Marketing Manager

• Jul 2022 - Present

Marketing Communications and Business Development Lead

• Oct 2020 - Jul 2022

• Responsible for external and internal brand communication • Driving improvements in brand corporate identity and brand positioning • Reshaping social media communication strategy incl. content management • Establishing PR and media partnerships • Cooperation on HR employee branding • Leading the external/internal communication relaunch of Clinic for Pschology disorders • Creating leads and new business opportunities leading to sales growth • Building long-term relationships with new and existing customers • Market monitoring and evaluation of new medical trends & customer needs • Improving customer journey and continual development of seamless customer experience Show less

Business Development Director

• Nov 2019 - Sep 2020

• Business development of leading creative agency services • Leading new business acquisitions and opportunities • Team leadership and project management of new pitches • Marketing lead for internal and external communication • Establishment of PR guidelines and media network • Advertising industry networking and events attendance • Business development of leading creative agency services • Leading new business acquisitions and opportunities • Team leadership and project management of new pitches • Marketing lead for internal and external communication • Establishment of PR guidelines and media network • Advertising industry networking and events attendance

Brand Manager Premium & Craft Beer CZ, SK

• Dec 2018 - Nov 2019

• Defining local marketing strategy and communication of intenational premium brands: Stella Artois, Hoegaarden, Leffe, Corona and local Czech craft beer Mustang and Cerna Barbora. • Strategic media planning, PR and social media management • Coordination and development of flagship stores • Leadership of strategic local experience events • Cross functional teams coordination • A&P budget management and brand performance reporting • Defining local marketing strategy and communication of intenational premium brands: Stella Artois, Hoegaarden, Leffe, Corona and local Czech craft beer Mustang and Cerna Barbora. • Strategic media planning, PR and social media management • Coordination and development of flagship stores • Leadership of strategic local experience events • Cross functional teams coordination • A&P budget management and brand performance reporting

Global Brand Manager - Prestige Irish Whiskey portfolio

• Apr 2016 - Sep 2018

• Developing global brand and communications strategy for Prestige Irish whiskey portfolio• Closely working with key markets: USA, UK, IRL, GER, FR, S.Africa, Australia • Managing Innovation & New product development - liquid, product design, brand comms, experience• Planning and execution of international and local brand experience events • Leadership of 3 European brand ambassadors• Leading social media strategy for 3 brands, content creation & website development • Relationship building with key stakeholders - internally, externally, locally and globally • A&P budget management and brand performance reporting Show less

Global Assistant Brand Manager

• Apr 2015 - Apr 2016

• Assistance to Senior Brand manager and developing global communication strategy for whiskey brands: Paddy, Powers• Support of global repositioning of Powers whiskey brand• Launch of Powers Single Cask limited editions to Irish market• Development of Powers merchandise kit of high-end kit for ambassadors • Monitoring of successful launch of Paddy in Eastern Europe markets

Jameson Activation Manager & Brand Ambassador

• Aug 2012 - Jan 2015

• Planning & execution of marketing strategy for Jameson Irish Whiskey in CZ market • Support of ATL & BTL activities to Senior Brand Manager • Launch & roll out of new Jameson whiskey products • Leading Jameson film partnerships, events and new film opportunities • Responsiblity for whiskey education for trade professionals and influencers across CZ • Event management & trade shows • Leading ambassador’s social media page, content creation and community management • Key relationship building, Influencing key stakeholders across the drink industry Show less

Brand Executive

• Jan 2011 - Aug 2012

• Clients service management: Societe General, Ceska pojistovna, Modra pyramida, Air France • Development, coordination and delivery of client's ATL & BTL campaigns • Responsible for brand image consistency and corporate brand identity guidelines • Flexibility, efficient time management, strict deadlines delivery • Competitors monitoring • Budget and Invoice billing • Clients service management: Societe General, Ceska pojistovna, Modra pyramida, Air France • Development, coordination and delivery of client's ATL & BTL campaigns • Responsible for brand image consistency and corporate brand identity guidelines • Flexibility, efficient time management, strict deadlines delivery • Competitors monitoring • Budget and Invoice billing