Ioannis Kalaitzakis

Marketing Director at Masoutis S.A.
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Contact Information
us****@****om
(386) 825-5501
Location
Greece, GR
Languages
  • English -

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Credentials

  • Social Media Marketing: Strategy and Optimization
    LinkedIn
    Feb, 2022
    - Nov, 2024
  • Aligning Sales and Marketing
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • How to Be More Strategic in Six Steps
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • Supply Chain Basics For Everyone
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • Telling Stories with Data
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • Corporate Financial Statement Analysis
    LinkedIn
    Sep, 2021
    - Nov, 2024
  • Cost Accounting: Analyzing Product Profitability
    LinkedIn
    Jul, 2021
    - Nov, 2024
  • Executive Influence
    LinkedIn
    Jul, 2021
    - Nov, 2024
  • Finance for Non-Financial Managers
    LinkedIn
    Jul, 2021
    - Nov, 2024
  • Marketing Analytics: Setting and Measuring KPIs
    LinkedIn
    Apr, 2021
    - Nov, 2024
  • Marketing to Generation Z
    LinkedIn
    Apr, 2021
    - Nov, 2024
  • Building and Managing Signature Products
    LinkedIn
    Mar, 2021
    - Nov, 2024

Experience

    • Greece
    • Retail
    • 200 - 300 Employee
    • Marketing Director
      • Jun 2023 - Present

    • Greece
    • Cosmetics
    • 1 - 100 Employee
    • Head Of Marketing & E-Commerce
      • Mar 2022 - Jul 2023

    • Cyprus
    • Food & Beverages
    • 100 - 200 Employee
    • Marketing Manager
      • Jan 2019 - Jan 2022

      - Managed a wide portfolio of alcoholic & non-alcoholic brands (Including: Campari, Aperol, Ouzo 12, Jose Cuervo, Wild Turkey, Bushmills, Disaronno, Shark, Agros Natural Mineral Water, Surgiva, ENA Juices, QUOKA Iced Coffee) - Directed successful preparation and implementation of Brand Plans & Distribution Strategies for all Portfolio Brands -Directed preparation and control of A&P annual budgets -Managed and secured successful development of a team of 4 brand managers -Made sure the portfolio's KPIs were set and successfully met (Gross Sales, GP, Volumes, Brand Health KPIs) -Conducted research for enhancing portfolio with new products and categories that were aligned with Group Portfolio Strategy -Prepared Business Cases for evaluation and introduction of new Products and/or categories -Designed and directed NPD plans and processes for development of Own Brands -Managed mutually productive and beneficial relationships with key Principals -Managed effective collaboration with partnering agencies (Digital, Media, Research, Production) Show less

    • Costa Rica
    • Retail
    • 200 - 300 Employee
    • Head Of Trade Marketing & Network Training
      • Jan 2017 - Dec 2018

       Owned, planed and executeed annual Trade Marketing strategy and plans Prepared and overshaw department’s budget and A&P budget to ensure efficient spending Evaluated effectiveness of all activations against pre-agreed KPIs to drive greater efficiencies and generate a Best Practice Library for the company Planned, lead and evaluated the in-store launch of new, high margin products and categories Supervised, coached and assessed a team of 4 employees Ensured that the Trade Marketing team effectively worked together with the rest of the organization and secured support and team work for all its initiatives Designed marketing plan to enhance “Public School of Retail” brand awareness and optimized network training schemes to meet strategic goals, managing a team of 7 trainers (fixed term) Show less

    • Senior Trade Marketing Manager
      • Oct 2012 - Jan 2017

       Designed and implemented the annual trade marketing plan Contributed to the development of a best in class Trade Marketing Team; coached and developed individuals ensuring that they were highly engaged Prepared and monitored the department’s annual budget Held the overall responsibility for major projects: - Remodeling of flagship stores and 36 new store openings- In store launching of new product categories and merchandising planning- Remodeling and re-launch of the toys category- Merchandising optimization of mobile accessories  Planned and supervised implementation of BTL marketing campaigns Liaised with the advertising agency and key suppliers  Designed, updated and introduced “look & feel” merchandising manual guidelines Designed and activated co-op agreements with key vendors in all product categories (i.e. books, toys, IT, S&V, gifts) Monitored all in-store marketing communications media Led the Mystery Shopping research design and implementation Show less

    • Senior Brand Manager
      • Jun 2010 - Oct 2012

       Headed the project management for 86 stores opening and remodeling Managed a team of 2 Controlled the annual BTL budget Participated in the annual trade marketing plan preparation Executed trade marketing campaigns Designed, implemented and evaluated co-op merchandising deals Held the overall responsibility for the market research, evaluation and implementation of new in-store marketing technologies and materials (Digital Signage, Scent & Sound Marketing, New POP and POS systems) Liaised with advertising agencies and marketing material suppliers Show less

    • Brand Manager
      • Sep 2008 - Jun 2010

       Executed the BTL annual marketing plan activation management Developed and evaluated the look & feel guidelines  Activated the annual marketing plan for the corporate website Co-ordinated trade marketing activities

    • United Kingdom
    • Security and Investigations
    • 700 & Above Employee
    • Marketing Communications Manager
      • Mar 2007 - Sep 2008

       Participated in the annual marketing plan preparation  Controlled the annual marketing budget  Managed media, PR, media buying & panning  Monitored competition  Co-ordinated corporate website (content generation and update)  Designed and implemented (copy writing and creative concept) print marketing material (brochures, magazine & newspaper ads, direct marketing mailings) and products packaging design  Planned and coordinated events  Participated in the annual marketing plan preparation  Controlled the annual marketing budget  Managed media, PR, media buying & panning  Monitored competition  Co-ordinated corporate website (content generation and update)  Designed and implemented (copy writing and creative concept) print marketing material (brochures, magazine & newspaper ads, direct marketing mailings) and products packaging design  Planned and coordinated events

    • Greece
    • Retail
    • 500 - 600 Employee
    • Marketing Specialist / Creative & Copywrite Supervisor
      • Jul 2004 - Apr 2007

       Acted as Branding Supervisor for own labels: @work, connect, sentio, Turbo-X  Held the overall responsibility for all advertising aspects, including media planning, creative, copywriting, concept development, product photo shootings and communication with advertising agencies  Designed and implemented the specialized product catalogue  Involved in marketing events planning & coordination, new product development, trade marketing projects  Acted as Branding Supervisor for own labels: @work, connect, sentio, Turbo-X  Held the overall responsibility for all advertising aspects, including media planning, creative, copywriting, concept development, product photo shootings and communication with advertising agencies  Designed and implemented the specialized product catalogue  Involved in marketing events planning & coordination, new product development, trade marketing projects

    • Marketing Trainee
      • Jul 1999 - Aug 2000

       Participated in the development of marketing initiatives  Participated in the development of marketing initiatives

Education

  • Teesside University
    MSc Marketing Management, Marketing
    2001 - 2002
  • Teesside University
    BA Hons Business Studies, Business & Management: Focus on Marketing
    1997 - 2001

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