule adjustments, and invoicing as well as creating post run reports- Created power point presentations for clients- Internally liaised with multiple departments effectively such as traffic, invoicing, finance- Started process of cold calling clients and agencies

Education

  • Johnson & Wales University
    Bachelor’s Degree, Marketing and Advertising
    2002 - 2006
  • Johnson & Wales University
    Bachelor of Applied Science (B.A.Sc.), Marketing
    2002 - 2006

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