Tina Cheng, CFA
Founder and CEO at Capsul- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
Capsul
-
United States
-
Retail
-
1 - 100 Employee
-
Founder and CEO
-
Jan 2017 - Present
Los Angeles, CA Capsul is a tech-enabled, premium customized jewelry company. Our passion is to encapsulate life’s joyous moments into modern, timeless jewelry you’ll want to wear each and every day. Capsul's unique process creates high quality, eco-friendly, customized jewelry at an accessible price. Our patent-pending computer-vision app allows you to play back and relive your joyous memories by scanning your jewelry, turning each piece into an unique "Time Capsul".
-
-
-
Coordinates Collection
-
Apparel & Fashion
-
1 - 100 Employee
-
Chief Operating Officer
-
Aug 2014 - Mar 2016
Los Angeles, CA Lead a fast-growing e-commerce start-up in customized jewelry. Oversee all aspect of operations including establishing overall business strategy, international expansion, financial budgeting and reporting, wholesale and retail distribution strategy, digital marketing and customer acquisition.
-
-
-
Jigocity
-
United States
-
Technology, Information and Internet
-
1 - 100 Employee
-
Chief Executive Officer
-
Sep 2010 - Oct 2013
Taiwan Led a global E-commerce company operating in six countries in Asia from Start-Up to a $65 MM Exit in 12 months. Provided hands-on leadership to 170+ team members in 3 offices in Taiwan and 17 cities in China. In charge of all aspects of the business including sales, marketing, HR, finance, IT, operations, with full P&L responsibilities. Set KPIs and SOPs to foster a high-performance and accountability culture. Orchestrated all local sales and marketing strategies including Paid Media, PPC… Show more Led a global E-commerce company operating in six countries in Asia from Start-Up to a $65 MM Exit in 12 months. Provided hands-on leadership to 170+ team members in 3 offices in Taiwan and 17 cities in China. In charge of all aspects of the business including sales, marketing, HR, finance, IT, operations, with full P&L responsibilities. Set KPIs and SOPs to foster a high-performance and accountability culture. Orchestrated all local sales and marketing strategies including Paid Media, PPC, SEO, Affiliates, Email/Mobile Marketing, and Social Media. Managed mass media, PR/Branding campaigns, and produced the first TV Show featuring daily deal vendors on CTV, a major National Network. Negotiated key strategic partnerships with Taobao, Tencent and Yahoo Taiwan. * Led the TW operation from pre-revenue to $500k+USD/mo and the entire company to $1MM+/mo topline in 8 months, making Jigocity a top global player. * Boosted revenue by 5X in China while reducing operating costs by 40% in six months. * Consistently beat KPIs in Revenue, GM, and User Growth by over 30%. Grew Subscribers to over 1 Million in 2 years. * Company was acquired by Friendfinder Networks (Nasdaq: FFN) for $65MM in 08/2011. Show less
-
-
-
Pacific Pearl Group
-
Investment Banking
-
1 - 100 Employee
-
Managing Director
-
Sep 2009 - Oct 2010
Los Angeles, CA Act as Registered Principal and Managing Director for an investment banking firm specializing in capital raising, M&A, corporate & real estate finance, US/China cross-border investments, Greater-China Entry strategy consulting, & valuation advisory services. Manage the entire deal flow cycle from origination, negotiations, due diligence, to execution. Supervise all personnel activities & communications to ensure FINRA compliance. * Directly sourced a pipeline of deals including $400 MM+… Show more Act as Registered Principal and Managing Director for an investment banking firm specializing in capital raising, M&A, corporate & real estate finance, US/China cross-border investments, Greater-China Entry strategy consulting, & valuation advisory services. Manage the entire deal flow cycle from origination, negotiations, due diligence, to execution. Supervise all personnel activities & communications to ensure FINRA compliance. * Directly sourced a pipeline of deals including $400 MM+ of capital raise, 2 M&A, 2 strategy consulting projects, with potential revenue of over $12 MM to the firm. Secured 4 selling agreements for 2 hedge funds, a private REIT, and 2 Regional Centers for EB-5 investment immigration. * Actively develop strategic relationships with entrepreneurs, service providers, as well as buy-side relationships with VCs, PE firms, Angel investors, RIA’s, and HNW investors both domestic and overseas. Show less
-
-
-
Realty Capital Partners
-
United States
-
Real Estate
-
1 - 100 Employee
-
Vice President, Capital Markets
-
Feb 2008 - Sep 2009
In charge for capital raising for a real estate private equity firm specializing in underwriting and syndicating commercial real estate development projects. Placed equity and mezzanine investments across $250 MM+ of deals. • Cultivated 300+ new leads and investor base of accredited private investors, Registered Investment Advisors, and institutional broker-dealers. • Planned and executed the first international road show for the company to Shanghai and Taiwan to establish liaisons… Show more In charge for capital raising for a real estate private equity firm specializing in underwriting and syndicating commercial real estate development projects. Placed equity and mezzanine investments across $250 MM+ of deals. • Cultivated 300+ new leads and investor base of accredited private investors, Registered Investment Advisors, and institutional broker-dealers. • Planned and executed the first international road show for the company to Shanghai and Taiwan to establish liaisons with banks, fund managers, financial intermediaries, and HNW investors. Show less
-
-
-
-
Founder, GM
-
Sep 2006 - Jan 2008
Hsinchu, Taiwan Led a $15MM renovation project to create the largest postpartum-maternity hotel in Taiwan from concept to industry leader. Conducted feasibility studies with demographics and competitive analysis. Established market positioning as premium 5-star service and facility and differentiation through customized services. Created detailed start-up budget, sales forecast, and financial statements. Formulated pricing strategy and devised marketing and promotion programs. Sourced suppliers and… Show more Led a $15MM renovation project to create the largest postpartum-maternity hotel in Taiwan from concept to industry leader. Conducted feasibility studies with demographics and competitive analysis. Established market positioning as premium 5-star service and facility and differentiation through customized services. Created detailed start-up budget, sales forecast, and financial statements. Formulated pricing strategy and devised marketing and promotion programs. Sourced suppliers and secured synergistic business partnerships with hospitals, ob/gyn specialists, and vendors. Designed strict SOP for the ultimate baby/mother care and guest services. Acted as the business visionary and managed 7 departments with over 60 employees. * Oversaw the development of the 5-star facility to include 50 guest rooms, 10 VIP suites, hospital-grade baby care center with quarantine room to eliminate cross-contamination, spa & salon, baby spa, yoga studio, education theatre, café, video-conferencing center, and gift shop. * Pioneered innovative services such as baby spa, 5-star meals delivery to hospital, chauffeured visits for ob/gyn check-ups, 30-day non-repetitive gourmet meals, with tailored Chinese traditional herbal medicine. Certified lactation specialist on staff, customized postpardum recovery plan, and butler service for VIP suites. * Created marketing buzz through traditional and digital media advertising, PR events, news coverage, social media, center of influence, and education workshops. * Beat the most optimistic forecast by achieving 100% capacity and positive cashflow within 5 months of opening. Reached P/L profitability within 20 months. Show less
-
-
-
The MuseBox
-
Music
-
1 - 100 Employee
-
Managing Partner/Owner
-
Mar 1998 - Aug 2006
Pasadena, CA Invested and operated an upscale 6,000-sq ft nightclub with a capacity of 800+ people, known as the first and original venue of “The Muse”, a well-known nightclub chain now with 4 locations in Shanghai, China. Analyzed target demographics to develop positioning strategy and identify growth opportunity. Directed media advertising, conducted promotions and negotiated terms for special events. * Achieved avg ROI for year 1999 - 2001: 52%. Led the negotiations to sell the business in 2006… Show more Invested and operated an upscale 6,000-sq ft nightclub with a capacity of 800+ people, known as the first and original venue of “The Muse”, a well-known nightclub chain now with 4 locations in Shanghai, China. Analyzed target demographics to develop positioning strategy and identify growth opportunity. Directed media advertising, conducted promotions and negotiated terms for special events. * Achieved avg ROI for year 1999 - 2001: 52%. Led the negotiations to sell the business in 2006 for an overall ROI of 385%. Show less
-
-
-
-
Private Client Service
-
Aug 2002 - Feb 2004
Los Angeles, CA Specialized in wealth management for affluent individuals, family offices, and foundations. Partnered with a Senior Managing Director to manage $400+ MM in assets across 100+ portfolios, primarily invested in municipal & agency bonds, equities, and institutionally-managed separate accounts. Performed customized asset allocation and sector analysis based on client needs. Constructed portfolios based on top-down qualitative equity research, fixed income relative value & credit analysis, and… Show more Specialized in wealth management for affluent individuals, family offices, and foundations. Partnered with a Senior Managing Director to manage $400+ MM in assets across 100+ portfolios, primarily invested in municipal & agency bonds, equities, and institutionally-managed separate accounts. Performed customized asset allocation and sector analysis based on client needs. Constructed portfolios based on top-down qualitative equity research, fixed income relative value & credit analysis, and Dorsey Wright quantitative strategies. * Designed proprietary pension plan comparison analysis to acquire 3 pension accounts totaling over $20 MM. Show less
-
-
Education
-
University of Southern California - Marshall School of Business
MBA, Entrepreneurship, Finance -
UCLA
BS, Civil Engineering