SungWoo Hong

Chief Strategy Officer (CSO) at 윙잇(Wing Eat)
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Contact Information
us****@****om
(386) 825-5501
Location
South Korea, KR
Languages
  • 한국어 Native or bilingual proficiency
  • Mandarin Limited working proficiency
  • English Full professional proficiency

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Credentials

  • Candidate for CFA Level 2
    CFA Institute
    Jun, 2019
    - Nov, 2024
  • Certified Securities/Derivatives/Fund Investment Advisor
    Korea Financial Investment Association

Experience

    • South Korea
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Chief Strategy Officer (CSO)
      • Aug 2022 - Present

    • COO (Chief Operating Officer)
      • Aug 2021 - Jul 2022

      Wing Eat operates a South Korea based online Food-HMR(RTH/RTC) commerce platform- Formulate corporate strategy from a operational point of view- Manage strategic planning, and leading strategic initiatives, including M&A, transformation, partnerships, and cost reduction

    • Investment Banking
    • 300 - 400 Employee
    • M&A Analyst
      • Jul 2018 - Aug 2021

      IBD M&A - Juvis Diet on the sale of management rights ('20, KRW 250bn) - Le Meridien Seoul on disposal of the hotel chain ('20, KRW 700bn) - Aekyung on buy-side advisory of Asiana Airlines ('19) - Homeplus on sell-side advisory of three mega stores ('19, KRW 350bn) - MBK Partners on the acquisition of Lotte Card ('19, KRW 1.7tn) - Affinity Equity Partners on the acquisition of an European cookware company ('18) IBD M&A - Juvis Diet on the sale of management rights ('20, KRW 250bn) - Le Meridien Seoul on disposal of the hotel chain ('20, KRW 700bn) - Aekyung on buy-side advisory of Asiana Airlines ('19) - Homeplus on sell-side advisory of three mega stores ('19, KRW 350bn) - MBK Partners on the acquisition of Lotte Card ('19, KRW 1.7tn) - Affinity Equity Partners on the acquisition of an European cookware company ('18)

    • South Korea
    • Online Audio and Video Media
    • Cofounder and CFO
      • Jul 2015 - Jun 2018

      - Led team to be the first Korean batch team at the accelerator Appworks,Taiwan - Administered and managed the business as a Co-founder - Extracted and analyzed numerical data to pioneer and implement strategies as CSO / Financial management as CFO - Led team to be the first Korean batch team at the accelerator Appworks,Taiwan - Administered and managed the business as a Co-founder - Extracted and analyzed numerical data to pioneer and implement strategies as CSO / Financial management as CFO

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Research Analyst
      • Dec 2017 - Jan 2018

      - Participated in a major conglomerate’s holding company’s business portfolio reformation project; scrutinized relative weaknesses to global competitors and received an offer for another project - Investigated 40+ competitors’ business portfolios; tracked performance trends, including the 5 year CAGR of each segment and reviewed their correlations to market dynamics such as the price of oil; delivered summarized results to consultants which were directly shared to clients for discussion - Participated in a major conglomerate’s holding company’s business portfolio reformation project; scrutinized relative weaknesses to global competitors and received an offer for another project - Investigated 40+ competitors’ business portfolios; tracked performance trends, including the 5 year CAGR of each segment and reviewed their correlations to market dynamics such as the price of oil; delivered summarized results to consultants which were directly shared to clients for discussion

    • United States
    • Armed Forces
    • 700 & Above Employee
    • Journalist (KATUSA), The 8th Army Public Affairs Office
      • Jan 2013 - Sep 2014

      - Published articles, took photographs regarding the alliance of Korea-U.S. as the aide for commanding general of the 8TH ARMY - Published articles, took photographs regarding the alliance of Korea-U.S. as the aide for commanding general of the 8TH ARMY

    • South Korea
    • Government Administration
    • 100 - 200 Employee
    • Legislative Assistant Intern
      • Jan 2011 - Mar 2011

      - Assisted aides and secretaries of the Congressman by collecting and analyzing data for new legislation and paraphrasing and writing reports for letters of resolution - Contributed staff monitor legislation, communicated with members, wrote issue briefs and other publications - Assisted aides and secretaries of the Congressman by collecting and analyzing data for new legislation and paraphrasing and writing reports for letters of resolution - Contributed staff monitor legislation, communicated with members, wrote issue briefs and other publications

Education

  • 고려대학교
    Bachelor of Business Administration (B.B.A.), Business
    2012 - 2017

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