PR & Internal Communication Specialist

• May 2023 - Present

Maternity Leave

• Nov 2018 - May 2023

Business Development

• Jan 2012 - May 2023

Responsible for market research, feasibility study and business case development of Natural Gas sales as product addition to current LPG (liquefied petroleum gas) portfolio.Provided structured analysis of legal conditions (cooperation with legal dpt.), regulatory prerequisites, control and processes regarding natural gas sales.Set and concluded all administration with authorities (ERU, MPO, Customs Office), Distribution System Operators, applied for Natural Gas trading licence.Created Natural Gas product portfolio, proposed pricing strategy for management approval.Developed and established processes and workflows within the company. Managed adjustment of ERP in order of smooth start of sales (invoicing, payment options, customer information specific for Natural Gas)In cooperation with legal and finance developed and implemented relevant administrative support as standardised contracts, general terms and conditions, contract terminations, power of attorney.Researched and identified key decision sales triggers, customer needs and expectations based on which developed adequate marketing mix.Managed development of new website, online calculators and led online campaigns. Ensured up to date and professional function of all on line related functions regarding natural gas.Acted as company internal ambassador for natural gas products. Created training programs in order to support launch of product via different sales channels – field sales (in cooperation with Mercuri International) and Customer Service Call Centre. Show less

Marketing

• Jan 2010 - Dec 2011

Managed project of establishing Public Relations activities within the company. Organised tender for PR agency, press kit development, initial press conference and follow up actions. Evaluated (AVE method) impact of initial actions and proposed further PR development. In coordination with PR agency proposed specific long term PR strategy and goals. Managed cross-border (with sister company in Slovakia) process of segmentation of customer base in order to accelerate profit growth. Created segment-specific value proposition, pricing and sales tools. Established gastro segment as a major development area for growth of cylinder business line. Responsible for establishing and fostering key relationships with opinion makers in gastro area (PRAKUL, Prague Food Festival, etc). Created segment specific products and promotions, full marketing support of field sales campaign, micro site development and launch.Responsible for project of e-shop complete rehaul. Managed market research, tendered provider, mapped of sales/delivery process, identified bottle necks. Proposed new strategy and different approach in order to minimise manual work, reduce people factor mistakes, speed up whole process via maximal automation. Managed online presence, PPC campaigns and introduced online payment gateway.In cooperation with responsible sales managers created ongoing marketing sales support materials as standardised electronic sales offer, brochures, POS materials. Show less

Personal Assistant to expat Managing Director

• Sep 2008 - Dec 2009

Actively and proactively assisted senior management via discharge of administrative dutiesCZE – ENG interpretation on daily basisPrepared reports and facilitated their distribution and follow-up actionOrganized and coordinated management key meetings Managed calendar, coordinated appointmentsResponsible for Blueprint Project – international and companywide register of major legal local documents as founding treaty, company shares, trademarks etc. Ensured perfect accuracy and up-to-date reloads into system in order to keep documents easy to access and monitorable for corporate headquarters. Show less

Freelance - English Proficiency focus

• 2005 - 2008

Specialised individual English tutoring for corporations based on individual study plans with tangible and measured outcomes. Corporations: - Accenture Services – 2 years - Siemens – 3 years - Bakala Crossroads Partners – 2,5 years Specialised individual English tutoring for corporations based on individual study plans with tangible and measured outcomes. Corporations: - Accenture Services – 2 years - Siemens – 3 years - Bakala Crossroads Partners – 2,5 years