Experience

Terakeet

• United States
• Marketing Services
• 300 - 400 Employee

• Sr. Digital Content Strategist

  • Sep 2022 - Present

  Syracuse, New York, United States

• Digital Content Writer

  • Mar 2021 - Sep 2022

  Syracuse, New York, United States

• Digital Outreach Specialist

  • Nov 2018 - Mar 2021

  Syracuse, New York, United States

• Brand Strategist

  • Aug 2017 - Nov 2018

  Syracuse, New York



The Bixby Collective

• Owner, Photographer, & Videographer

  • Sep 2019 - Present

  Syracuse, New York, United States



Self-Employed

• Advertising Services
• 700 & Above Employee

• Digital Content Producer

  • Jan 2016 - Present

  Syracuse, New York Area As a freelancer, I have helped local businesses develop their brand through creative video, social media/PR campaigns, and graphic design. I also provide videography services for weddings, events, etc. Responsibilities and achievements include: - Design and develop e-blasts for Henry Wilson Jewelers - Utilized Facebook to plan and implement a campaign for Henry Wilson Jewelers. Results included increased store traffic, 20% increase in page likes, and the page’s highest… Show more As a freelancer, I have helped local businesses develop their brand through creative video, social media/PR campaigns, and graphic design. I also provide videography services for weddings, events, etc. Responsibilities and achievements include: - Design and develop e-blasts for Henry Wilson Jewelers - Utilized Facebook to plan and implement a campaign for Henry Wilson Jewelers. Results included increased store traffic, 20% increase in page likes, and the page’s highest interaction rate - Assisted in the design of Henry Wilson Jeweler's 2016 Holiday Catalog - Created print ads for Wysockis Manor and Jammin Beats DJ’s - Update and maintain client websites - Increased Henry Wilson Jeweler's brand awareness by creating interactive SnapChat filter with client's logo at Syracuse’s largest bridal show, resulting in over 1,000 views - Monitor client's social media accounts daily, ensuring timely two-way communication and strengthening relationships with the brand's loyal customers - Plan, develop, and design interactive social media content (graphics, video, etc.) and campaigns while keeping the brand's identity in mind Show less



CUMULUS MEDIA

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Digital Content Producer and Promotions Team Leader

  • Jun 2013 - Present

  Syracuse, New York As one of America's largest operator of radio stations, Cumulus provides high-impact local marketing solutions in 90 metropolitan areas. I have held several positions at Cumulus Syracuse including: - Sales & Marketing Intern - Promotions Team Lead - Digital Content Producer My time at Cumulus has allowed me to: - Generate buzz and awareness of station-related events through compelling, strategic and interactive social media content - Assist in the… Show more As one of America's largest operator of radio stations, Cumulus provides high-impact local marketing solutions in 90 metropolitan areas. I have held several positions at Cumulus Syracuse including: - Sales & Marketing Intern - Promotions Team Lead - Digital Content Producer My time at Cumulus has allowed me to: - Generate buzz and awareness of station-related events through compelling, strategic and interactive social media content - Assist in the planning, implementing, promotion, and problem solving of station events - Promote foot traffic to local businesses through interactive on-location broadcasts and events - Secure client leads & event sponsors as a sales intern - Design current 95X logo as part of the station rebranding team - Currently assist in the development of 95X video series, “Eat Local,” resulting in over 40,000 views to date between three happy restaurant-based clients thus far - Created interactive SnapChat filter for 93Q’s Summer Jam concert generating over 50,000 views for the station and client Show less



Alfred State College - SUNY College of Technology

• United States
• Higher Education
• 400 - 500 Employee

• Orientation Leader

  • Jun 2011 - Aug 2011

  Alfred, NY Being an Orientation Leader was one of the highlights of my college career, as it provided the opportunity to really develop my interpersonal communication, teamwork skills, and to really push the boundaries of my comfort zone. Orientation training placed emphasis on team building exercises and self-reflection to bring to surface the personal confidence needed to effectively perform the job and make a lasting impression on incoming college freshmen. Tasks included: - Giving campus… Show more Being an Orientation Leader was one of the highlights of my college career, as it provided the opportunity to really develop my interpersonal communication, teamwork skills, and to really push the boundaries of my comfort zone. Orientation training placed emphasis on team building exercises and self-reflection to bring to surface the personal confidence needed to effectively perform the job and make a lasting impression on incoming college freshmen. Tasks included: - Giving campus tours to groups of incoming students and their parents - Planning and implementing several on-campus events and programming during welcome week within given budget - Participating in Q&A panel in front of large audiences - Running ice-breakers with both small and large groups of incoming freshmen Show less