Experience

DataOne Software

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager

  • Jan 2023 - Present



Repsly

• United States
• Software Development
• 1 - 100 Employee

• Demand Generation Manager

  • Jan 2021 - 2023

  Conceptualizing and leading account-based marketing initiatives within the paid social, paid search, media planning, and email channels. Conceptualizing and leading account-based marketing initiatives within the paid social, paid search, media planning, and email channels.



Projector by BigTime

• United States
• Software Development
• 1 - 100 Employee

• Demand Generation Marketing Manager

  • Jan 2020 - Jan 2021

  Led post-launch SEO/UX optimization efforts for new Projector website (launched July 2020), improving Site Health and crawlability to 94% - Top 10% of active business sites per SEMRush. Led and coordinated multi-channel demand generation strategy across all digital channels, including Google and Microsoft Ads, G2, and Gartner Digital Markets Developed email-based lead nurturing campaigns as part of ongoing Sales Enablement initiatives, promoting pillar content and digests with high-engagement blog articles. Primary blogger for Projector PSA blog, creating targeted industry content aimed at established buyer personas. Show less



Oracle

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Content Development Manager

  • May 2017 - Oct 2019

  Principal editor and content developer for the GBUCS Service and Tools Catalog. This centralized resource enables IaaS product managers, developers, and operations staff to better understand essential processes related to new IaaS initiatives and environment management. Created video onboarding tutorials, presentations, and instructional curriculum for junior sales representatives and Oracle Partner Network consultants, designed to expedite their familiarity with Oracle SaaS services and optimize communications with senior Oracle development and sales staff Show less



Dynamo Software

• United States
• Financial Services
• 200 - 300 Employee

• Marketing Content Manager

  • Dec 2013 - May 2017

  Created all copy for relaunched Dynamo Software website, with a solutions-focused positioning based on buyer persona research and led conversion rate optimization strategy for the website. Conceptualized the planning and implementation of the annual content marketing editorial calendar, including blog posts, SEM campaign optimization, and social media management Managed lead nurturing campaigns via Marketo, which included curated webinar promotions, content digests, and direct email marketing in partnership with sales teams. Led multiple co-marketing partnerships for whitepaper and webinar content development with external software firms Rewrote sales enablement content to better reflect the solutions-focused positioning across all verticals Submitted awards collateral that lead to recognition from multiple industry opinion leaders Show less



Lesley University

• United States
• Higher Education
• 700 & Above Employee

• Web Content Creation Specialist

  • Apr 2013 - Dec 2013

  Collaborate with major stakeholders to create new website content and optimize existing content for Lesley.edu. Responsible for identifying growth and optimization opportunities using SEO analytics tools. Collaborate with major stakeholders to create new website content and optimize existing content for Lesley.edu. Responsible for identifying growth and optimization opportunities using SEO analytics tools.



iProspect

• Advertising Services
• 700 & Above Employee

• Account Specialist

  • Sep 2012 - Apr 2013

  Primary client contact and responsible for tactical and strategic recommendations for paid search initiatives, within Staples’ copy and print business unitLed pilot programs for Google paid search remarketing and dynamic search advertisingLed the Google AdWords certification training program for interns and new coordinators.Drafted and presented marketplace trend analysis to clients at onsite meetings and company-wide information sessions

• Search Marketing Coordinator

  • Mar 2011 - Sep 2012

  Responsible for the generation, budgeting, and optimization of paid search marketing campaigns for multi-national clients in both the retail and travel industries (Staples, Dick’s Sporting Goods, and World Travel Holdings)



Emerson College

• United States
• Higher Education
• 700 & Above Employee

• Marketing Research Assistant

  • May 2010 - Jan 2011

  Supported Marketing Communications faculty and Graduate Program Director with program administration, student and alumni outreach, social media development, and qualitative/quantitative research analysis. Also edited academic journal articles for grammar and content.

• Creative Director - Fall 2010 Master's Capstone

  • Sep 2010 - Dec 2010

  Collaborated with a team of my peers to present a versatile IMC plan for Goric Marketing Group USA, designed to attract landscape architecture firms to the company's line of premium playground structures.

• Graduate Student

  • Jan 2009 - Dec 2010

  • Acting as Creative Director for Goric Marketing Group, USA as part of Capstone project.• Developed a creative portfolio featuring spec advertising in print, broadcast and online formats for Monster.com, SyFy Channel, Wrigley, and Lexus. • Built a 32-page live consumer website using HTML and CSS. • Co-authored a 40-page research report, which incorporated quantitative survey data and FGI research, evaluating the market potential of the Coffee Bean & Tea Leaf in the Boston Metro area. Show less



American Program Bureau

• United States
• Entertainment
• 1 - 100 Employee

• Promotional Copywriter

  • Dec 2009 - Jun 2010

  Wrote promotional copy for use in direct marketing materials, social media, and B2B newsletters for a public speakers’ bureau representing over 2,000 unique speakers Created and edited content for SEO initiatives targeted to audiences in healthcare and environmental protection Wrote promotional copy for use in direct marketing materials, social media, and B2B newsletters for a public speakers’ bureau representing over 2,000 unique speakers Created and edited content for SEO initiatives targeted to audiences in healthcare and environmental protection



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• Office Production Assistant

  • Jan 2008 - Jun 2008

  Assisted all departments on NBC sitcom “The Office” (Season 4) and Bravo reality show "The Real Housewives of New York" (Season 1) in completing their day-to-day operations, and responsible for making efficient and timely delivery of production materials to cast and network. Assisted all departments on NBC sitcom “The Office” (Season 4) and Bravo reality show "The Real Housewives of New York" (Season 1) in completing their day-to-day operations, and responsible for making efficient and timely delivery of production materials to cast and network.



Nickelodeon

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Writers'/Office Production Assistant

  • Mar 2007 - Nov 2007

  Assisted all departments on Nickelodeon live action show “iCarly” (Season 1 and webisodes) to ensure the successful completion of all broadcast episodes, as well as Internet-exclusive video content. Assisted all departments on Nickelodeon live action show “iCarly” (Season 1 and webisodes) to ensure the successful completion of all broadcast episodes, as well as Internet-exclusive video content.



Premiere Props

• Executive Assistant to VP of Marketing

  • Oct 2006 - Mar 2007

  Provided administrative support for live event planning, promotions and day-to-day operations for an online movie memorabilia retailer and film Production Company. Also wrote direct marketing copy. Provided administrative support for live event planning, promotions and day-to-day operations for an online movie memorabilia retailer and film Production Company. Also wrote direct marketing copy.