Experience

Souk El Tayeb

• Lebanon
• Non-profit Organization Management
• 1 - 100 Employee

• Content Producer

  • Oct 2023 - Present

  Beirut, Beirut Governorate, Lebanon



Freelancer

• Media Production
• 700 & Above Employee

• Content Creator & Translator

  • Apr 2018 - Present

  Worked with a diverse portfolio of high-end clients to deliver exceptional translation and content creation services. ● Translated and localized content for [AR & EN] to effectively cater to target audiences, maintaining linguistic and cultural nuances. ● Created engaging and impactful content, including articles, blog posts, and marketing materials, consistently meeting client specifications and deadlines. ● Collaborated closely with clients to understand project requirements and… Show more Worked with a diverse portfolio of high-end clients to deliver exceptional translation and content creation services. ● Translated and localized content for [AR & EN] to effectively cater to target audiences, maintaining linguistic and cultural nuances. ● Created engaging and impactful content, including articles, blog posts, and marketing materials, consistently meeting client specifications and deadlines. ● Collaborated closely with clients to understand project requirements and deliver tailored solutions that aligned with their brand identity. ● Managed multiple projects simultaneously while ensuring top-notch quality and accuracy in all deliverables. ● Established long-term client relationships based on trust and satisfaction, leading to repeat business and referrals. ● Leveraged strong communication skills to effectively negotiate terms, clarify project scopes, and provide project updates. ● Stayed updated on industry trends and language nuances to provide up-to-date and culturally relevant content. Show less



Photographer

• Photographer / Videographer

  • Sep 2009 - Present

  - Events Photography (worked for Beirut.com – shooting more than 370 events “concerts, exhibitions, conferences, festivals...) - fashion photography (working with models) - Restaurent & Bars photography - Street and Urban photography - Filming nightlife events / concerts - Corporate photography My Online portfolio: http://500px.com/hanibaael



Netflix

• United States
• Entertainment Providers
• 700 & Above Employee

• Writer

  • Feb 2022 - Aug 2022

  Writing in-depth concepts on a weekly basis, for new movies and series on Netflix. ● Developed engaging and insightful content for Netflix's social media platforms in the MENA region, focusing on new movies and series. ● Analyzed and dissected narratives, characters, and themes to craft in-depth concepts that highlighted unique dynamics and nuances within various films and TV shows. ● Identified commonalities and distinctive elements across different movies and series… Show more Writing in-depth concepts on a weekly basis, for new movies and series on Netflix. ● Developed engaging and insightful content for Netflix's social media platforms in the MENA region, focusing on new movies and series. ● Analyzed and dissected narratives, characters, and themes to craft in-depth concepts that highlighted unique dynamics and nuances within various films and TV shows. ● Identified commonalities and distinctive elements across different movies and series, enhancing audience engagement and fostering discussions. ● Collaborated closely with cross-functional teams to align content strategies with Netflix's brand identity and regional preferences. Stayed up-to-date with the latest releases and industry trends, ensuring timely and relevant content creation. ● Contributed to the growth of online communities by sparking conversations and encouraging audience interaction through well-crafted content. ● Demonstrated a keen eye for detail and storytelling to create content that resonated with diverse audiences and reflected the essence of each production. Show less



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Arabic Copywriter

  • Jan 2022 - Mar 2022

  Lebanon On a two-month engagement, my role was to lead on projects as a copywriter where my responsibilities were to: ● Write scripts for online and TV ads ● Edit copy in Arabic for different international brands ● Translate scripts from English to Arabic For different brands of P&G (always, head and shoulders, and Herbal essences).



Supreme Committee for Delivery & Legacy

• Qatar
• Spectator Sports
• 700 & Above Employee

• Senior Content Producer

  • Mar 2021 - Nov 2021

  Senior content producer at inflow network. Part of embedded team with the Supreme Committee for Delivery and Legacy (the organization responsible for hosting and preparing for the 2022 FIFA World Cup in Qatar). As a senior producer, my responsibilities are: • Write, edit and publish content for social media posts, blogs, videos, campaigns and email campaigns. • Create content that motivates, inspires, educates, informs and simply, provides information, across… Show more Senior content producer at inflow network. Part of embedded team with the Supreme Committee for Delivery and Legacy (the organization responsible for hosting and preparing for the 2022 FIFA World Cup in Qatar). As a senior producer, my responsibilities are: • Write, edit and publish content for social media posts, blogs, videos, campaigns and email campaigns. • Create content that motivates, inspires, educates, informs and simply, provides information, across a wide variety of digital platforms • Taking full ownership of content design and developing market-leading digital and production content • Taking full-charge of production and a production schedule by ensuring the production team Deliver’s content by translating it from English to Arabic and publish that for social media posts, blogs and videos. • Acting as a senior figure in the content ideation, planning and production processes • Creative direction of all content, ensuring content conforms and adheres to the wider digital media strategy and guidelines whilst shaping the narrative with storytelling • Leading the capture, edit and production of compelling social media assets (including imagery, videos, graphics, GIFs, illustrations etc.) • Aligning the wider team on social media, communications and marketing campaigns • Work closely with the digital marketing team to produce content that generates results • Consistently brainstorming and collaborating with team for new ideas and strategies • Continuously researching to compare and create content that is innovative and original • Collaborating with Internal client management, creative team, Video editors and designers • Become an influencer who makes an impact on the company and within the industry through the production of digital content • Use your editing, content management, and HTML skills to publish and edit content across various digital platforms. Show less



AJ+

• United States
• Media Production
• 200 - 300 Employee

• Producer - Real time

  • Dec 2016 - Mar 2018

  • The Producer works under the Executive Producer, Real-Time and will be responsible for producing select pieces of video content from start to finish. • Responsible for creating accurate, concise and engaging content using creative story telling techniques. • Responsible for conceiving, pitching and potentially executing story ideas. • Responsible for meeting deadlines. • Responsible for carrying out duties in line with Al Jazeera editorial guidelines and… Show more • The Producer works under the Executive Producer, Real-Time and will be responsible for producing select pieces of video content from start to finish. • Responsible for creating accurate, concise and engaging content using creative story telling techniques. • Responsible for conceiving, pitching and potentially executing story ideas. • Responsible for meeting deadlines. • Responsible for carrying out duties in line with Al Jazeera editorial guidelines and ethics. • Responsible for ensuring that AJ+ content is consistent with guidelines and goals. Here you can check the videos that I worked on: https://goo.gl/DE2cAE Show less



24.ae

• Editor & Scriptwriter

  • Jul 2014 - Nov 2016

  Abu Dhabi ● Producing short documentaries and reports (specialist in Terrorism in Middle East and Europe). ● Reading, researching ideas and finished scripts. ● Researching, verifying and collating evidence and information to support a story using relevant information sources such as the internet, archives, databases, etc. ● Generating ideas for stories and features with writing staff. ● Editing articles and news. ● Writing articles and reports. ● Covering events and conferences. ●… Show more ● Producing short documentaries and reports (specialist in Terrorism in Middle East and Europe). ● Reading, researching ideas and finished scripts. ● Researching, verifying and collating evidence and information to support a story using relevant information sources such as the internet, archives, databases, etc. ● Generating ideas for stories and features with writing staff. ● Editing articles and news. ● Writing articles and reports. ● Covering events and conferences. ● Interviewing people in a range of different circumstances. Here you can find all my videos and reports: http://goo.gl/ovXu29 Show less



Starcom Mediavest Group - LiquidThread

• Specialist - Branded content

  • Jul 2011 - Feb 2014

  Working on the following accounts: Kraft and GSK. ● Creating new concepts for branded content campaigns & content integration ● Managing the execution of TV & Radio projects ● Developing project plan and wire-frames, outlining project strategy requirements for creative team ● Writing scripts for awareness and other video campaigns ● Supervise online content and generate content that garners high engagement and repeat visits



writer

• Journalist & Writer

  • Jan 2007 - Dec 2011

  ● Covered a diverse range of topics, including social and economic issues, arts and cultural events, and the youth movement within universities. ● Conducted in-depth research and interviews to gather accurate information and insights for articles. ● Crafted engaging and informative articles that communicated complex subjects in an accessible manner to a broad readership. ● Demonstrated strong writing skills, adhering to journalistic standards while bringing a fresh… Show more ● Covered a diverse range of topics, including social and economic issues, arts and cultural events, and the youth movement within universities. ● Conducted in-depth research and interviews to gather accurate information and insights for articles. ● Crafted engaging and informative articles that communicated complex subjects in an accessible manner to a broad readership. ● Demonstrated strong writing skills, adhering to journalistic standards while bringing a fresh perspective to each piece. ● Developed a deep understanding of the local social, economic, and cultural landscape, resulting in well-informed and insightful reporting. ● Collaborated with editors and photographers to ensure a cohesive presentation of content. ● Managed tight deadlines, balancing multiple assignments while maintaining high-quality output You can check my blog: http://www.hanibaael.wordpress.com Show less



Freelance

• Social Media Consultant &Trainer

  • Mar 2009 - Mar 2011

  Levant - Digital security & intro to social media. Kurdestan, Iraq. (March 2011) - Introduction to Social media. Yarmouk Camp in Syria. (April 2010) - Blogging and Writing Skills. Project (12 Bridge Builders), Alternative Society. (March 2010) - Blogging and social media, Social Media Exchange (Lebanese NGO) (September 2009). - Blogging in the Arab World, With Iraqis journalists. (March 2009).



Assafir Newspaper

• Lebanon
• Newspaper Publishing
• 1 - 100 Employee

• Journalist

  • Aug 2008 - Mar 2011

  Beirut



Al-akhbar newspaper

• Journalist/ Reporter

  • Nov 2007 - Jan 2011

  Beirut



Freelance/ communication

• Communication Officer

  • Jan 2009 - Jan 2010

  Lebanon - Handling Social Media presence. - Copywriting of press releases. - Handling media coverage. - Media outreach strategy. - Organizing press conferences.