Experience

Tippy

• United States
• Financial Services
• 1 - 100 Employee

• Founder / COO

  • Jun 2013 - 10 years 7 months

  Reading, Pennsylvania Creator, Founder and Chief Innovation Officer of a digital tipping and financial system, built by and for the Professional Beauty Industry.



Lords & Ladies Salon and Medical Spa

• United States
• Consumer Services
• 1 - 100 Employee

• Director of Marketing/Communications

  • Jan 2011 - Jan 2018

  With 7 locations in Fleetwood, Douglassville, Gilbertsville, Pottstown, Exeter, Perkiomenville and Sinking Spring I was responsible for: Planning, directing, and implementing all L&L marketing/communications activities. Communicating consistent messages across print and electronic media. Ensure that key, strategic messages are communicated effectively to target audiences. Execute adv/mktg strategies and programs to increase the profitability of new and existing customers, products and… Show more With 7 locations in Fleetwood, Douglassville, Gilbertsville, Pottstown, Exeter, Perkiomenville and Sinking Spring I was responsible for: Planning, directing, and implementing all L&L marketing/communications activities. Communicating consistent messages across print and electronic media. Ensure that key, strategic messages are communicated effectively to target audiences. Execute adv/mktg strategies and programs to increase the profitability of new and existing customers, products and services. Show less



Rock The Locks

• VP of Marketing / Co-Founder

  • Jan 2012 - Sep 2015

  Reading, Pennsylvania Area Created and Developed, Rock The Locks - A Natural & Organic Hair Products JUST FOR KIDS. Merged with an International kids product company in August 2015.



Reese Integrated Marketing

• Advertising Services
• 1 - 100 Employee

• Branding / Business Development Director

  • Jan 2010 - Jan 2011

  Developed new accounts and expanded the business of existing accounts. I identified prospects’ advertising, marketing, and public relation issues and match these with agency capabilities and ideas. All this while developing and implementing the BRAND strategy of a product or service.



Digitizing [digital-advertising]

• Owner

  • Jan 2008 - Oct 2010

  I developed a digital signage network in Central Berks County in different venues, which allowed local business/companies to advertise their services, products, etc and reach potential customers with a unique out-of-home method of advertising. I sold the business in October 2010. -------------------- Digitizing [digital-advertising]: is a digital signage advertising company that offers an innovative out-of-home method to reach a captivated audience. We deliver quality… Show more I developed a digital signage network in Central Berks County in different venues, which allowed local business/companies to advertise their services, products, etc and reach potential customers with a unique out-of-home method of advertising. I sold the business in October 2010. -------------------- Digitizing [digital-advertising]: is a digital signage advertising company that offers an innovative out-of-home method to reach a captivated audience. We deliver quality advertising and messaging at extremely competitive and affordable prices for businesses of any size. Digitizing Screens are strategically placed within each of our locations to maximize the effect of your message to the viewer. Each screen provides continuous rotations of news, weather and other informational content getting constant attention from viewers and potential customers. Show less



TSI Associates

• Sales & Marketing Consultant

  • Feb 2006 - Feb 2009

  • Created, proposed, and implemented innovative marketing and advertising strategies to increase company revenue • Directed graphics department on various assignments • Developed, maintained and managed territories and accounts • Utilized over 2,000 company suppliers and vendors to support customers in printing, for operational and marketing projects • Conducted various lunch meetings, trade shows and chamber events to build and maintain clientele • Visit existing accounts… Show more • Created, proposed, and implemented innovative marketing and advertising strategies to increase company revenue • Directed graphics department on various assignments • Developed, maintained and managed territories and accounts • Utilized over 2,000 company suppliers and vendors to support customers in printing, for operational and marketing projects • Conducted various lunch meetings, trade shows and chamber events to build and maintain clientele • Visit existing accounts, reaffirming business relationships and assuring continued sales Show less