Charlotte Hohorst
Associate Vice President (Design) at Jennifer Bett Communications- Claim this Profile
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Bio
Experience
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Jennifer Bett Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Associate Vice President (Design)
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Jun 2022 - Present
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Senior Director
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Jun 2021 - Jun 2022
PR for mission-driven brands in the lifestyle, home, and design categories. Clients include Parachute, Floyd, Branch Basics, Bearaby, Grove Co, Windmill, Fable, and Mo's Crib. Past projects also include Material Kitchen, Clare, Maiden Home, Sunday Lawn Care, KonMari (Marie Kondo) + more.
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Director
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Sep 2020 - Jun 2022
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Associate Director
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Oct 2019 - Sep 2020
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Senior PR Manager
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Oct 2018 - Oct 2019
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THINK PR
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Greater New York City Area
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Senior Account Executive
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Aug 2017 - Oct 2018
Senior team member leading point on mass and niche fashion, accessories, and retail accounts. Full-service account management starts with strategy and ends with results - including top-tier feature placements, seamless event + press trip coordination, out-of-the-box marketing tactics, and strategic partnership alliances. Clients include ALEX AND ANI, Botkier New York, CARLISLE, The Sak Brand Group, Dansko, Century 21 Stores, Nova Octo, Bibhu Mohapatra, + more. Senior team member leading point on mass and niche fashion, accessories, and retail accounts. Full-service account management starts with strategy and ends with results - including top-tier feature placements, seamless event + press trip coordination, out-of-the-box marketing tactics, and strategic partnership alliances. Clients include ALEX AND ANI, Botkier New York, CARLISLE, The Sak Brand Group, Dansko, Century 21 Stores, Nova Octo, Bibhu Mohapatra, + more.
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ODA PR
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Executive
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Dec 2014 - Aug 2017
Creative marketing and editorial public relations manager for multiple clients in the lifestyle - fashion industry. Short and long lead press execution and special collaborations. Full service coordination for fashion shows and press previews for various market weeks. Creative consulting for large-scale marketing initiatives. Clients (past + present) include Anne Barge, Francesca Miranda, Peter Langner, Colette Malouf, Zacasha, Badgley Mischka, Mira Zwillinger, Inbal Dror, RAOUL, Ramy Brook, Yliana Yepez, and Alon Livné White. Show less
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SEPHORA
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France
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Retail
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700 & Above Employee
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Brand Marketing Associate
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Sep 2013 - Mar 2014
After completing my summer internship with Kendo in brand marketing, I was asked to return as a beauty trend advisor. My change of position at Kendo emphasized trend research for many different departments in order to keep the Kendo team up-to-date on competitive brands, technology, stylistic elements, as well as editorial and online influencers in the market. Brands included Marc Jacobs Beauty, Kat Von D, Elizabeth + James, Formula X, Marchesa, and more.
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Brand Marketing Intern
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Jun 2013 - Sep 2013
Intern to the brand marketing team at Kendo, a division that was created to develop specialized cosmetic brands exclusively for Sephora. Throughout this intensive professional/educational internship, focal points varied from brand development and creative departments to education and training. Extensive time was spent on logistic and creative elements in event planning for Sephora's most important brand fairs, BELS and SDC. Exposure to several different brands including Marc Jacobs Beauty, Formula X, Ole Henrikson, Kat Von D, and Elizabeth + James deepened an understanding and appreciation for specialized branding. Show less
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Santa Clara University Into The Wild
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Santa Clara, CA
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Director of Marketing
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Nov 2011 - Apr 2013
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ODA PR
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Assistant to Account Executive
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Jun 2011 - Dec 2012
Assistant at fashion public relations firm in NYC. Responsible for contacting magazine editors, stylists, bloggers, and photo-shoot directors regarding collections from a variety of clients for positive press and features. Assistance in planning and executing collection previews during Fashion Week in NYC. Creative marketing initiatives for outreach to multiple audiences including college students, urban/suburban/ transnational networks, high and low price range customers. Creative graphic design integration in short lead and long lead pitches for features via Photoshop and Paint software. Assisting clients with seasonal trend reports and trend foresight. Responsible for maintaining social media including Facebook, Twitter, Instagram, Pinterest and blogs. Worked with a variety of clients including Badgley Mischka, Ramy Brook, Raoul, HBO Shop, Yliana Yepez and Lorena Sarbu. Show less
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Farrow & Ball
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United Kingdom
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Retail
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200 - 300 Employee
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Assistant to Trade Showroom Manager
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Jul 2012 - Aug 2012
Part-time assistant to the Farrow and Ball trade showroom manager at the D&D building in New York City. Exposure to the interior design and decorating industry, intimate consultations with designers and clients. Detailed application of understanding in paint and wallpaper quality and value through trade only sales. Part-time assistant to the Farrow and Ball trade showroom manager at the D&D building in New York City. Exposure to the interior design and decorating industry, intimate consultations with designers and clients. Detailed application of understanding in paint and wallpaper quality and value through trade only sales.
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Education
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Santa Clara University
Bachelor's Degree, Communications, French