Experience

David Salisbury | Orangeries & Garden Rooms

• United Kingdom
• Construction
• 1 - 100 Employee

• Head of Marketing & Business Development

  • Aug 2019 - Present

  Having overseen the broader Commercial Sales department with effect from July 2018, whilst continuing to lead the company’s marketing function, this new role better encapsulates the broader responsibilities I am undertaking at David Salisbury.Developing and implementing our marketing strategy remains my core task, but the increasing requirement to grow business via trade, commercial and partner opportunities is a fundamental objective that spans both marketing and business development.As market-leader, from the quality perspective, David Salisbury is already the largest manufacturer of painted timber orangeries and conservatories. We’re continuing to grow our share of the highly competitive oak framed buildings market, whilst our expertise in working with Listed Buildings and commercial projects give ample scope for further growth. Engagement and audiences continue to expand across David Salisbury’s Facebook, Instagram, Pinterest, Twitter and LinkedIn channels, another area of market leadership.Whilst orangeries, conservatories and the built environment are not necessarily linked with the latest trends in marketing, here at David Salisbury, we’re well aware that our customers engage and interact with us across a range of media, both modern and traditional. Marketing aims to continue to inform, engage and inspire. Show less

• Marketing Manager

  • Jun 2017 - Jul 2019

  David Salisbury has been manufacturing and installing award-winning orangeries & garden rooms for over 35 years, and is now widely acknowledged to be the leading manufacturer of these products in the UK. Our factory and HQ is in Somerset close to M5 Junction 22 and is a state of the art joinery facility with a high level of automation and computer controlled machinery, allowing components to be machined to 0.2 mm accuracy. We work in all parts of the UK and also export to a number of countries in Europe as well as North America.As Marketing Manager, I have responsibility for all aspects of the company’s marketing, including brand, digital, social media, print advertising and PR.Additional responsibilities include management of the company’s in-bound sales team and CRM functions, as well as managing the showroom sites we have in Chelsea. Key highlights for 2018-19 include:• Record lead generation data and conversion data.• Overseeing the Commercial Sales function and leading efforts to build new business and partner relationships.• Continuing development of our website ensuring stand-out SEO performance.• The delivery of a new brochure and associated branding refresh.• Development and implementation of our timber window marketing strategy.• Growing Facebook audience to a position of sector leadership.• Widespread magazine editorial coverage achieved on a regular basis.• Development of customer survey process.• Regular successful networking events at our London showroom.• Referral relationship established with market leading bespoke kitchen company Tom Howley. Show less



Old Creamery Furniture

• United Kingdom
• Retail

• Sales & Marketing Manager

  • Nov 2014 - Jun 2017

  The Old Creamery is the largest stockist of solid wood furniture in the South West of England. With stores in Yeovil, Taunton and Bristol, we retail Pine, Oak and Upholstered furniture for the bedroom, living/dining room and kitchen. A family-run firm with traditional values and genuine pricing, our full service delivery team will ensure stocked items are delivered within 7 days to anywhere the South West – with nationwide delivery options also available. Our Creamery Kitchens are handmade to order and can be delivered in approximately 4 - 6 weeks. We think these are amongst the best value real wood kitchens available: www.creamerykitchens.co.uk. New 'click & collect' website for our Bristol business just launched: www.bristolfurnituredepot.co.uk. A new role, overseeing sales and marketing management for the stores and websites. Key tasks and achievements: • Delivering a fully integrated, multi-channel marketing strategy driving growth across each key strategic business unit • Managing digital marketing programmes (SEO, PPC) whilst leading the company’s social media proposition • Developing and implementing an effective CRM programme, targeting both B2C and B2B audiences and providing measurable results • Copywriting all of the company’s communications requirements, from website to social media, through to PR and local advertising • Managing a sales team of 12 across 3 diverse sites delivering sales growth against quarterly and annualised KPIs • Planning and buying annual print advertising budget, covering the main furniture business as well as the separate kitchen sub brand • Project managing e-mail and direct marketing campaigns to our customer base • Ensuring great customer service delivery, whether to internal customers or external stakeholders, in line with the company’s fair and responsible ethos and culture Show less



Chalon

• Furniture
• 1 - 100 Employee

• General Manager / Marketing Manager

  • Jan 2005 - Nov 2014

  Designers and manufacturers of handmade kitchens and freestanding furniture. Retailing through five showrooms and 15 sales people around the UK, with licensed agents used to export to Europe and the USA. Turnover in 2013 in excess of £3m. Number two to the Owner/Managing Director, with operational responsibility for the business on a daily basis, whilst managing and executing all aspects of the Marketing function. This role developed to include outsourced marketing and consultancy projects around other group companies. Key tasks & achievements: • Devising multi-channel marketing strategy yielding growth against KPIs of 50% plus • Building the brand to a position where it is synonymous with the best quality available in the luxury kitchen sector • Managing digital marketing programmes (SEO, PPC) including development of new website and successful introduction of e-commerce • Outsourced marketing and consultancy projects with related group businesses, from bespoke marketing communications provision to identifying potential acquisition targets • Developing the company’s social media strategy to a position of leadership relative to key competitors (whilst co-ordinating the message across all platforms) • Creating effective CRM processes that drive new enquiries into active leads and repeat business through existing customer retention – with conversion rates up by 33% • Implementing effective PR initiatives through the development of relationships with a wide-ranging contacts database – delivering monthly editorial coverage in key media • Project managing and designing 3 new retail showrooms – creating launch marketing plans that delivered sales of £250,000+ respectively in first 12 months • Planning and buying annual print advertising budget targeting B2C and B2B audiences • Production of all marketing literature, including copy writing for brochures, direct mail and e-mail campaigns, website and social media updates Show less



Career Sabbatical - travel year

• Global

• Sabbatical

  • Sep 2003 - Oct 2004

  Travelled extensively around the World, focussing on South East Asia and Australasia as part of a sabbatical year I took off. Travelled extensively around the World, focussing on South East Asia and Australasia as part of a sabbatical year I took off.



Coussins Associates

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Executive Consultant

  • Jun 1999 - Aug 2003

  A full service marketing consultancy, involved in both the private and public sector, whose clients include Sport England, Charterhouse Communications and Weber Shandwick. Working alongside the lead consultant, managing a support team, major consultancy projects and outsourced onsite marketing support to key clients. A full service marketing consultancy, involved in both the private and public sector, whose clients include Sport England, Charterhouse Communications and Weber Shandwick. Working alongside the lead consultant, managing a support team, major consultancy projects and outsourced onsite marketing support to key clients.