Ioannis Kalaitzakis
Marketing Director at Masoutis S.A.- Claim this Profile
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Bio
Credentials
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Social Media Marketing: Strategy and Optimization
LinkedInFeb, 2022- Nov, 2024 -
Aligning Sales and Marketing
LinkedInJan, 2022- Nov, 2024 -
How to Be More Strategic in Six Steps
LinkedInJan, 2022- Nov, 2024 -
Supply Chain Basics For Everyone
LinkedInJan, 2022- Nov, 2024 -
Telling Stories with Data
LinkedInJan, 2022- Nov, 2024 -
Corporate Financial Statement Analysis
LinkedInSep, 2021- Nov, 2024 -
Cost Accounting: Analyzing Product Profitability
LinkedInJul, 2021- Nov, 2024 -
Executive Influence
LinkedInJul, 2021- Nov, 2024 -
Finance for Non-Financial Managers
LinkedInJul, 2021- Nov, 2024 -
Marketing Analytics: Setting and Measuring KPIs
LinkedInApr, 2021- Nov, 2024 -
Marketing to Generation Z
LinkedInApr, 2021- Nov, 2024 -
Building and Managing Signature Products
LinkedInMar, 2021- Nov, 2024
Experience
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Masoutis S.A.
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Greece
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Retail
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200 - 300 Employee
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Marketing Director
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Jun 2023 - Present
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DUST+CREAM
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Greece
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Cosmetics
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1 - 100 Employee
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Head Of Marketing & E-Commerce
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Mar 2022 - Jul 2023
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Photos Photiades Group
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Cyprus
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Food & Beverages
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100 - 200 Employee
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Marketing Manager
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Jan 2019 - Jan 2022
- Managed a wide portfolio of alcoholic & non-alcoholic brands (Including: Campari, Aperol, Ouzo 12, Jose Cuervo, Wild Turkey, Bushmills, Disaronno, Shark, Agros Natural Mineral Water, Surgiva, ENA Juices, QUOKA Iced Coffee) - Directed successful preparation and implementation of Brand Plans & Distribution Strategies for all Portfolio Brands -Directed preparation and control of A&P annual budgets -Managed and secured successful development of a team of 4 brand managers -Made sure the portfolio's KPIs were set and successfully met (Gross Sales, GP, Volumes, Brand Health KPIs) -Conducted research for enhancing portfolio with new products and categories that were aligned with Group Portfolio Strategy -Prepared Business Cases for evaluation and introduction of new Products and/or categories -Designed and directed NPD plans and processes for development of Own Brands -Managed mutually productive and beneficial relationships with key Principals -Managed effective collaboration with partnering agencies (Digital, Media, Research, Production) Show less
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Public Cyprus
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Costa Rica
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Retail
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200 - 300 Employee
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Head Of Trade Marketing & Network Training
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Jan 2017 - Dec 2018
Owned, planed and executeed annual Trade Marketing strategy and plans Prepared and overshaw department’s budget and A&P budget to ensure efficient spending Evaluated effectiveness of all activations against pre-agreed KPIs to drive greater efficiencies and generate a Best Practice Library for the company Planned, lead and evaluated the in-store launch of new, high margin products and categories Supervised, coached and assessed a team of 4 employees Ensured that the Trade Marketing team effectively worked together with the rest of the organization and secured support and team work for all its initiatives Designed marketing plan to enhance “Public School of Retail” brand awareness and optimized network training schemes to meet strategic goals, managing a team of 7 trainers (fixed term) Show less
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Senior Trade Marketing Manager
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Oct 2012 - Jan 2017
Designed and implemented the annual trade marketing plan Contributed to the development of a best in class Trade Marketing Team; coached and developed individuals ensuring that they were highly engaged Prepared and monitored the department’s annual budget Held the overall responsibility for major projects: - Remodeling of flagship stores and 36 new store openings- In store launching of new product categories and merchandising planning- Remodeling and re-launch of the toys category- Merchandising optimization of mobile accessories Planned and supervised implementation of BTL marketing campaigns Liaised with the advertising agency and key suppliers Designed, updated and introduced “look & feel” merchandising manual guidelines Designed and activated co-op agreements with key vendors in all product categories (i.e. books, toys, IT, S&V, gifts) Monitored all in-store marketing communications media Led the Mystery Shopping research design and implementation Show less
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Senior Brand Manager
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Jun 2010 - Oct 2012
Headed the project management for 86 stores opening and remodeling Managed a team of 2 Controlled the annual BTL budget Participated in the annual trade marketing plan preparation Executed trade marketing campaigns Designed, implemented and evaluated co-op merchandising deals Held the overall responsibility for the market research, evaluation and implementation of new in-store marketing technologies and materials (Digital Signage, Scent & Sound Marketing, New POP and POS systems) Liaised with advertising agencies and marketing material suppliers Show less
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Brand Manager
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Sep 2008 - Jun 2010
Executed the BTL annual marketing plan activation management Developed and evaluated the look & feel guidelines Activated the annual marketing plan for the corporate website Co-ordinated trade marketing activities
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G4S
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United Kingdom
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Security and Investigations
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700 & Above Employee
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Marketing Communications Manager
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Mar 2007 - Sep 2008
Participated in the annual marketing plan preparation Controlled the annual marketing budget Managed media, PR, media buying & panning Monitored competition Co-ordinated corporate website (content generation and update) Designed and implemented (copy writing and creative concept) print marketing material (brochures, magazine & newspaper ads, direct marketing mailings) and products packaging design Planned and coordinated events Participated in the annual marketing plan preparation Controlled the annual marketing budget Managed media, PR, media buying & panning Monitored competition Co-ordinated corporate website (content generation and update) Designed and implemented (copy writing and creative concept) print marketing material (brochures, magazine & newspaper ads, direct marketing mailings) and products packaging design Planned and coordinated events
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Plaisio - Πλαίσιο
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Greece
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Retail
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500 - 600 Employee
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Marketing Specialist / Creative & Copywrite Supervisor
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Jul 2004 - Apr 2007
Acted as Branding Supervisor for own labels: @work, connect, sentio, Turbo-X Held the overall responsibility for all advertising aspects, including media planning, creative, copywriting, concept development, product photo shootings and communication with advertising agencies Designed and implemented the specialized product catalogue Involved in marketing events planning & coordination, new product development, trade marketing projects Acted as Branding Supervisor for own labels: @work, connect, sentio, Turbo-X Held the overall responsibility for all advertising aspects, including media planning, creative, copywriting, concept development, product photo shootings and communication with advertising agencies Designed and implemented the specialized product catalogue Involved in marketing events planning & coordination, new product development, trade marketing projects
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Marketing Trainee
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Jul 1999 - Aug 2000
Participated in the development of marketing initiatives Participated in the development of marketing initiatives
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Education
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Teesside University
MSc Marketing Management, Marketing -
Teesside University
BA Hons Business Studies, Business & Management: Focus on Marketing