Experience

Kalyan Hospitality

• United States
• Hospitality
• 1 - 100 Employee

• E-Commerce & Digital Marketing Manager

  • Jul 2023 - Present



Assent

• Canada
• IT Services and IT Consulting
• 700 & Above Employee

• Social Media Manager

  • Jan 2022 - May 2023

  -Cultivated a global organic social media program from nearly scratch that included 5 platforms -One-person social media team that managed everything from strategy to final posting, including on-brand social copywriting, creative consulting, and community management. -Developed and ran grassroots employee advocacy program that included global, company-wide social media training on best practices -Worked closely and cross functionally with members from product marketing, creative, PR… Show more -Cultivated a global organic social media program from nearly scratch that included 5 platforms -One-person social media team that managed everything from strategy to final posting, including on-brand social copywriting, creative consulting, and community management. -Developed and ran grassroots employee advocacy program that included global, company-wide social media training on best practices -Worked closely and cross functionally with members from product marketing, creative, PR, integrated marketing, paid media, content and more to deliver a top omni-channel customer experience -More than doubled both LinkedIn average engagement and following in the first year. -Created social media strategies and mini campaigns for both marquee events and marketing campaigns that drive engagement and build awareness -Worked closely with the Director of Corporate Communications and Communications Manager to find and develop relationships with key influencers, analysts, and media Show less



Informatica

• United States
• Software Development
• 700 & Above Employee

• Media and Advertising Associate

  • Jun 2019 - Jan 2022

  Austin, Texas Area -Run several global social media channels -Track, measure, and analyze all initiatives to report on social media ROI & KPs -Develop global editorial calendar while collaborating with internal stakeholders to promote content that grows brand awareness and drives demand -Drive engagement by executing on social media channel strategy through data-driven analysis -Engage daily with social community, including influencers and employees -Develop and grow global employee advocacy… Show more -Run several global social media channels -Track, measure, and analyze all initiatives to report on social media ROI & KPs -Develop global editorial calendar while collaborating with internal stakeholders to promote content that grows brand awareness and drives demand -Drive engagement by executing on social media channel strategy through data-driven analysis -Engage daily with social community, including influencers and employees -Develop and grow global employee advocacy program -Advise on creative strategy for social media as liaison between creative and social media teams Show less



An Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Manager - Contractor

  • Jul 2021 - Oct 2021

  Remote Interim, part-time social media manager leading social media strategy and execution (Facebook + Instagram) for sister brands, Cruise Customs Flags and The Wooden States that delivered a growth in engagement, followers, and sales.



University of Richmond - Robins School of Business

• United States
• Higher Education
• 1 - 100 Employee

• Marketing Research Assistant

  • Aug 2017 - May 2019

  Published as a research assistant in "Buying Unicorns" study done of online BST communities



University of Richmond

• Higher Education
• 700 & Above Employee

• Jepson Computer Lab Supervisor

  • Aug 2016 - May 2019

  Richmond, VA

• Academic Computing Specialist Student Worker

  • May 2016 - Aug 2016

  Richmond, VA



Jacobs Chance Inc.

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Interim Marketing Director

  • Oct 2018 - Apr 2019

  Richmond, Virginia Area 1. Developed a refreshing social media strategy that led increase following, interactions, & awareness including a video testimonial series, Fun Fact Friday, and more. 2. Increased website clicks and profile visits from social media. 3. Created both informational and creative flyers to be sent out via email and social media. 4. Designed graphics for social media posts. 5. Recruited and led a social media & marketing intern.



American Marketing Association, University of Richmond Chapter

• President

  • Mar 2017 - Apr 2019

  University of Richmond 1. Grew active chapter membership from 5 members to 45 members 2. Manage 7 executive board members 3. Strategically plan semester & meeting schedules and goals 4. Lead chapter and executive board meetings 5. Planned, organized, and led marketing projects with social shopping start-up app, Hintd, that won 1st place in a national competition hosted by Hintd 6. Planned and organized a career trip to Washington D.C. to visit various marketing agencies to expose students to marketing… Show more 1. Grew active chapter membership from 5 members to 45 members 2. Manage 7 executive board members 3. Strategically plan semester & meeting schedules and goals 4. Lead chapter and executive board meetings 5. Planned, organized, and led marketing projects with social shopping start-up app, Hintd, that won 1st place in a national competition hosted by Hintd 6. Planned and organized a career trip to Washington D.C. to visit various marketing agencies to expose students to marketing career fields. Read about it below! 7. Led chapter to attend the AMA International Collegiate Conference 2019 to compete in various competitions (Former VP of Finance & Fundraising) Show less



Informatica

• United States
• Software Development
• 700 & Above Employee

• Brand Marketing Intern

  • May 2018 - Aug 2018

  Austin, Texas Area 1. Developed a competitive brand analysis analyzing messaging, advertising, social media, and overall brand of competitors through research to be presented to the Brand Team. Also presented a shortened version during the Intern Showcase to employees in: Procurement, Inside Sales, Business Development, Procurement, Digital Marketing, and HR 2. Collaborated with the Senior Brand Marketing Specialist on a presentation regarding a new merchandiser to be presented to the executive and marketing… Show more 1. Developed a competitive brand analysis analyzing messaging, advertising, social media, and overall brand of competitors through research to be presented to the Brand Team. Also presented a shortened version during the Intern Showcase to employees in: Procurement, Inside Sales, Business Development, Procurement, Digital Marketing, and HR 2. Collaborated with the Senior Brand Marketing Specialist on a presentation regarding a new merchandiser to be presented to the executive and marketing teams and used across offices and partners in USA, EMEA, APJ, and LATAM 3. Created an Informatica World Schedule Audit to aid planning for the 2019 event in collaboration with the Senior Brand Marketing Specialist to be used by the Brand Team 4. Write and edit powerful and meaningful copy for Brand Culture Book that embodies the Informatica brand essence and messaging 5. Conduct a brand refresh audit on HR's assets to be updated with the new brand assets Show less



projekt202 Louisville

• United States
• Software Development
• 1 - 100 Employee

• Client Services Intern

  • May 2017 - Jul 2017

  Louisville, Kentucky Area