Senior Executive - Paid Social Performance

• Nov 2022 - Present

• Learned Paid Search channel - SQR, RSA, RLSA - Match types - Keyword types - Different bid strategies• Knowledgeable in Google Tag Manager• Created an interactive dashboard for my client Lotus Cars on Looker Studio for both Paid Social and Programmatic channel.• Learned Programmatic channel (Specifically DV360, DCM) - Youtube campaigns - Real time bidding - Open and private exchange - Programmatic, Private, Preferred Deals• Created an interactive excel dashboard/report that includes data visualisations like heat maps, combo charts, deep dives, car feature segmentation to facilitate insights, paterns and trends generation that can be updated in minutes instead of hours and shared with the client.• Enhanced the Lotus cars automated dashboard by introducing a reach control sector, in which it calculates reach pacing, reach percentage and total reach without any overlapping results• Created an automated performance dashboard for Lotus Cars account with an automated benchmarking system• Created deep dive reports with audience and car features segmentation that can provide deep underlying personalised insights• Created full funnel media plans for a huge performance account like Lotus Cars• Head of Paid Social Performance on Lotus Cars account for the European markets (Germany, France, Belgium, Italy, Norway, Netherlands, Switzerland, Sweden) Show less

Executive - Paid Social Performance

• Oct 2021 - Oct 2022

• Created an Semi Automated Task List to facilitate tracking of tasks in accordance with POCs• Aquired Meta Media Buying Professional Certificate• Created an Interactive Automated Dashboard on Google Sheets that takes big data filters it out, makes sense of it, and facilitate its analysis - Automated budget pacing - Automated Benchmarking system - Automated Benchmarking system based on seasonality - Automated metrics calculator• Created a naming convention generator in addition to a URL and UTM generator on Excel• Trained Interns in handling diverse ads managers and analyzing important metrics• Manage and Optimize campaign performance to meet business goals and KPIs through data analysis• Knowledgeable in using Meta ads manager, Snapchat ads manager, TikTok ads manager, Twitter ads manager, Linkedin ads manager Show less

Intern - Paid Social Performance

• Jul 2021 - Sep 2021

• I started working on the Infiniti account after just 2 weeks into my internship.

Engineering Consultant

• Jan 2019 - Aug 2019

On Site Engineer

• Jun 2017 - Aug 2018

Construction and Architectural design Trainee

• Jun 2016 - Sep 2016

Automotive Trainee

• Jul 2015 - Aug 2015

Automotive Trainee

• Aug 2014 - Aug 2014