Strategist

• Jan 2020 - Present

Client Marketing Director

• Jan 2018 - Jan 2020

- Oversee the operations of our marketing team of SEO, social media, content marketing, inbound marketing, and development and design professionals- Collaborate with marketing strategist, content director and technical director to create compelling campaigns based on the client’s unique value proposition; campaigns include a transparent and agile budget allocation, content marketing calendar, and assets appealing to client buyer personas and different lifecycle stages- Conduct quarterly business reviews with each client to not only keep abreast of what is going on at the company and align our mix of marketing services with their current business goals, but also to ensure their happiness and up-sell new marketing services

Marketing Coordinator

• Jan 2016 - Jan 2018

- Implemented quarterly business reviews, coordinating cross channel marketing activities for each client according to client goals, business initiatives and budgets- Onboarded new clients, including discovery of client goals and initiatives, setting KPIs, building relationships, and launching the mix of digital marketing tactics - on-page SEO, content marketing, email marketing, social media- Managed digital marketing team of SEO, social media, content and inbound marketing specialists- Acted as a subject matter expert on marketing strategy for the sales team- Effectively managed all client support requests and needs through to resolution

Account Executive

• Mar 2014 - Oct 2015

- Utilized onsite search engine optimization (SEO), content marketing, blogging, and social networking to drive traffic to client websites- Developed SEO and social media strategy for clients to engage with target audiences and improve organic rankings- Supported and updated webpages and blogs based on keyword rankings and traffic data- Wrote SEO and marketing proposals for potential clients based on website evaluation, keyword research and assessment of social media- Created custom SEO and social media strategy fit for client market, branding and audience- Monitored and tracked campaigns to determine effectiveness and determine future changes

Administrative Assistant

• Dec 2013 - Mar 2014

- Supported AP/AR, Accounting, Human Resources and Payroll- Fielded telephone calls, received and directed visitors, data entry- Assisted with overflow work from executive assistant and filled in for the office receptionist as needed - Supported AP/AR, Accounting, Human Resources and Payroll- Fielded telephone calls, received and directed visitors, data entry- Assisted with overflow work from executive assistant and filled in for the office receptionist as needed

Assistant

• Sep 2013 - Dec 2013

- Conceived, planned and produced events such as parties, weddings, and corporate events- Mediated between vendors and clients to make arrangements- Assisted in finding suitable venues, planning the layout of the rooms and selecting entertainment programming- Prepared and monitored event timelines and ensured deadlines were met- Coordinated event logistics, including registration and attendee tracking, presentation and materials support and pre- and post-event evaluations - Conceived, planned and produced events such as parties, weddings, and corporate events- Mediated between vendors and clients to make arrangements- Assisted in finding suitable venues, planning the layout of the rooms and selecting entertainment programming- Prepared and monitored event timelines and ensured deadlines were met- Coordinated event logistics, including registration and attendee tracking, presentation and materials support and pre- and post-event evaluations

Assistant Manager

• Sep 2011 - Dec 2013

- Managed the department, which included scheduling, administration and reception duties- Provided security for the bookstore and university center- Watched live CCTV footage for theft within the store- Confronted and interviewed thieves- Wrote reports of incidents of theft and liaise with police - Managed the department, which included scheduling, administration and reception duties- Provided security for the bookstore and university center- Watched live CCTV footage for theft within the store- Confronted and interviewed thieves- Wrote reports of incidents of theft and liaise with police

Intern

• Jun 2012 - Aug 2012

- Read scripts and books (light editing)- Wrote coverage and evaluated incoming material for its film or television potential- Performed office administrative and reception duties - Read scripts and books (light editing)- Wrote coverage and evaluated incoming material for its film or television potential- Performed office administrative and reception duties

Intern

• Apr 2012 - Jun 2012

- Planned film-related events to be hosted at UCSB- Helped with development, marketing, set-up, coordination, and filming of events- Coordinated and helped with technical aspects (A/V, staging, filming)- Supported box office operations and front-of-house operations - Planned film-related events to be hosted at UCSB- Helped with development, marketing, set-up, coordination, and filming of events- Coordinated and helped with technical aspects (A/V, staging, filming)- Supported box office operations and front-of-house operations

Research Assistant

• Dec 2011 - Mar 2012

- Researched consumer use of new media, social media and second screen content available for film and television programs- Worked as part of a team to determine how consumers use and engage with various media- Gathered weekly to discuss and analyze content targeted at those who use a second screen while watching television and movies - Researched consumer use of new media, social media and second screen content available for film and television programs- Worked as part of a team to determine how consumers use and engage with various media- Gathered weekly to discuss and analyze content targeted at those who use a second screen while watching television and movies