Marketing Strategy Senior Analyst

• Apr 2023 - Present

Certified Yoga Teacher

• Aug 2021 - Present

Restaurant Marketing Director

• Jun 2019 - Feb 2022

• Produced omni-channel marketing plans to drive revenue, align with national campaigns, and expand brand reach • Sales and Brand Growth strategist overseeing digital, email, & social campaign marketing; business partnerships; and sales growth initiatives • Designed and developed promotional materials and coordinated vendor production process • Conducted consumer and market research to provide sales forecasts, generate marketing strategies, and guide business decisions • Managed marketing and outside sales budgets • Led, coached, and championed a team of 12 • Consulted Owner/Operator during new restaurant selection process resulting in him becoming a multi- restaurant franchisee • Fostered impactful partnerships with local nonprofits, city government offices, businesses, and schools • Implemented systems and processes for email communications, Giving Requests, and financial stewardship • 2021 Chick-fil-A Symbol of Success winners exceeding $10mil in sales and 20% sales growth YOY • 2020 Chick-fil-A $8mil Dollar Award winners Show less

Marketing Specialist

• Mar 2017 - Mar 2019

• Spearheaded the Zoo’s education marketing brand refresh to develop new suite of email, promotional, in-park, and digital marketing collateral for Education programs and experiences • Collaborated with internal design team and external agency for media production: photography, video, in park displays, etc. • Collaborated with PR team to strategize paid, earned, shared, and owned media strategies for Education programs and events • Executed integrated marketing strategies for Education programs and experiences generating $2.9m in revenue in 2018; $2.5m in 2017 • Analyzed MailChimp and Google Analytics data to measure email marketing benchmarks and KPIs • Provided formative research and design insights for Zoo’s “Beyond the Zoo” 5 year conservation commitment plan • Coordinated experiential/field marketing presentations for community and partner events including festivals, expos, conferences, etc. • Managed budget, trade agreements, vendor registration, and staffing for experiential and grassroots marketing activations • Liaised and project managed Guest Experience Measurement project in partnership with external agency, MMR Live • Developed social media content calendar and e-Newsletter editorial calendar for Education marketing • Launched “Learn” blog as well as Career Corner for Zoo’s website • Identified opportunities to expand Zoo’s reach and increase brand awareness Show less

Warner Bros. Account

• Jan 2016 - Jan 2017

• Executed publicity and marketing campaigns for Warner Bros. Films • Remotely coordinated social media and grassroots marketing in SE Markets for advance screenings • Organized partnerships with local businesses to host movie themed experiential marketing activations for film’s target audiences • Worked red carpet advance screenings with celebrity guests • Featured films: Batman v. Superman: Dawn of Justice | How to Be Single | Keanu | Barbershop: The Next Cut • Executed publicity and marketing campaigns for Warner Bros. Films • Remotely coordinated social media and grassroots marketing in SE Markets for advance screenings • Organized partnerships with local businesses to host movie themed experiential marketing activations for film’s target audiences • Worked red carpet advance screenings with celebrity guests • Featured films: Batman v. Superman: Dawn of Justice | How to Be Single | Keanu | Barbershop: The Next Cut

Marketing and Communications Graduate Intern

• Mar 2015 - Jun 2015

• Coordinated digital marketing and communications transition during 2015 rebrand from Morrison Senior Living to Morrison Community Living • Increased social media following by over 20% through organic, paid, and shared content • Partnered with the marketing team to design and roll out new templates for internal and external communications materials • Spearheaded monthly newsletter -- content creation, editing, publishing timeline, etc. • Drafted media advisories, pitches, and press releases for rebrand launch, Celebrity Chef series, etc. Show less

Programs Associate

• Aug 2014 - Jan 2015

•Worked exclusively with Positioning Authentic Assets and Livable Communities program areas, including strategic priorities, project management updates, and communication updates to stakeholders •Communications lead for grantees, staff, AA and LC constituents, etc. •Supported communications department in maintenance of Foundations’ website, including: editing copy, monitoring news feed, archiving of articles, uploading of materials to intranet, and general website management •Assisted Program Directors with implementing the strategic giving objectives of the Foundations •Managed all logistical aspects for Program Director meetings, conferences, site visits, etc. •Maintained a thumb to pulse on all of the Foundations’ grant making priorities, guidelines, and approval processes as well as knowledge of current grantees and projects Show less

Manager

• Jan 2014 - Aug 2014

•Top 25% in the Region on the Sales Comparison Matrix •Spearheaded Partnership Marketing strategies with surrounding businesses •Account liaison for all external business accounts •Maintained existing & garnered new sales relationships •Managed accounts at satellite Jaguar & Land Rover office •Regulated daily rental sales goal •Top 25% in the Region on the Sales Comparison Matrix •Spearheaded Partnership Marketing strategies with surrounding businesses •Account liaison for all external business accounts •Maintained existing & garnered new sales relationships •Managed accounts at satellite Jaguar & Land Rover office •Regulated daily rental sales goal

Retail Event Rep

• Dec 2013 - Aug 2014

•Lead Merchandising and Sales associate for Club Level stores •Met or exceeded game night and event sales goals •Systematized inventory process for Club Level stores •Supervised cash management and sales reporting processes •Trained new associates on merchandising, cash management, and operational standards •Lead Merchandising and Sales associate for Club Level stores •Met or exceeded game night and event sales goals •Systematized inventory process for Club Level stores •Supervised cash management and sales reporting processes •Trained new associates on merchandising, cash management, and operational standards