Teresa Mariano
Head of SEO - Search Engine Optimization Manager at Grid- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Jim Thompson
Teresa is the consummate professional who combines a broad strategic vision of SEO with the chops for tactical operations. She's a great listener, advocates in a smart collaborative fashion and drives results. Anyone who spent time with Teresa speaks highly of her soft skills and technical knowledge. I'd work with her again in any capacity.
Katherine Shaoul, CWA
I had the pleasure of working with Teresa for over a year at Billboard/Hollywood Reporter Media Group. She is an EXPERT in SEO best practices, educating editorial teams as to why SEO matters, streamlining internal online publishing processes, and strategic planning for website growth and audience development. She is passionate about her work, and always goes above and beyond to help her colleagues. She is never afraid to dive into a project with everything she's got, and always follows through to the end of it. She makes herself widely available, and immediately earns the trust of everyone she works with. She is a huge asset and someone I have been very lucky to have on my team. I am happy to recommend her.
Heather Hinojosa
I had the pleasure of working with Teresa Mariano for several years at AT&T. Teresa’s attention to detail and impressive editing skills made her a valuable team asset, but what really impressed me was her drive to research the latest industry trends in an attempt to make our team successful. Thanks to her copywriting and editing talent, Teresa was able to seamlessly transition from one role to the next when the needs of business depended on it. Teresa often went above and beyond the call of duty. She took on the responsibility of training new copy writers, and even created an excellent style guide for the team in order to improve our ad performance. Even after she moved on from AT&T, I have kept in touch with Teresa and learned that she is continuing to research the newest trends in Internet marketing, including social media. I would highly recommend Teresa for any writing or editing position or any company that requires creativity and an analytical mind.
Jim Thompson
Teresa is the consummate professional who combines a broad strategic vision of SEO with the chops for tactical operations. She's a great listener, advocates in a smart collaborative fashion and drives results. Anyone who spent time with Teresa speaks highly of her soft skills and technical knowledge. I'd work with her again in any capacity.
Katherine Shaoul, CWA
I had the pleasure of working with Teresa for over a year at Billboard/Hollywood Reporter Media Group. She is an EXPERT in SEO best practices, educating editorial teams as to why SEO matters, streamlining internal online publishing processes, and strategic planning for website growth and audience development. She is passionate about her work, and always goes above and beyond to help her colleagues. She is never afraid to dive into a project with everything she's got, and always follows through to the end of it. She makes herself widely available, and immediately earns the trust of everyone she works with. She is a huge asset and someone I have been very lucky to have on my team. I am happy to recommend her.
Heather Hinojosa
I had the pleasure of working with Teresa Mariano for several years at AT&T. Teresa’s attention to detail and impressive editing skills made her a valuable team asset, but what really impressed me was her drive to research the latest industry trends in an attempt to make our team successful. Thanks to her copywriting and editing talent, Teresa was able to seamlessly transition from one role to the next when the needs of business depended on it. Teresa often went above and beyond the call of duty. She took on the responsibility of training new copy writers, and even created an excellent style guide for the team in order to improve our ad performance. Even after she moved on from AT&T, I have kept in touch with Teresa and learned that she is continuing to research the newest trends in Internet marketing, including social media. I would highly recommend Teresa for any writing or editing position or any company that requires creativity and an analytical mind.
Jim Thompson
Teresa is the consummate professional who combines a broad strategic vision of SEO with the chops for tactical operations. She's a great listener, advocates in a smart collaborative fashion and drives results. Anyone who spent time with Teresa speaks highly of her soft skills and technical knowledge. I'd work with her again in any capacity.
Katherine Shaoul, CWA
I had the pleasure of working with Teresa for over a year at Billboard/Hollywood Reporter Media Group. She is an EXPERT in SEO best practices, educating editorial teams as to why SEO matters, streamlining internal online publishing processes, and strategic planning for website growth and audience development. She is passionate about her work, and always goes above and beyond to help her colleagues. She is never afraid to dive into a project with everything she's got, and always follows through to the end of it. She makes herself widely available, and immediately earns the trust of everyone she works with. She is a huge asset and someone I have been very lucky to have on my team. I am happy to recommend her.
Heather Hinojosa
I had the pleasure of working with Teresa Mariano for several years at AT&T. Teresa’s attention to detail and impressive editing skills made her a valuable team asset, but what really impressed me was her drive to research the latest industry trends in an attempt to make our team successful. Thanks to her copywriting and editing talent, Teresa was able to seamlessly transition from one role to the next when the needs of business depended on it. Teresa often went above and beyond the call of duty. She took on the responsibility of training new copy writers, and even created an excellent style guide for the team in order to improve our ad performance. Even after she moved on from AT&T, I have kept in touch with Teresa and learned that she is continuing to research the newest trends in Internet marketing, including social media. I would highly recommend Teresa for any writing or editing position or any company that requires creativity and an analytical mind.
Jim Thompson
Teresa is the consummate professional who combines a broad strategic vision of SEO with the chops for tactical operations. She's a great listener, advocates in a smart collaborative fashion and drives results. Anyone who spent time with Teresa speaks highly of her soft skills and technical knowledge. I'd work with her again in any capacity.
Katherine Shaoul, CWA
I had the pleasure of working with Teresa for over a year at Billboard/Hollywood Reporter Media Group. She is an EXPERT in SEO best practices, educating editorial teams as to why SEO matters, streamlining internal online publishing processes, and strategic planning for website growth and audience development. She is passionate about her work, and always goes above and beyond to help her colleagues. She is never afraid to dive into a project with everything she's got, and always follows through to the end of it. She makes herself widely available, and immediately earns the trust of everyone she works with. She is a huge asset and someone I have been very lucky to have on my team. I am happy to recommend her.
Heather Hinojosa
I had the pleasure of working with Teresa Mariano for several years at AT&T. Teresa’s attention to detail and impressive editing skills made her a valuable team asset, but what really impressed me was her drive to research the latest industry trends in an attempt to make our team successful. Thanks to her copywriting and editing talent, Teresa was able to seamlessly transition from one role to the next when the needs of business depended on it. Teresa often went above and beyond the call of duty. She took on the responsibility of training new copy writers, and even created an excellent style guide for the team in order to improve our ad performance. Even after she moved on from AT&T, I have kept in touch with Teresa and learned that she is continuing to research the newest trends in Internet marketing, including social media. I would highly recommend Teresa for any writing or editing position or any company that requires creativity and an analytical mind.
Experience
-
Grid
-
United States
-
Internet News
-
1 - 100 Employee
-
Head of SEO - Search Engine Optimization Manager
-
Apr 2022 - Present
SEO Manager for a news magazine-style publishing startup. Technical and on-page SEO optimizations, training, content strategy, site audits, traffic reports. SEO Manager for a news magazine-style publishing startup. Technical and on-page SEO optimizations, training, content strategy, site audits, traffic reports.
-
-
-
Freelance / Contract
-
New York, New York
-
SEO Consultant
-
Feb 2019 - Present
Freelance/Contract, Technical SEO, On-page SEO, Content Strategy, Audience Development Strategy, news SEO, Google News, Podcast SEO and Audience Development, Video SEO, Social Media Strategy, site audits, algorithm recovery, EAT, editorial team SEO training, traffic growth Freelance/Contract, Technical SEO, On-page SEO, Content Strategy, Audience Development Strategy, news SEO, Google News, Podcast SEO and Audience Development, Video SEO, Social Media Strategy, site audits, algorithm recovery, EAT, editorial team SEO training, traffic growth
-
-
-
Dotdash Meredith
-
United States
-
Technology, Information and Internet
-
700 & Above Employee
-
Sr. Manager, Growth (SEO) and Content Strategy, PEOPLE.com
-
Jan 2022 - Apr 2022
Entertainment news SEO Manager and Content Strategist for PEOPLE.com. DotDash acquired Meredith in January of 2022. This current role carries the same SEO job functions as my role under Meredith. Entertainment news SEO Manager and Content Strategist for PEOPLE.com. DotDash acquired Meredith in January of 2022. This current role carries the same SEO job functions as my role under Meredith.
-
-
-
Meredith Corporation
-
United States
-
Book and Periodical Publishing
-
700 & Above Employee
-
SEO Manager / Content Strategist, PEOPLE.com
-
Aug 2020 - Jan 2022
Act as the in-house entertainment news SEO manager for PEOPLE.com to grow traffic through site analysis, traffic, trends, and competitor analyses; content strategy, and SEO best practices. Act as the in-house entertainment news SEO manager for PEOPLE.com to grow traffic through site analysis, traffic, trends, and competitor analyses; content strategy, and SEO best practices.
-
-
-
Billboard
-
United States
-
Book and Periodical Publishing
-
200 - 300 Employee
-
Director of SEO
-
Jan 2018 - Jan 2019
Led the in-house SEO team to grow search traffic across all of the music and entertainment news sites (Billboard, The Hollywood Reporter, SPIN, VIBE, Stereogum) through site audits, data analysis, competitor analysis, content strategy and SEO best practices training. Led the in-house SEO team to grow search traffic across all of the music and entertainment news sites (Billboard, The Hollywood Reporter, SPIN, VIBE, Stereogum) through site audits, data analysis, competitor analysis, content strategy and SEO best practices training.
-
-
-
Penske Media Corporation
-
Online Audio and Video Media
-
300 - 400 Employee
-
Senior SEO Manager
-
May 2015 - Jan 2018
Coordinated and implemented on-page and technical SEO strategies and best practices for fashion and entertainment news sites such as WWD, Footwear News, Variety, IndieWire. Conducted website audits and analysis from data, content and technical perspectives for new and existing sites. Coordinated and implemented on-page and technical SEO strategies and best practices for fashion and entertainment news sites such as WWD, Footwear News, Variety, IndieWire. Conducted website audits and analysis from data, content and technical perspectives for new and existing sites.
-
-
-
New York Daily News
-
United States
-
Online Media
-
300 - 400 Employee
-
SEO Strategist
-
Nov 2013 - Nov 2014
Conducted website audits, trained editorial staff on SEO best practices, and consulted on site changes. Conducted website audits, trained editorial staff on SEO best practices, and consulted on site changes.
-
-
-
NetX Agency
-
New York, New York
-
SEO & Content Strategist
-
Feb 2012 - Nov 2013
Provided SEO services (page audits, keyword research, reporting, content strategy) for agency retail clients. Participated in new client pitches. Provided SEO services (page audits, keyword research, reporting, content strategy) for agency retail clients. Participated in new client pitches.
-
-
-
-
Writer/Editor
-
Jun 1998 - Aug 2012
Editorial strategy, web content, media strategy, SEO, social media, magazine articles, marketing collateral, print ads, newsletters. Editorial strategy, web content, media strategy, SEO, social media, magazine articles, marketing collateral, print ads, newsletters.
-
-
-
SOVRN STATE Management & Marketing Consulting Inc.
-
United States
-
Advertising Services
-
Consultant/Communications Specialist
-
Apr 2011 - Feb 2012
Organized the site architecture, created editorial and media strategies so the company could be found by its target audience. Organized the site architecture, created editorial and media strategies so the company could be found by its target audience.
-
-
-
WILD BIRD FUND
-
United States
-
Veterinary Services
-
1 - 100 Employee
-
Content and Social Media Strategist
-
Feb 2011 - Feb 2012
Increased brand awareness and grew the online audience through content strategy, SEO, social media strategy, and email marketing. Increased brand awareness and grew the online audience through content strategy, SEO, social media strategy, and email marketing.
-
-
-
The College Board
-
United States
-
Education Administration Programs
-
700 & Above Employee
-
Sr. Web Editor
-
Jul 2011 - Nov 2011
Edited and optimized website content for messaging, tone, consistency, appropriateness, structure, logic, and SEO best practices. Edited and optimized website content for messaging, tone, consistency, appropriateness, structure, logic, and SEO best practices.
-
-
-
-
Magazine Editor / Web Editor
-
Aug 2009 - Feb 2011
Grew site traffic through SEO, content strategy and social media strategies. Grew site traffic through SEO, content strategy and social media strategies.
-
-
-
AT&T
-
United States
-
Telecommunications
-
700 & Above Employee
-
Google Adwords-Certified Web Content Specialist
-
Dec 2007 - Apr 2009
Wrote search engine-optimized, keyword-rich landing pages and Google AdWords ads for advertiser websites. Wrote search engine-optimized, keyword-rich landing pages and Google AdWords ads for advertiser websites.
-
-
-
WHERE Traveler®
-
United States
-
Book and Periodical Publishing
-
1 - 100 Employee
-
Associate Editor/Writer
-
Feb 2002 - Nov 2007
Wrote, edited and proofread magazine content for Where Atlanta, Where Georgia/Travel Georgia and Where GuestBook Atlanta. Wrote, edited and proofread magazine content for Where Atlanta, Where Georgia/Travel Georgia and Where GuestBook Atlanta.
-
-
Education
-
Kent State University
Bachelor of Arts (B.A.), English -
General Assembly
Product Management -
General Assembly
Front End Web Development
Community
