SungWoo Hong
Chief Strategy Officer (CSO) at 윙잇(Wing Eat)- Claim this Profile
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한국어 Native or bilingual proficiency
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Mandarin Limited working proficiency
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English Full professional proficiency
Topline Score
Bio
Credentials
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Candidate for CFA Level 2
CFA InstituteJun, 2019- Nov, 2024 -
Certified Securities/Derivatives/Fund Investment Advisor
Korea Financial Investment Association
Experience
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윙잇(Wing Eat)
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South Korea
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IT Services and IT Consulting
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1 - 100 Employee
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Chief Strategy Officer (CSO)
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Aug 2022 - Present
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COO (Chief Operating Officer)
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Aug 2021 - Jul 2022
Wing Eat operates a South Korea based online Food-HMR(RTH/RTC) commerce platform- Formulate corporate strategy from a operational point of view- Manage strategic planning, and leading strategic initiatives, including M&A, transformation, partnerships, and cost reduction
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Samsung Securities
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Investment Banking
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300 - 400 Employee
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M&A Analyst
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Jul 2018 - Aug 2021
IBD M&A - Juvis Diet on the sale of management rights ('20, KRW 250bn) - Le Meridien Seoul on disposal of the hotel chain ('20, KRW 700bn) - Aekyung on buy-side advisory of Asiana Airlines ('19) - Homeplus on sell-side advisory of three mega stores ('19, KRW 350bn) - MBK Partners on the acquisition of Lotte Card ('19, KRW 1.7tn) - Affinity Equity Partners on the acquisition of an European cookware company ('18) IBD M&A - Juvis Diet on the sale of management rights ('20, KRW 250bn) - Le Meridien Seoul on disposal of the hotel chain ('20, KRW 700bn) - Aekyung on buy-side advisory of Asiana Airlines ('19) - Homeplus on sell-side advisory of three mega stores ('19, KRW 350bn) - MBK Partners on the acquisition of Lotte Card ('19, KRW 1.7tn) - Affinity Equity Partners on the acquisition of an European cookware company ('18)
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SHOUHAN
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South Korea
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Online Audio and Video Media
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Cofounder and CFO
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Jul 2015 - Jun 2018
- Led team to be the first Korean batch team at the accelerator Appworks,Taiwan - Administered and managed the business as a Co-founder - Extracted and analyzed numerical data to pioneer and implement strategies as CSO / Financial management as CFO - Led team to be the first Korean batch team at the accelerator Appworks,Taiwan - Administered and managed the business as a Co-founder - Extracted and analyzed numerical data to pioneer and implement strategies as CSO / Financial management as CFO
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Boston Consulting Group (BCG)
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United States
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Business Consulting and Services
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700 & Above Employee
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Research Analyst
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Dec 2017 - Jan 2018
- Participated in a major conglomerate’s holding company’s business portfolio reformation project; scrutinized relative weaknesses to global competitors and received an offer for another project - Investigated 40+ competitors’ business portfolios; tracked performance trends, including the 5 year CAGR of each segment and reviewed their correlations to market dynamics such as the price of oil; delivered summarized results to consultants which were directly shared to clients for discussion - Participated in a major conglomerate’s holding company’s business portfolio reformation project; scrutinized relative weaknesses to global competitors and received an offer for another project - Investigated 40+ competitors’ business portfolios; tracked performance trends, including the 5 year CAGR of each segment and reviewed their correlations to market dynamics such as the price of oil; delivered summarized results to consultants which were directly shared to clients for discussion
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US Army
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United States
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Armed Forces
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700 & Above Employee
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Journalist (KATUSA), The 8th Army Public Affairs Office
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Jan 2013 - Sep 2014
- Published articles, took photographs regarding the alliance of Korea-U.S. as the aide for commanding general of the 8TH ARMY - Published articles, took photographs regarding the alliance of Korea-U.S. as the aide for commanding general of the 8TH ARMY
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The National Assembly of The Republic of Korea
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South Korea
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Government Administration
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100 - 200 Employee
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Legislative Assistant Intern
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Jan 2011 - Mar 2011
- Assisted aides and secretaries of the Congressman by collecting and analyzing data for new legislation and paraphrasing and writing reports for letters of resolution - Contributed staff monitor legislation, communicated with members, wrote issue briefs and other publications - Assisted aides and secretaries of the Congressman by collecting and analyzing data for new legislation and paraphrasing and writing reports for letters of resolution - Contributed staff monitor legislation, communicated with members, wrote issue briefs and other publications
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Education
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고려대학교
Bachelor of Business Administration (B.B.A.), Business