Luz del Carmen Castellanos

Multichannel Orchestrator at Greymatter Innovationz
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Contact Information
us****@****om
(386) 825-5501
Location
MX

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Credentials

  • Watson Analytics - Level 1
    IBM Cognitive Class
    Feb, 2018
    - Nov, 2024
  • Watson Analytics 101
    IBM Cognitive Class
    Feb, 2018
    - Nov, 2024
  • Distinction as Exchange Student
    Banco Santander
    May, 2016
    - Nov, 2024
  • Global Proficiency Skills
    Global Ties U.S.
    Jun, 2015
    - Nov, 2024
  • Sales training
    StorMagic

Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Multichannel Orchestrator
      • Oct 2022 - Present

    • Mexico
    • Financial Services
    • 1 - 100 Employee
    • Marketing Content Manager
      • Mar 2022 - Jun 2022

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 2021 - Jun 2022

      • Responsible of brand development in the market, of: Mobilender/PXO/FIRMX Tasks include: - Managed and controlled budget - Sales management and lead strategy - Public relations and customer support - Elaboration of brand’s strategy and action plans - Managed and execute all campaigns, websites, social media, email marketing - Sales management, budget, pricing and costumer support - Marketing Strategies to accompain sales team - Collected and analyzed internal and external information relating to the business performance to implement marketing plans - Market research and implementation of marketing plans: SOFOM

    • Mexico
    • E-learning
    • 700 & Above Employee
    • Profesor universitario a tiempo parcial
      • Feb 2021 - Jun 2022

      Profesora de Licenciatura en Administración: Mercadotecnia y Administración. Profesora de Licenciatura en Administración: Mercadotecnia y Administración.

    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Innovation Lead
      • Apr 2021 - Oct 2021

    • Team Leader
      • Jan 2019 - Apr 2021

      Team leader for a 6 pack: content managers, designers, SEM specialists-Bridge between the strategy, the team and the clients Customer retention rate: 95% through pandemic

    • Account Executive
      • Jun 2017 - Dec 2018

      - Assure continuity of digital marketing operations and subsequent optimization. - Develop of digital strategies to achieve marketing goals for clients and accounts. - Communicate and provide service to clients in order to fellow up on requirements and exceed their expectations. - Producing high quality reports and strategy proposals.- Budget managing for projects.- Metrics analyst to understand the behavior of Internet users.

    • Mexico
    • E-Learning Providers
    • 1 - 100 Employee
    • Experto en comunicaciones de marketing
      • Mar 2020 - Oct 2020

      Desempeño como experto disciplinar en marketing digital impartiendo talleres para emprendedores. Diseño de asignatura "Fundamentos de Publicidad" para alumnos de tercer semestre de Licenciatura en Mercadotecnia Digital. Desempeño como experto disciplinar en marketing digital impartiendo talleres para emprendedores. Diseño de asignatura "Fundamentos de Publicidad" para alumnos de tercer semestre de Licenciatura en Mercadotecnia Digital.

    • Spain
    • Insurance
    • 700 & Above Employee
    • Insurance Administrator at Mapfre Tepeyac SA
      • Jul 2013 - Dec 2013

      - Elaborate manuals of Operation Procedures for time optimization in subscription area. - Execution and quotation of damage insurance policies. - Developed business strategies for priority accounts. - Elaborate manuals of Operation Procedures for time optimization in subscription area. - Execution and quotation of damage insurance policies. - Developed business strategies for priority accounts.

Education

  • Universidad de Guadalajara
    Master's degree, Marketing Management
    2014 - 2016
  • Universidad Autónoma de Madrid
    Master's degree, Marketing Managment
    2016 - 2016
  • Tecnológico de Ocotlán
    Bachelor of Business Administration (BBA), Administración y gestión de empresas, general
    2009 - 2013
  • Universidad de Salamanca
    Certificado como Consultora en Emprendimiento e Innovación, Emprendimiento/Estudios sobre emprendimiento
    2021 - 2021
  • Coderhouse
    Ux design, Ux
    2022 - 2023

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